Dr Dan Petrovici

Senior Lecturer in Marketing

About

Dr Dan Alex Petrovici received his PhD in Marketing and MSc in International Marketing from Newcastle University.

Dan's research expertise includes consumer behaviour, cross-cultural marketing and marketing communications. His work has been published in journals such as: International Marketing Review, European Journal of Marketing, International Journal of Advertising, Journal of Consumer Policy, Environment and Planning C: Goverment and Policy and British Medical Council Public Health.

Dan Petrovici is an Expert-Reviewer for the European Commission and Visiting Professor at the Académie Nancy-Metz (France) and the University of Navarra (Spain). He held appointments such as Raporteur on Food Safety and Security to the National Authority of Scientific Research and the Cabinet Office, Romania.

Research Interests

Marketing communications (advertising, product placement, sponsorship), cross-cultural marketing (validation of marketing models across cultures) and consumer behaviour (consumer processing of health-related information, behavioural change, interactions between advertising, personal values and pester power).

Dan Petrovici is a fellow of The European Academy of Marketing, The European Academy of Advertising, The Academy of Marketing Science and member of the Centre for Value Chain Research (University of Kent).

Dan reviews for several academic journals and research councils. He serves in the Advisory Board of Journal of Applied Quantitative Methods and the Journal of Economic Studies and Research.

Dan Petrovici was awarded The Diploma of Ambassador of Romania to the United Kingdom of Great Britain and Northern Ireland for Excellence in Research.

Research grants

  • Academy of Marketing: Consumers Attitudes to Advertising in Emerging Markets
  • European Commission Sixth Framework Programme: Structural Change in Agriculture and Rural Livelihoods in the New EU Member States
  • Ministry of Education, Research and Youth (Romania): The Development of a Model of Organic Food Consumer Behaviour aimed at Establishing New Marketing Methods and Instruments to be used by Producers in Enhancing Competitiveness.

Teaching

Dan's teaching interests include marketing analysis and marketing communications.

Supervision

Dan would welcome PhD proposals in the following areas: marketing communications, cross-cultural marketing, advertising in emerging economies and consumer behaviour.

Past Supervisees
  • Fong Yee Chan: The Effectiveness of Product Placement in Films Across Cultures: The Role of Prominence, Brand Awareness, Prior Disclosure and Depth of Processing
  • Bryn Walton: The Determinants of Successful New Product Launches
  • Eappen Thiruvattal: Perceived customer value of insurance services
  • Ying-Ying Liao: The Influence of Mixed Bundling on Impulsive Buying Behaviour: A Cross-Cultural Perspective
  • Liuchen Guo: The Effect of Culture on Store Brand Purchasing Behaviour: A Comparative Study of UK and China Supermarket Shoppers
  • Fred Yamoah: The Role of Personal Values in the Supermarket Purchasing Behaviour for Fair Trade food Products in the UK
  • MD Rajibul Hasan: Consumer Adoption of Pro-poor Innovations in the Bottom of the Pyramid
  • Riadh Salhi: An Investigation into the Influence that Social and Physical Anti-Smoking Threat Appeals have upon Adolescent Behavioural Responses
  • Kalliopi Konsolaki: Comparative Advertising Effectiveness: A Cross-Cultural Study

Professional

Commercial experience includes positions with FESSEL-GfK where Dan worked for clients such as Uniliver, McDonalds and Coca Cola.

