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The BSc Marketing degree offers you the opportunity to pursue a thorough grounding in general business subjects while developing more detailed knowledge and skills within the specialism of Marketing.
Overview
This programme not only gives you a thorough grounding in the core topics that are key for all businesses' success, but combines this with the study of contemporary issues within Marketing.
The programme equips you with the key skills and knowledge essential for managing a business and specialist Marketing skills and knowledge. It will strongly appeal to students who are considering a future career in Marketing.
Accreditation
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Kent Business School has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
About Kent Business School
Studying at Kent Business School is an exciting life experience, especially if you are moving away from home. We have combined a solid academic portfolio with excellent accommodation options, as well as hosting plenty of social and cultural activities.
Kent Business School delivers a high standard of business education and is the largest department at the University of Kent. Our academic research and links with global business inform our teaching, ensuring a curriculum that is both rigorous and current. We are a top 30 UK business school for our academic teaching and student satisfaction.
Independent rankings
In the National Student Survey 2015, business studies was ranked 5th in the UK for student satisfaction. In The Complete University Guide 2016, marketing was ranked 3rd in the south-east for overall performance.
Course structure
The course structure provides a sample of the modules available for this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. Most programmes require you to study a combination of compulsory and optional modules. You may also have the option to take 'wild' modules from other programmes offered by the University in order that you may explore other subject areas of interest to you or that may further enhance your employability.
Based on sector research, the following innovative new modules will be offered on this programme from 2016/17:
CB756 - Digital Information Systems: A Management Perspective
CB734 - Introduction to Social Marketing
The following modules are offered to our current students. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation:
Teaching and assessment
We use a variety of teaching methods, including lectures, case-study analysis, group projects and presentations, and computer-based situations. You have approximately 12 hours of class time per week, and regular access to a personal tutor for advice on any matter concerning your studies or your performance on the course.
Assessment is by a mixture of coursework and end-of-module examinations, with the examinations normally counting for up to 70% of the marks for each module.
Programme aims
The programme aims to:
- develop understanding and knowledge of a broad range of organisations, their management and marketing strategies, and the changing international environment in which they operate
- educate to marketing specialist level through a multidisciplinary approach to understanding regional and international markets and customers
- develop the ability to critically apply marketing and management theories in a range of different contexts
- provide an academic preparation for further study/research or a career in marketing and/or management
- meet the requirements for accreditation by the Chartered Institute of Marketing (CIM) on successful completion of the programme
- provide flexibility and a multidisciplinary approach to marketing and management issues through critical insights from the social sciences
- maintain high standards of academic rigour, currency and innovation
- provide a sound academic base from which students may continue to benefit from lifelong learning skills and personal development
- build on the University’s close ties with institutions in Europe and more widely
- support sustainable national and regional economic success.
Learning outcomes
Knowledge and understanding
You gain knowledge and understanding of:
- organisations, their environments and the management of people, operations, finance, marketing and organisational strategy
- markets, customers and brands
- the concepts, processes and institutions in the production of goods and/or services
- the relevant traditional and contemporary approaches (such as new media) to communicating with customers and other stakeholders in a global environment, to fulfil organisational objectives
- a range of marketing and business research methods/techniques (qualitative and quantitative) to make informed decisions and appropriate marketing strategies to meet stakeholder interests
- relevant forms of IT and their application to and effects on markets and marketing in a global environment to fulfil organisational objectives
- contemporary and pervasive issues, which change over time.
Intellectual skills
You gain the ability to:
- search, select, organise, develop and synthesise complex material
- critically evaluate arguments and evidence
- analyse and draw reasoned conclusions to structured and unstructured problems
- plan, work and study independently
- apply core numeracy and IT skills to problems.
Subject-specific skills
You gain the ability to:
- identify, formulate and solve business problems using qualitative and quantitative tools
- create, evaluate and assess options in a range of business situations, applying concepts and knowledge
- conduct research into marketing/management issues for project work, using a variety of sources and methodologies
- identify, find, record, organise and manipulate knowledge relevant to the subject.
Transferable skills
You gain the ability to:
- identify and use information from various sources to assess ideas
- communicate well, orally and in writing, using a range of media
- be an effective self manager of time, planning and delivering outputs e
- work in groups and apply other interpersonal skills
- make good use of numeracy and IT skills.
Careers
We are ranked 15th in the UK for Business, Management and Marketing graduating students' career prospects according to the Guardian University Guide 2015.
