How do businesses effectively function in a global context, understanding their markets and their consumers, while managing and leading responsibly? We’ll explore the importance of globalisation to business and finance, delving into the dynamic nature of marketing through concepts such as the marketing mix, in order to develop a holistic understanding of what is happening in the rapidly-changing global marketplace. By taking a case-study based approach to understanding organizational problems and the dynamic nature of business, you’ll gain essential insights into the contemporary business world, and you’ll develop key skills and confidence to prepare you for the rest of your degree.
Lecture 16, Workshop 32, Independent Study 50, Assessment Preparation 102
Group Presentation (10-15 mins) worth 30%
Invigilated Examination (2 hours) worth 70%
Reassessment Method: 100% Examination – 2 hours
On successfully completing the module, students will be able to:
1. Use and apply appropriate techniques and models to deal with business and finance problems.
2. Identify and explain key theories and concepts of globalisation and business in a global context.
3. Demonstrate knowledge and understanding of a range of marketing problems and propose solutions.
4. Communicate key business theories in a variety of different contexts.
University of Kent makes every effort to ensure that module information is accurate for the relevant academic session and to provide educational services as described. However, courses, services and other matters may be subject to change. Please read our full disclaimer.