This module is not currently running in 2024 to 2025.
This module will focus on domestic and international companies and therefore allows students to gain understanding of contemporary global business issues and subjects covered will typically include
• Introduction to global business and global strategy
• Globalisation, regionalisation and economic development
• Industry dynamics and competition
• Institution-based view
• Global business failures: determinants of international success and failure of companies
• Internationalisation and strategising for global markets
Total contact hours: 24
Private study hours: 126
Total study hours: 150
Main assessment methods
Group presentation (30%)
Individual Written Report (2000 words) (70%)
Recommended Textbook
Peng, M. W. (2014), Global Business. 3rd edition. Cincinnati: Cengage Learning.
Additional Reading
Cavusgil, S.T, Knight, G., and Riesenberger, J. (2012). International business: strategy, management, and the new realities. Upper Saddle River, NJ: Prentice Hall.
Dickens, G. (2011) Global Shift. Mapping the Changing Contours of the Global Economy. Sage, London, 6th edition.
Useful Journals include: Journal of International Business Studies, Journal of World Business, Harvard Business Review, Strategic Management Journal, Management International Review, Thunderbird International Business Review, Journal of International Management, Academy of Management Perspectives etc.
See the library reading list for this module (Medway)
The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
1 Demonstrate advanced understanding of the dynamics and effects of the global business environment.
2 Critically apply relevant knowledge and judgement in identifying, analysing and designing strategies to respond to contemporary challenges in doing business around the globe.
3 Demonstrate a systematic understanding of the factors that influence how business activities are conducted internationally.
4 Critically apply appropriate frameworks to devise and recommend distinctive global business strategies and market entry strategies.
The intended generic learning outcomes.
On successfully completing the module students will be able to:
1 Communicate and present, both orally and in writing or other formats, in a professional manner.
2 Critically apply underlying concepts and principles outside the context in which they were first studied.
3 Critically apply analytical frameworks to identify and respond to business problems in a global context.
4 Work effectively as part of a group, and use self-direction, initiative and planning in the context of independent learning and the management of assignments.
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