School of Psychology

World-leading research and teaching

Dr Hannah Swift

Eastern ARC Research Fellow and Co-ordinator

Programme Director for MSc Organisational Psychology
Member of Undergraduate Outreach Team

Dr Hannah Swift



I am the Eastern Academic Research Consortium (Eastern ARC) Research Fellow for the Quantitative Social Sciences. The Eastern ARC is a joint initiative between the University of Essex, the University of East Anglia and the University of Kent. My role is to build collaboration, research and capacity within the quantitative social sciences. Please do not hesitate to contact me if you would like any further information on Eastern ARC activities, if you are interested in working with quantitative social scientists from any Eastern ARC institution or if you have any innovative initiatives or ideas to build collaborations between Eastern ARC members.

Research interests


I use a range of (mostly quantitative) research methods to investigate processes of ageism, people's attitudes to age and the effects of age stereotypes, which have important practical and policy implications. I use experimental research methods to investigate the detrimental impact of age stereotypes that denote older people as incompetent on a) older people’s cognitive and physical functioning and b) decision making processes, such as hiring.

I apply multilevel modeling techniques to the 2008-9 European Social Survey data to explore the impact of experiences of ageism and attitudes to age on well-being. I have an interest in using 'real world observational data' to explore how ageism manifests in everyday life. I am also interested in exploring the impact of positive attitudes to age and conditions that contribute to healthy, active and successful ageing.

My research has been supported by over £500,000 in funding, notable projects include:

Recent publications

  • Swift, H.J., Abrams D., Drury, L., & Lamont, R.A. (2016) Briefing paper: The perception of ageing and age discrimination, British Medical Association, London
  • Abrams, D., Swift, H.J. & Mahmood, L. (2016). Prejudice and unlawful behaviour: Exploring levers for change, Research Report 101, Equality and Human Rights Commission
  • Abrams, D., Swift H.J., Drury, L. (2016). Old and Unemployable? How age-based stereotypes affect willingness to hire job candidates, Journal of Social Issues, 72, 102-118. doi: 10.1111/josi.12158
  • Goodman, A., Adams, A., & Swift, H.J. (2015) Hidden Citizens: How can we identify loneliness in our communities? The Campaign to End Loneliness: London
  • Abrams, D., Swift, H.J. Lamont, R.A. & Drury, L. (2015). The barriers to and enablers of positive attitudes to ageing and older people, at the societal and individual level, Foresight Government Office for Science
  • Swift, H.J., Vauclair, C-M., Abrams, D., Bratt, C., Marques, S., & Lima, M-L. (2014) Revisiting the paradox of well-being: The importance of national context, Journal of Gerontology: Social Science. doi: 10.1093/geronb/gbu011
  • Marques, S., Lima, M-L., Abrams, D., & Swift, H.J. (2014). Will-to-live in older people's medical decisions: immediate and delayed effects of aging stereotypes, Journal of Applied Social Psychology. doi: 10.1111/jasp.12231
  • Swift, H.J., Abrams, D., & Marques, S. (2013). Threat or boost? Social comparison affects older people's performance differently depending on task domain. The Journal of Gerontology B: Psychological Sciences. doi: 10.1093/geronb/gbs044.

Recent Conference presentations

  • Swift, H.J. (2016). Ageism in the UK, PAIL (Positive Ageing in London). London, May 2016
  • Swift, H.J., Marques, S., & Abrams, D., (2016) Ageism in Europe: Results from the European social survey, COST action on Ageism in Prague, April 2016.
  • Swift, H.J. (2016) Are contact interventions the best way to reduce prejudice? Intergroup contact and conflict, University of East Anglia, May 2016.
  • Swift, H.J. (2015) A Review and Meta-Analysis of Age-Based Stereotype Threat, Gerontology Society of America, Orlando Florida, November 2015.
  • Swift, H.J. (2015) How psychological research can contribute to evidenced-based policy on ageism, Society for the Psychological Study of Social Issues, Washington DC, June, 2015.
  • Swift, H.J. (2015) Who wants to live to 100? Health Science workshop series at the University of East Anglia.
  • Swift, H.J. (2015) The consequences of age stereotypes: Observational and experimental evidence, Health Science seminar series at the University of East Anglia.




School of Psychology - Keynes College, University of Kent, Canterbury, Kent CT2 7NP

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Last Updated: 26/11/2018