Gain consultancy experience and pitch your solutions to existing organisational problems! You will work with problem-based case studies and address the posed challenges to offer sustainable and targeted solutions. Get ready to polish your consultancy, team-working, leadership, self-reflection skills but also show-case your best analytical and critical thinking and more!
Seminar 4, Workshop 16
Pitch-It Group Presentation (15 minutes) worth 20%.
Individual consultancy report (4000 words) worth 60%.
Individual reflective report (1500 words) worth 20%.
Reassessment Method: 100% Written Assessment (Report - 4,000 words)
On successful completion of this module, students will be able to:
Critically evaluate the application of qualitative and quantitative marketing research to address authentic marketing challenges which face organisations.
Critically analyse key marketing principles via a case-study, demonstrating high-level understanding of the complexities of the marketing discipline and the ability to apply marketing theories to practice.
Critically apply appropriate conceptual frameworks, analytical tools and techniques from digital marketing and marketing to real world examples which face organisations in a global context.
Critically apply acquired knowledge to propose innovative and practical solutions which solve contemporary marketing challenges for organisations.
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