Publications

Also view these in the Kent Academic Repository

Book section

  • Petrovici, D., Marinova, S. and Marinov, M. (2017). Perceived advertising intrusiveness and avoidance in emerging economies: The case of China. In: Marinov, M. A. ed. Research Handbook of Marketing in Emerging Economies. Edward Elgar, pp. 125-145. Available at: https://doi.org/10.4337/9781784713171.00014.
  • Davidova, S., Fredriksson, L., Gorton, M., Mishev, M. and Petrovici, D. (2009). Comparative analysis of the contribution of subsistence production to household incomes in five new EU Member States: Lessons learnt. In: Buchenrieder, G. and Moller, L. eds. Structural Change in Europe’s Rural Regions: Farm Livelihoods Between Subsistence Orientation. Modernisation and Non-Farm Diversification. IAMO, pp. 43-68.
  • Davidova, S., Fredriksson, L., Gorton, M., Mishev, P. and Petrovici, D. (2009). A Comparative Analysis of the contribution of subsistence production to household incomes in five EU New Member States. In: Buchenrieder, G. and Mollers, J. eds. Halle; IAMO; 2009, pp. 43-68.
  • Gorton, M., Deaconescu, C. and Petrovici, D. (2003). The International Competitiveness of Romanian Agriculture: A Quantitative Analysis. In: Thomson, K. and Davidova, S. M. eds. Romanian Agriculture and Transition towards the EU. Lexington Books, pp. 110-134.
  • Petrovici, D. and Minoiu, D. (2001). Trends in Dietary Behaviour and Health Indicators. In: Costin, G. M. and Segal, R. eds. Alemente Functionale (Functional Foods). Academica, pp. 1-37.
  • Petrovici, D. and Gorton, M. (2001). Food Demand, Rural Poverty and Welfare in Romania. In: Brosig, S. and Hartmann, M. eds. Analysis of Food Consumption in Central and Eastern Europe Relevance and Empirical Methods. Wissenschaftsverlag Vauk Kiel KG (Kiel), pp. 105-116.
  • Ritson, C. and Petrovici, D. (2001). The Economics of Food Choice: Is Price Important?. In: Frewer, L., Risvik, E. and Schifferstein, H. eds. Food, People and Society: A European Perspective on Consumers’ Food Choices. Berlin: Spriger Verlaag, pp. 339-364.

