Portrait of Dr Krystin Zigan

Dr Krystin Zigan

Lecturer in Strategy


Dr Krystin Zigan joined Kent Business School in 2010 and is now Director of BA Business and Management at Medway. She graduated with an MBA from the University of Potsdam, Germany. Afterwards, she received her PhD from the School of Management, University of Surrey, UK. In her doctoral research, she has undertaken extensive fieldwork in various European hospitals to investigate the strategic management of intangible resources for which she was nominated for a best paper award by the European Academy of Management conference.
Before entering her academic career, Krystin was the Director, Dean's Office, of the Jacobs Center on Lifelong Learning and Institutional Development at Jacobs University Bremen. She also worked for international automotive and insurance companies and non-commercial organisations in areas such as taxation, accounting and personnel marketing before joining the University of Kent.  

Research interests

Krystin's current research interests focus on the impact of social media activities on business performance in the tourism industry. In keeping with the interdisciplinary nature of modern research, she also leads a research team that investigates the understanding of management issues such as social responsibility, leadership and followership in religious organisations.
Previous research projects focused on the strategic management of intangible resources/intellectual capital and the social integration of foreign health professionals in hospital organisations.
She has published her work in leading academic journals including Tourism Management, Journal of Travel Research and Journal of Business Ethics and presented her work at international conferences. 


Krystin’s main teaching interest is in strategic management and the business project/ dissertation. She has also taught subjects such as business statistics, data management, service management and global business environment.


Supervision Topics

  • Intellectual capital theory
  • Leadership and Followership
  • Social media and performance management
  • Social capital theory

Current Supervisees

  • Jeremy White: Biblical Figures and Leadership Studies: Critical Analysis and New Models
  • Ha Thanh Truc NguyenEthical Leadership in Multinational Companies in Vietnam

Past Supervisees

  • Juliane Thieme: The Political Economy of Backpacker Tourism Consumption and Production in Colombia 


Krystin has gained international professional experience while working for companies such as Daimler AG, Daimler Financial Services and the German-Venezuelan Chamber of Commerce. Within her research, she is interested in the strategic management of intangible resources in hospitals and has worked with Norwegian, German, Danish and British hospitals.

Last updated