The BSc (Hons) Marketing degree gives you the academic foundation you need for a career in marketing or management. A Kent degree offers students excellent career prospects and graduates consistently have an excellent reputation among employers. Our Marketing graduates find work in public and private sector management and consultancy both overseas and in the UK. Graduates from Kent have gone on to take up positions at a wide range of companies and sectors, including Deloittes, KPMG, PriceWaterhouse Coopers, Lloyds, Sainsburys PLC, Tesco, Transport for London, Yahoo! UK, Thames Valley Police, Heineken, a wide range of media agencies and management consultancy companies. Other graduates have also gone on to start their own successful business ventures or start-ups.
Kent Business School presents a wealth of opportunities for you to gain much more than your valuable business degree. We have strong connections with many global organisations, and provide chances for you to network with them and acquire useful connections to enable you to enhance your student experience and increase your employability. We hold events or activities with such organisations and associations that will also benefit your learning experience and enhance your future career prospects. We provide ideal facilities in an international learning environment for you to forge associations with friends and colleagues whilst at the School and after graduation, as part of the Kent Business School alumni, which will remain with you long after you graduate and may provide assistance in your future career.
Organisations who provide placements for your year in industry or year abroad view this scheme as an effective way to find potential new employees, so both schemes give you a definite advantage when it comes to job prospects and really enhance your career prospects.
At Kent Business School you will gain many of the key transferable skills employers are looking for. You are taught to analyse critically, think creatively, express your views cogently, manage your time effectively, and work well independently and in groups.
Professional recognition
Our BSc (Hons) Marketing is accredited by The Chartered Institute of Marketing (CIM).
Entry requirements
Home/EU students
The University will consider applications from students offering a wide range of qualifications, typical requirements are listed below, students offering alternative qualifications should contact the Admissions Office for further advice. It is not possible to offer places to all students who meet this typical offer/minimum requirement.
| Qualification | Typical offer/minimum requirement |
|---|---|
| A level | ABB |
| GCSE | Mathematics grade C |
| Access to HE Diploma | The University of Kent will not necessarily make conditional offers to all access candidates but will continue to assess them on an individual basis. If an offer is made candidates will be required to obtain/pass the overall Access to Higher Education Diploma and may also be required to obtain a proportion of the total level 3 credits and/or credits in particular subjects at merit grade or above. |
| BTEC Level 3 Extended Diploma (formerly BTEC National Diploma) | The university will consider applicants holding BTEC National Diploma and Extended National Diploma Qualifications (QCF; NQF;OCR) on a case by case basis please contact us via the enquiries tab for further advice on your individual circumstances. |
| International Baccalaureate | 34 points overall or 16 at HL including Mathematics 4 at HL or SL |
International students
The University receives applications from over 140 different nationalities and consequently will consider applications from prospective students offering a wide range of international qualifications. Our International Development Office will be happy to advise prospective students on entry requirements. See our International Student website for further information about our country-specific requirements.
Please note that if you need to increase your level of qualification ready for undergraduate study, we offer a number of International Foundation Programmes through Kent International Pathways.
English Language Requirements
Please see our English language entry requirements web page.
Please note that if you are required to meet an English language condition, we offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways.
General entry requirements
Please also see our general entry requirements.
Fees
The 2016/17 annual tuition fees for this programme are:
| UK/EU | Overseas | |
|---|---|---|
| Full-time | ||
| Part-time |
For details of when and how to pay fees and charges, please see our Student Finance Guide.
The Government has announced changes to allow undergraduate tuition fees to rise in line with inflation from 2017/18.
The University of Kent is currently considering whether to increase its regulated full-time tuition fees for all returning Home and EU undergraduates from £9,000 to £9,250 in September 2017. This would be subject to us satisfying the Government's Teaching Excellence Framework and the access regulator's requirements. The equivalent part-time fees for these courses might also rise by 2.8%.
For students continuing on this programme fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* If you are uncertain about your fee status please contact information@kent.ac.uk
Funding
Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. Details of our proposed funding opportunities for 2016 entry can be found on our funding page.
General scholarships
Scholarships are available for excellence in academic performance, sport and music and are awarded on merit. For further information on the range of awards available and to make an application see our scholarships website.
The Kent Scholarship for Academic Excellence
At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence. For 2016 entry, the scholarship will be awarded to any applicant who achieves a minimum of AAA over three A levels, or the equivalent qualifications as specified on our scholarships pages. Please review the eligibility criteria on that page.