Article

  • Hasan, R., Lowe, B. and Petrovici, D. (2019). Consumer Adoption of Pro-poor Service Innovations in Subsistence Marketplaces. Journal of Business Research [Online]. Available at: http://dx.doi.org/10.1016/j.jbusres.2018.12.075.
  • Hasan, M., Lowe, B. and Petrovici, D. (2019). An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces. Journal of Public Policy and Marketing [Online] 38:61-80. Available at: https://doi.org/10.1509/jppm.16.226.
  • Chan, F., Lowe, B. and Petrovici, D. (2017). Processing of product placements and brand persuasiveness. Marketing Intelligence and Planning [Online] 23:311-328. Available at: http://www.tandfonline.com/doi/full/10.1080/13527266.2015.1061036.
  • Kaufmann, H., Petrovici, D., Filho, C. and Ayres, A. (2016). Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands. Journal of Business Research [Online] 69:5735-5747. Available at: http://dx.doi.org/10.1016/j.jbusres.2016.05.003.
  • Chan, F., Petrovici, D. and Lowe, B. (2016). Antecedents of Product Placement Effectiveness Across Cultures. International Marketing Review [Online] 33:5-24. Available at: http://www.emeraldinsight.com/doi/full/10.1108/IMR-07-2014-0249.
  • Chan, F., Lowe, B. and Petrovici, D. (2015). Young Adults’ Perceptions of Product Placement in Films: An Exploratory Comparison between the United Kingdom and Hong Kong. Journal of Marketing Communications [Online]. Available at: http://dx.doi.org/10.1080/13527266.2015.1061036.
  • Yamoah, F., Duffy, R., Petrovici, D. and Fearne, A. (2014). Towards a framework for understanding fairtrade purchase intension in the mainstream environment of supermarkets. Journal of Business Ethics [Online]:1-17. Available at: http://dx.doi.org/10.1007/s10551-014-2509-9.
  • Petrovici, D., Shan, Y., Gorton, M. and Ford, J. (2014). Patriot Games? Determinants of Responses to Chinese and Foreign Sponsors of the Beijing Olympics. Journal of Business Research [Online] 68:1324-1331. Available at: http://dx.doi.org/10.1016/j.jbusres.2014.12.002.
  • Mitchell, V., Petrovici, D., Schlegelmilch, B. and Szocs, I. (2014). The Influence of Parents versus Peers on Generation Y Internet Ethical Attitudes. Electronic Commerce Research and Applications [Online] 14:95-103. Available at: http://dx.doi.org/10.1016/j.elerap.2014.12.003.
  • Dianoux, C., Petrovici, D. and Minondo, A. (2013). Can Advertising Influence the Results of Hedonic Tests for Food Practice. International Journal of Advertising 32:617-632.
  • Thiruvatal, E., Petrovici, D. and Alcaraz, J. (2013). Progressive, Loyalist, Multinational and Newcomers: Clusters for Targeting Organisational Customers for Insurance. Journal of Services Research 13:31.
  • Mingers, J., Macri, F. and Petrovici, D. (2012). Using The H-index To Measure The Quality Of Journals In The Field Of Business And Management. Information Processing and Management [Online] 48:234-241. Available at: http://dx.doi.org/10.1016/j.ipm.2011.03.009.
  • Fearne, A., Petrovici, D., Rodolfo, M. and Drolias, D. (2012). Nutritional Knowledge, Nutritional Labels, and Health Claims on Food: A study of Supermarket Shoppers in the South East of England. British Food Journal [Online] 114:768 -783. Available at: http://dx.doi.org/10.1108/00070701211234318.
  • Davidova, S., Fredriksson, L., Gorton, M., Mishev, P. and Petrovici, D. (2012). Subsistence Farming, Incomes, and Agricultural Livelihoods in the New Member States of the European Union. Environment and Planning C: Government and Policy [Online] 30:209-227. Available at: http://dx.doi.org/10.1068/c1195r.
  • Marinov, M., Petrovici, D. and Marinova, S. (2008). Consumer Attitudes Toward Advertising in Bulgaria and Romania. Journal of Euromarketing [Online] 17:81-93. Available at: http://dx.doi.org/10.1080/10496480802134662.
  • Petrovici, D. and Paliwoda, S. (2008). Reasoned Action and Food Choice in a Transitional Economy. Journal of East-West Business [Online] 14:249-270. Available at: http://dx.doi.org/10.1080/10669860802530384.
  • Marinov, M. and Petrovici, D. (2008). Consumer Evaluation of Advertising: Demographic and Segmentation Effects. Journal of Euromarketing 17:81-93.
  • Petrovici, D. and Paliwoda, S. (2007). An empirical examination of public attitudes towards advertising in a transitional economy. International Journal of Advertising 26:247-276.
  • Petrovici, D., Marinova, S., Marinov, M. and Lee, N. (2007). Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania. International Marketing Review [Online] 24:539-562. Available at: http://dx.doi.org/10.1108/02651330710827988.
  • Petrovici, D. and Marinov, M. (2007). Determinants and antecedents of general attitudes towards advertising - A study of two EU accession countries. European Journal of Marketing [Online] 41:307-326. Available at: http://dx.doi.org/10.1108/03090560710728354.
  • Petrovici, D. and Ritson, C. (2006). Factors Influencing Consumer Dietary Health Preventative Behaviours. BMC Public Health [Online] 6. Available at: http://dx.doi.org/10.1186/1471-2458-6-222.
  • Petrovici, D. and Ritson, C. (2006). Population, Health and Risk Factors in a Transition Economy. Journal of Consumer Policy 29:279-300.
  • Krystallis, A., Petrovici, D. and Arvanitoyannis, I. (2006). From Commodities to the Consumption of Quality Foods in Eastern European Context An Empirical Examination of the Determinants of Consumer Behavior Towards Honey. Journal of East-West Business [Online] 12:5-37. Available at: http://dx.doi.org/10.1300/J097v12n04_02.
  • Petrovici, D., Ritson, C. and Ness, M. (2005). Exploring Disparities and Similarities in European Food Consumption Patterns. Cahiers D’Economie et Sociologie Rurales 75:24-49.
  • Petrovici, D. and Gorton, M. (2005). An Evaluation of the Importance of Subsistence Food Production For Assessments of Poverty and Policy Targeting. Food Policy [Online] 30:205-223. Available at: http://dx.doi.org/10.1016/j.foodpol.2005.02.002.
  • Petrovici, D. and Ritson, C. (2004). The Theory of Reasoned Action and Food Choice: Insights from a Transitional Economy. Journal of International Food and Agribusiness Marketing [Online] 16:59-88. Available at: http://dx.doi.org/10.1300/J047v16n01_05.
  • Petrovici, D. and Ritson, C. (2000). Food Consumption Patterns in Romania. British Food Journal [Online] 102:290-308. Available at: http://dx.doi.org/10.1108/00070700010327724.

