Dr Kristof Dhont wins grant to investigate impact of animal advocacy literature
3 April 2018
Dr Kristof Dhont has won a research grant from US charity Animal Charity Evaluators, which helps provide an evidence base for many forms of animal rights and welfare advocacy initiatives.
Kristof and his co-investigator, Gordon Hodson (Brock University, Canada), will complete a project entitled 'The Impact of Animal Advocacy Books on Attitudes and Behaviour: A Large-scale Experimental Intervention Study'. As the title indicates, this project involves large-scale randomised-controlled trial, investigating change in diet and attitudes, in a group of participants who read a book on farm animal suffering and the meat industry, compared to a control group. By taking a closer look into the moderators of the effectiveness of educational interventions, the project will help animal advocacy groups to tailor their interventions to their respective audiences.
The project is worth £21,238 and is part of an emerging body of funded research across the School addressing animal welfare topics.