Professor Marian Garcia is a Professor of Marketing and Innovation and Deputy Director of Education & Practice as well as Academic Lead for Medway at Kent Business School, University of Kent and Director of Kent Business School Open Innovation Network. Marian has a PhD in Food Economics from Reading University.
Marian’s primary research interests relate to New Product Development and Innovation Management, in particular how SMEs use consumer insights to enhance their innovation performance. Marian has published several refereed journal articles on the transition from closed to open innovation models and the organisational and managerial challenges companies face to accommodate a more externally orientated mindset.
Marian is currently working with a number of companies to develop superior value propositions relevant to their target market, by working collaboratively with customers and suppliers. Marian also acts as a reviewer for various technology management academic journals and has recently published a book on Open Innovation in the Food and Beverage Industry, Woodhead Publishing, Cambridge. ISBN-13: 978 0 85709 595 4.
Marian has taught across the marketing curriculum in the UK and Europe, at undergraduate and postgraduate level. Marian’s area of specialism is New Product Development and Innovation Management. Marian currently teaches the New Product Development and Innovation Management module on The Kent MBA programme.
Marian works with a range of private and public sector organisations in the UK and Europe assisting with innovation management problems.