Monograph

  • Yamoah, F., Fearne, A., Duffy, R. and Petrovici, D. (2013). Exploring Supermarket Loyalty Card Analysis to Identify Who Buys Fairtrade. Kent Business School, University of Kent.
  • Phillips, P. and Petrovici, D. (2009). An Overview of Health Care in Romania – Identification of Health Policy Issues and Agenda of Reforms. Romanian Royale House.
  • Phillips, P. and Petrovici, D. (2009). Conceptualising the Perceived Performance in Hospital Services: A Patient’s Perspective. University of Kent, Canterbury.
  • Petrovici, D. and Schwarz, J. (2008). An Exploratory Analysis of the Attitudes and Behaviour of Silver Surfers in the UK and Germany: From Aspirational Age to Biological Age. Unversity of Kent, Canterbury.
  • Petrovici, D. (2005). An Empirical Investigation of Food Consumer Behaviour in an Emerging Market. KBS.
  • Petrovici, D. (2004). An Exploratory Analysis of European Food Consumption Patterns. KBS.
  • Petrovici, D. (2004). Diet and Health: Are Consumers Willing to Perform Health Behaviours?. KBS.

Conference or workshop item

  • Hasan, M., Lowe, B. and Petrovici, D. (2018). Toward an Integrated View of Pro-poor Innovation Adoption in the BOP Market. In: Li, J. ed. Academy of International Business 2018 Annual Meeting. Available at: https://aib.msu.edu/events/2018/.
  • Hasan, M., Lowe, B. and Petrovici, D. (2017). Consumer Adoption of Innovations in the Bottom-of-the-Pyramid: Empirical Evidence from Two Services in Bangladesh. In: LaRoche, M. ed. Royal Bank International Research Seminar.
  • Hasan, M., Lowe, B. and Petrovici, D. (2017). Towards an Integrated Theory of Pro-Poor Innovation Adoption in the BOP. In: Verhoef, P. C. ed. 46th EMAC Annual Conference. Available at: http://www.emac-online.org/r/default.asp?iId=FMHGKF.
  • Hasan, M., Lowe, B. and Petrovici, D. (2017). Pro-poor Innovation Adoption in the BOP Market: Toward and Integrated View. In: Christiansen, J. K., Goffin, K. and Hatchuel, A. eds. 25th Innovation and Product Development Management Conference. Available at: http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=1283%20.
  • Hasan, M., Lowe, B. and Petrovici, D. (2016). Consumer Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid. In: Academy of Marketing Annual Conference. Available at: https://www.academyofmarketing.org/conference-2016/2016.
  • Hasan, M., Lowe, B. and Petrovici, D. (2016). Antecedents of Adoption of Pro-poor Innovations in the Bottom of Pyramid: An Empirical Comparison of Key Innovation Adoption Models. In: 19th Annual AMS World Marketing Congress. Available at: http://www.ams-web.org/events/EventDetails.aspx?id=636154.
  • Salhi, S. and Petrovici, D. (2013). The Effectieness of Threat Appeals. In: 12th European Academy of Advertising Conference.
  • Chan, F., Petrovici, D. and Lowe, B. (2013). Cultural Differences in the Perception of Product Placement in Films. In: European Academy of Marketing 42nd Conference.
  • Petrovici, D., Ford, J., Marinova, S. and Marinov, M. (2013). Advertising Avoidance in China and Brazil. In: Academy of International Business Conference.
  • Chan, F., Petrovici, D. and Lowe, B. (2013). The Role of Depth of Processing and Need for Cognition on Product Placement Effectiveness. In: Academy of Marketing Annual Conference.
  • Yamoah, F., Fearne, A., Duffy, R. and Petrovici, D. (2013). Assessing Fairtrade Marketing Drivers and Market Prospects for Commodity Producers in Developing Countries. In: International Academy of African Business and Development Conference, GIMPA.
  • Petrovici, D., Ford, J., Marinova, S. and Marinov, M. (2012). Advertising Intrusiveness and Advertising Avoidance in China. In: European Marketing Academy Conference.
