This module is not currently running in 2024 to 2025.
The module explores the current creative industries, particularly focusing on music industry characteristics and structures, music organisations and relevant arts groups. Students will be guided to appreciate a broad range of career opportunities in these areas and they will develop an understanding of the skills and specialisms required for specific areas. This will provide a clear context for their further studies on their chosen degree programme. Students will also develop their critical awareness by examining recent historical trends in music and the creative industries.
Total Contact Hours: 22
Private Study Hours: 128
Total Study Hours: 150
Main assessment methods
Career Map (500 words) – 40%
Essay (1,500 words) – 60%
Reassessment methods
Like-for-like
Indicative Reading List
Ashurst, W. (2000). Stuff the Music Business: The DIY Guide to Making it. London: Sanctuary.
Baker, B. (2013). Guerrilla Music Marketing Handbook: 201 Self-promotion Ideas for Songwriters, Musicians and Bands on a Budget. St. Louis, MO: Spotlight Publications.
Davis, S. and Laing, D. (2006). The Guerrilla Guide to the Music Business. New York: Continuum.
Knopper, S. (2009). Appetite for Self-destruction: The Spectacular Crash of the Record Industry in the Digital Age. London: Simon & Schuster.
Krasilovsky, M. W., Shemel, S. and Gross, J. M. (2003). This Business of Music: The Definitive Guide to the Music Industry. New York: Billboard Books.
Passman, D. S. (2011). All You Need to Know About the Music Business. London: Penguin.
Patrik Wikström. (2013). The Music Industry: Music in the Cloud (DMS - Digital Media and Society). Cambridge: Polity Press.
See the library reading list for this module (Medway)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
1 Demonstrate familiarity with the varied and changing nature of music and arts organisations in contemporary society;
2 Demonstrate knowledge of various business structures and funding models for music related businesses and projects;
3 Demonstrate an understanding of the connection between music industry practices and the business environment;
4 Demonstrate an understanding of music career pathways, including performance, production, technology, and music enterprise.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
1 Use data effectively by analysing, interpreting and presenting relevant information;
2 Utilise appropriate technology for information gathering and research;
3 Demonstrate entrepreneurship, employment skills and an awareness of transferable skills.
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