How do graphic designers in industry work at speed to develop a range of concepts and ideas for a range of briefs? What is it like to work thoroughly, but at pace? The Design Council describes the design process in the form of a double diamond and this module deals with the first of those diamonds ‘discover and define’.
Through undertaking the initial stages of a series of external, competition and self-initiated briefs, you will learn strategies to undertake the discovery and definition stages of the Design Council’s double diamond, developing your personal workflow and time management skills. You will learn to pick and mix from a range of research methods to both expand creative ideation and ensure the underpinning research for any given project is solid.
Using cross-disciplinary research you will generate critical contexts and preliminary design directions resulting in professional standard early-stage client pitches.
Workshop / studio 80
Presentation and presentation submission: 15-minute pitch plus pitch deck. worth 20%.
Presentation and portfolio project: to include presentation (20 minutes), presentation slide deck, project brief(s), final outcome(s), and supporting documentation. worth 80%. This Assessment is Pass Compulsory.
Reassessment Method: Like-for-like
On successfully completing the module, students will be able to:?
1. Deploy established techniques of analysis and enquiry to interpret client requirements, suggest audience receptiveness, and provide the critical context for a series of contemporary design briefs. (A4, A7
2. Formulate and apply a contemporary personal methodology of exploration, elaboration, reflection, iteration and idea refinement to address the discovery and definition stages of any given design project. (A5, B1)
3. Create and refine advanced practice proposed solutions for design briefs with an appreciation of the uncertainty, ambiguity and limits of knowledge. (B1, C4)
4. Articulate the intention and decision-making process/rationale for each design project undertaken deploying professional pitch-deck design communication. (A4, C1)
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