  • Chan, F., Petrovici, D. and Lowe, B. (2011). Young Consumers’ Experiences and Perceptions of Product Placement in Movies and its Implications. In: Avanca International Conference Cinema - Art, Technology and Communication.
  • Petrovici, D. (2011). Marketing Research Challenges in Emerging Economies. In: Academy of Marketing Science World Marketing Congress 2011.
  • Petrovici, D., Ford, J., Marinova, S. and Marinov, M. (2011). Advertising Avoidance Strategies in Emerging Economies: Exploring Gender Differences. In: The 10th International Conference on Research in Advertising (ICORIA). Available at: http://www.europeanadvertisingacademy.org/2011/icoria-2011.php.
  • Mitchell, V., Petrovici, D., Schlegelmilch, B. and Szocs, I. (2011). Examining the Influence of Parents versus Peers on Gen Y Internet Ethical Attitudes. In: Academy of Marketing Science.
  • Marinov, M., Petrovici, D., Ford, J. and Marinova, S. (2011). Percieved Advertising Instrusiveness and Avoidance in China. In: 37th European Academy of Intrenational Business Annual Conference. Available at: http://www.eiba2011.org/.
  • Liao, Y., Soltani, E. and Petrovici, D. (2010). Service Quality Through the Lens of Chinese Cultural Values: Setting the Agenda for Future Research. In: Hanna, M. ed. Proceedings of the 21st Production and Operations Management Society (POMS) Conference: Operations in Emerging Economics. pp. 1-20.
  • Etayo, C. and Petrovici, D. (2010). A Comparative Study on Advertising Avoidance and Percieved Intrusiveness. In: The 9th International Conference on Research in Advertising (ICORIA). Available at: http://www.europeanadvertisingacademy.org/docs/2010/ICORIA-2010_call-for-papers.pdf.
  • Petrovici, D. and Etayo, C. (2010). When Less is More: A Comparative Study on Advertising Avoidance. In: Academy of Marketing Science Cultural Perspectives in Marketing (CPM) Conference, IESEG. Available at: http://ams.affiniscape.com/cde.cfm?event=256268.
  • Davidova, S., Fredriksson, L., Gorton, M. and Petrovici, D. (2009). Subsistence farming in the New Member States. In: Colloquium on Rural Affairs.
  • Petrovici, D. (2009). Personal uses of advertising and advertising effectiveness in emerging markets.
  • Phillips, P. and Petrovici, D. (2009). Identifying Critical Dimensions of Perceived Hospital Service Performance. In: 36th European Marketing Academy Conference (EMAC).
  • Popa, A., Hubbard, C., Gorton, M. and Petrovici, D. (2009). Consumer Perceptions of Organic Food in Romania: A Qualitative Approach, Agribusiness and Agro-industries Development in Central and Eastern Europe. In: Joint FAO-IAMA Workshop at International Food and Agibusiness Management Association, 19th Annual World Forum & Symposium.
  • Phillips, P. and Petrovici, D. (2009). The Health Care System in Romania: Regional Disparities and Market Developments. In: Colloquium on Rural Affairs.
  • Thiruvattal, E. and Petrovici, D. (2008). Exploring the Dimensions of Customer perceived value of General Insurance. In: Academy of Marketing Science.
  • Phillips, P. and Petrovici, D. (2008). A Service Performance Model: Insights from the Health Care Sector. In: EIRASS Conference on Retailing and Consumer Service Science.
  • Petrovici, D. (2008). Teaching Methods and Research Opportunities in the UK. In: Romanian Students Conference.
  • Petrovici, D. (2008). Social-styles, food consumer behavior and public health: trends and policy concerns. In: International Food Security and Safety Workshop.
