Brands are everywhere – increasingly we see brand identities morph into brand experiences that appeal to all the senses, but who does it best, and how can you do it better? As consumers engage with brand through online interaction where should designers start when crafting intuitive and engaging audience experiences?
This module delves into the theory and application of brand identity and brand experience within graphic design, emphasising both analogue and digital techniques. Through case studies and a place-brand experience project, you'll develop your own perspectives and create alternative brand identity experiences aligned with ethical values. You will explore the principles Interaction Design and deepen your understanding of design for digital interfaces.
Following research, including user and audience profiling, you'll align your responses to the specific needs and objectives of a brief to generate and present industry-standard outcomes for your personal portfolio book.
Workshop / studio - 80 hours
Main Assessment Methods:
Presentation. Assessment Details: 15-minute pitch worth 20%.
Project. Assessment Details: To include individual presentation, presentation slide deck, project brief(s), final outcome(s), and supporting documentation worth 80%. This Assessment is Pass Compulsory.
Reassessment Method: Like-for-like
On successfully completing the module, students will be able to:?
1. Produce design outcomes which demonstrate a clear understanding of the challenges inherent in communicating a brand and brand messaging. (A3, A5)
2. Evaluate the role of the designer and identify ethical issues associated with branding and audience engagement and interaction. (A7)
3. Analyse contemporary branded communications critically, and apply the factors affecting their design, production, and placement to practical design outcomes. (B3)
4. Assess and communicate a range of clear responses to a brief using both visual and verbal skills. (C1)
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