As designers, how do we communicate visually across the digital realm, physically across the printed page and on a larger scale spatially and environmentally? What are the fundamental design techniques, processes, skills, and principles that will enable you to work with clients?
You’ll be introduced to a range of design fundamentals to develop your visual literacy, enabling you to confidently communicate your design concepts across a range of outputs. You’ll explore how to interpret client briefs and suggest a range of creative approaches when seeking solutions.
Through a range of creative exercises and briefs, you’ll start to embed the core skills of graphic design which are the foundation for the entire programme. You’ll continue to develop and deploy these skills and processes throughout your design careers.
Workshop / studio: 40 hours
Main Assessment Methods:
Presentation. Assessment Details: 5-minute presentation and presentation document. 5-minute pitch plus pitch deck. Worth 20%.
Presentation. Assessment Details: 5-minute presentation and portfolio Project. To include presentation, presentation slide deck, project brief(s), final outcome(s), and supporting documentation. worth 80%. This Assessment is Pass Compulsory.
Reassessment Method:
Like-for-like
The University is committed to ensuring that core reading materials are in accessible electronic format in line with the Kent Inclusive Practices. The most up to date reading list for each module can be found on the university's reading list pages. https://kent.rl.talis.com/index.html
On successfully completing the module, students will be able to:?
1. Develop and communicate design ideas, concepts, and proposals in response to set briefs. (learning outcomes A3, B2)
2. Apply a range of design techniques and skills in the creation of graphic design outcomes. (learning outcomes A6, B2)
3. Identify and discuss the broader context of design practice within contemporary and commercial environments. (learning outcome A2)
4. Experiment, test and reflect through documentation of individual design processes. (learning outcomes A2, C1)
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