How can type be used to carry meaning, language and emotion? In what ways can type and letterforms break convention and be used to challenge function and form?
You’ll learn the attributes and language of typography, appreciating the principles of type and how it enables an idea to be written and given visual form. You’ll examine the breaking of conventions and be encouraged to undertake type/letterform experiments, such as hand lettering, calligraphy, using type as image, type for headline, and body copy typographic detailing.
Through a series of workshops and creative briefs, you’ll experiment and challenge the function and form of type while also exploring the concept of type as image. You’ll be given the opportunity to pursue two- and three-dimensional outcomes, both digital and physical.
Workshop / studio 40
5 minute presentation and presentation submission Presentation. Assessment Details: 5-minute pitch plus pitch deck. worth 20%.
5 minute presentation and portfolio: includes presentation, presentation slide deck, project brief(s), final outcome(s), and supporting documentation. worth 80%. This Assessment is Pass Compulsory.
Reassessment Method: Like-for-like
On successfully completing the module, students will be able to:?
Identify and apply the fundamental principles and conventions of typography and typographic detailing. (A1)
Experiment with the creative manipulation of type and letterforms for expressive content. (B2)
Articulate choice of typefaces and type pairings in the generation of original design outcomes. (A3, B2, C1)
Identify and apply the relationships between type, image and language in the creation of design outcomes in response to set briefs. (A2)
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