School of Psychology

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Dr Kristof Dhont wins grant to investigate impact of animal advocacy literature

3 April 2018

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Dr Kristof Dhont has won a research grant from US charity Animal Charity Evaluators, which helps provide an evidence base for many forms of animal rights and welfare advocacy initiatives.

Kristof and his co-investigator, Gordon Hodson (Brock University, Canada), will complete a project entitled 'The Impact of Animal Advocacy Books on Attitudes and Behaviour: A Large-scale Experimental Intervention Study'. As the title indicates, this project involves large-scale randomised-controlled trial, investigating change in diet and attitudes, in a group of participants who read a book on farm animal suffering and the meat industry, compared to a control group. By taking a closer look into the moderators of the effectiveness of educational interventions, the project will help animal advocacy groups to tailor their interventions to their respective audiences.

The project is worth £21,238 and is part of an emerging body of funded research across the School addressing animal welfare topics.


School of Psychology - Keynes College, University of Kent, Canterbury, Kent CT2 7NP

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Last Updated: 19/02/2015