Can imagery alone communicate to an audience, and if so, how? In the creation of original artwork, graphic designers have the power to synthesise and illustrate content. What techniques and processes might you use to do so?
You’ll learn a range of creative image making techniques and processes such as photomontage, collage, print making, photography, and mark-making. Through experimentation and application, you will build your ability to art direct and create images based on conceptual requirements – a key feature of being a successful graphic designer.
From a series of workshops and defined outcomes, you will add a range of image-making techniques to your skillset. You’ll also experiment with and learn technical skills in relevant industry software to enhance and manipulate imagery ready for production. This will give you the capacity to shape your ideas and concepts into design solutions.
Workshop / studio 40
5-minute presentation plus presentation document Presentation. Assessment Details: 5-minute pitch presentation worth 20%.
5-minute individual presentation and portfolio Project. Assessment Details: To include individual presentation, presentation slide deck, project brief(s), final outcome(s), and supporting documentation worth 80%. This Assessment is Pass Compulsory.
Reassessment Method: Like-for-like
On successfully completing the module, students will be able to:?
Apply a range of techniques and skills to the creation of original images in response to set briefs. (A6, B1)
Source visual reference and demonstrate research into materials, styles, and techniques and apply to original design outcomes. (A2)
Reflect on design outcomes with regard to how they communicate intended ideas. (A4)
Discuss ideas within a group/project work and provide constructive feedback. (C2)
Mapped to Course Learning Outcomes: A2, A4, A6, B1, C2.
University of Kent makes every effort to ensure that module information is accurate for the relevant academic session and to provide educational services as described. However, courses, services and other matters may be subject to change. Please read our full disclaimer.