How do new scientific breakthroughs become embedded positively within society? How do we build trust and confidence in science and technology, so that the public are empowered to make the best decisions for themselves and those around them? How do we sustain a strong future for science by inspiring the next generation? In this module you will consider key principles in science communication, reflect on specific historic and contemporary case studies, and develop a personal and professional understanding of your social roles and responsibilities as a scientist. You will consider how scientist construct key messages in the context of professional disciplines such as media, policy makers, private sector and charitable organisations, and understand the role that scientists play outside of the immediate scientific environment. Finally, you will apply best practice in science communication and public engagement to global challenges for which science and technology provides potential solutions.
Lecture 16 hours, Workshop 16 hours
1,000 words Short Writing Piece. Assessment Details: Article for a Public Audience worth 40%.
2,500 words Report. Assessment Details: Science Communication Proposal worth 60%.
Reassessment Method: Like-for-like
On successfully completing the module, students will be able to:
Reflect on scholarly, professional and/or practical principles of science communication and public engagement.
Contextualise contemporary scientific issues within modern society.
Apply principles of good science communication and public engagement in a critical and practical context.
Create strategic plans and/or original outputs that communicate scientific developments to professional and/or non-specialist audiences.
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