This module is not currently running in 2024 to 2025.
This module introduces students to the concepts of digital innovation and digital media. The module covers relevant theories and concepts to analyse the strategic value of emerging technologies.
Indicative topics are:
Digital Innovation: Cloud computing, social media, big data, sensor web technologies, language technology and analytics
Digital Media: Mobile business; e-commerce; m-commerce, social media marketing; digital innovation in business.
Creativity and communication: creative thinking, communication skills, start-ups
Total contact hours: 24
Private study hours: 126
Total study hours: 150
Main assessment methods
Group Digital Project Presentation (30%)
Individual Written Report (3000 words) (70%)
Essential Reading
Jordan, J.M. (2012), Information, technology, and innovation: resources for growth in a connected world, Hoboken, N.J.: Wiley.
Tidd, J, and Bessant, J. R. (2013), Managing innovation: integrating technological, market and organizational change, 5th Edn, Chichester: Wiley.
Recommended reading
Day, G.S., Schoemaker, P.J.H., Gunther, R. E. (2000), Wharton on managing emerging technologies, Hoboken, N.J.: Wiley.
Holmquist, L. E. (2012), Grounded innovation: strategies for creating digital products, Boston: Morgan Kaufmann.
Kressel, H. and Lento, T.V. (2007). Competing for the Future: How Digital Innovations are Changing the World, Cambridge: Cambridge University Press
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
1 Demonstrate advanced understanding of the opportunities of the digital economy and effectively convert opportunities into viable business models..
2.Critically apply relevant knowledge, skills and creativity in evaluating strategic choices to effectively convert digital opportunities into competitiveness.
3 Demonstrate a comprehensive understanding of critical theories and concepts to analyse and differentiate the strategic values of emerging technologies, and evaluate
different methods of aligning technological opportunities with business strategy.
4 Demonstrate a critical awareness of the main innovations and research directions in digital research.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
1 Analyse complex business situations by synthesising a variety of sources and pitch solutions.
2 Demonstrate effective transferable skills and professionalism.
3 Effectively present information and formulate and deliver logical and precise arguments.
4 Work effectively as part of a group, and use self-direction, initiative and planning in the context of independent learning and the management of assignments.
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