Communicating with your target customers has never been more important. It is essential that managers understand how the latest developments in digital strategies like search engine advertising and influencer marketing can be used as well as traditional methods such as TV advertising. You will learn how to use the tools in a coordinated marketing communications campaign.
Lecture 16, Seminar 16
Online test (1 hour) worth 20%.
Individual Report (3000 words) worth 80%.
Reassessment Method: 100% Written Assessment – Individual Report – 3,000 words
On successful completion of this module, students will be able to:
Critically evaluate marketing communications theories and concepts.
Critically apply theory to systematically develop analytical and decision-making skills in marketing communications applications.
Critically evaluate marketing communications outcomes and prepare plans for the achievement of these outcomes in the light of available resources.
Critically evaluate digital technologies, including the security implications, which support marketing communications.
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