Independent Professional Practice Development engenders independently motivated practice, asserting and advancing the student's identity as a designer/creative in order for them to produce original design work to a professional standard.
Demonstrating self-reflexivity and informed decision-making in the processes of producing a body of practice-based event and experience design work, students will investigate areas of design practice where they want to specialise. Through realising their signature or style of design they will be working toward making a unique contribution to the future evolution of event and experience design.
This will include developing the skills necessary to deliver high quality work across a number of media and disciplines and attaining the necessary project management and technical skills. Students will be expected to evidence understanding of the contexts and issues in the production of their work for clients, audiences and other stakeholders. This work in practice, research and writing is aimed to develop conclusive statements on the direction and aims of their practice towards the Independent Research Project Module.
Total contact hours: 33 hours
Private study hours: 267 hours
Total study hours: 300 hours
Main assessment methods
Event and Experience Project (40%)
Research Portfolio - Minimum 8 contributions of 200 words plus images. Maximum 8 contributions of 400 words plus images (30%)
Essay 3000 words (30%)
Reassessment methods
Reassessment instrument: Like for like
Indicative Reading List
Collins, H. (2010). Creative Research: The Theory and Practice of Research for the Creative Industries. London: Ava.
Dean, R. & Smith, H. eds. (2009). Practice-led Research, Research-led Practice in the Creative Arts. Edinburgh: Edinburgh University Press.
Gura, J. (2017) Post Modern Design Complete. USA: Thames and Hudson
Hawley, S. Clift, E. M., and O'Brien, K. (2016) Imaging the City: art, creative practices and media speculations: Bristol: Intellect Ltd
Jepson, A., and Clarke, A. (2018). Power, construction and meaning in festivals. Abingdon UK: Routledge
Smit, B., and Melissen, F. (2018) Sustainable Customer Experience Design – Co-creating experiences in events, tourism and hospitality. Abingdon UK: Routledge
The intended subject specific learning outcomes.
On successfully completing the module students will be able to demonstrate:
1 A high level of creativity and originality, with a capacity to independently generate ideas and solutions towards a programme of design informed by and forming an
individual practice.
2 An understanding of the complete process of project creation, and the skills to engage from the initial analysis and development of a brief to the design and production.
3 An advanced technical skill base.
4 Critical engagement with key contemporary design practices, debates and relevant texts within an inherently interdisciplinary and complex subject.
5 An advanced understanding of the broader context of the Creative Industries and their position within the field.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
1 To make informed decisions regarding personal study choices, carry out independent research, identify objectives and to work to deadlines.
2 Communicate clearly through participation within formal and informal constructive critique of their own work, as well as that of their peers.
3 Disseminate work to specialist and non-specialist audiences using appropriate terminology and relevant presentation media and skills.
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