This module is not currently running in 2021 to 2022.
The aim of this module is to introduce the learner to the techniques of retail merchandising in a variety of different retail contexts, and its importance in achieving profitable sales as well as its contribution to corporate image. It provides an overview of the range planning and cataloguing required to meet the demands of the consumer, and how this is influenced continuously by new trends that affect consumer behaviour in both Fashion and Food retailing.
The key elements of the curriculum are as follows:
The module employs two different modes in its approach to teaching and learning: lectures and seminars.
Individual Report (2,000 words) 40%
Two hour, closed book examination 60%
Core textbook:
Varley, R. (2014) Retail Product Management: Buying and Merchandising. 2nd edn. London: Routledge
Clark, J. (2015) Fashion Retailing; Principles and Practice. London: Palgrave
Recommended Reading:
Berman, B. and Evans, J. R. (2013) Retail Management: A Strategic Approach. 11th edn. London: Prentice Hall
Varley, R. and Mohanned, R. (2014) Principles of Retailing. 2nd edn. London: Palgrave Macmillan
Diamond, J. and Pintel, G. (2007) Retail Buying. 8th edn. London: Prentice Hall
Journals:
Journal of the Institute of Purchasing and Supply
Retail Week
Retail and trade magazines related to particular product categories
See the library reading list for this module (Medway)
8.1 Demonstrate a systematic understanding of the role of the merchandiser within a buying team and the corporate, legal and ethical influences on them.
8.2 Apply detailed knowledge of processes and calculations to manage financial sales targets, stock management, margins and promotions.
8.3 Understand and analyse ideas and techniques for effective range planning and cataloguing to maximise customer service and sales.
8.4 Critically assess the appropriate relationships with suppliers on a local and international scale.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
9.1 Propose solutions to problems based on analysis and discussion/debate.
9.2 Develop and apply numerical skills.
9.3 Undertake independent and self-managed learning.
9.4 Develop and apply negotiations skills.
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