  • Petrovici, D. (2008). Performance in the health care system in Romania: Between European health care policy concerns and local market challenges and opportunities. In: Culture Power Presentation Series.
  • Petrovici, D. (2007). The Evaluation of Health Care Quality; A Patient Perspective on Hospital Health Care Provision. In: International Workshop on Health Care Service Performance.
  • Petrovici, D. (2007). Advertising Effectiveness in the New Member States: Opportunities and Caveats. In: Culture Power Presentation Series.
  • Petrovici, D. (2007). Globalisation, Consumer Lifestyles and Advertising in the New EU Member States.
  • Petrovici, D. and Phillips, P. (2007). Service performance: An overview of extant literature and future research directions. In: Academy of Marketing SIG Workshop, 21st Service Workshop.
  • Petrovici, D. and Phillips, P. (2007). In search of simple factor structures: A patient perspective on hospital healthcare service performance. In: Academy of Marketing Conference.
  • Petrovici, D., Marinov, M. and Marinova, S. (2007). Consumer Evaluation of Advertising: Demographic and Segmentation Effects. In: 36th European Marketing Academy Conference (EMAC).
  • Petrovici, D., Marinova, S. and Marinov, M. (2006). Determinants and Antecedents of general attitudes toward advertising in Bulgaria and Romania. In: 35th EMAC Conference.
  • Petrovici, D., Nayga, R., Fearne, A. and Drolias, C. (2006). Nutritional Knowledge, Nutritional Labels, and Health Claims on Food Products in the UK. In: American Marketing Association Marketing and Public Policy Conference.
  • Fearne, A., Drolias, D., Nayga, R. and Petrovici, D. (2006). Nutritional Knowledge, Nutritional Labels and Health Claims on UK Food Products: Their Impact on Food Purchasing Behaviour. In: Marketing and Public Policy - American Marketing Association.
  • Petrovici, D. (2006). Advertising Opportunities in the EU Accession Countries. In: International Workshop on Romania and Bulgaria: New Members of the European Club: Opportunities and Challenges for Business.
  • Petrovici, D. (2006). Advertising opportunities in EU accession countries. In: Romania and Bulgaria: New Members of the European ’Club’ Opportunities and Challenges for Business.
  • Petrovici, D. and Paliwoda, S. (2005). Consumer Behaviour in Emerging Markets: The Case of Romanian Food Consumers. In: 34th EMAC Conference.
  • Petrovici, D. and Paliwoda, S. (2005). An Empirical Examination of Primary Determinants and Public Attitudes towards Advertising in an Emerging Market Economy. In: Academy of Marketing Conference.
  • Petrovici, D. (2004). Modeling Dietary Health Preventive Behaviours in Romania. In: Annual Academy of Marketing Conference.
  • Petrovici, D. (2004). Structural Equation Models with Latent Constructs: An application on Consumer Behaviour in Romania in a Comparative Perspective with Italy and the UK. In: International Scientific Symposium: Statistics - Quality - Knowledge-Management and European Harmonisation.
  • Petrovici, D. (2003). Marketing Environment and Consumer Behaviour in Central and Eastern Europe.
  • Petrovici, D. and Neacsu, V. (2003). Communicating with customers in Central and Eastern European Emerging Economies: a Case Study on Lifestyles Segmentation. In: Institute of Direct Marketing / IBM Conference "Communicating With Customers".
  • Petrovici, D., Ritson, C. and Ness, M. (2003). Modelling determinants of food consumption behaviour in an emerging economy. In: Farrell, A., Lee, N. and Lings, I. eds. Academy of Marketing Annual Conference. Aston Business School 2003, p. 35.
  • Petrovici, D., Ritson, C. and Ness, M. (2002). Determinants of Food Choice in a Transitional Economy: Insights from the Theory of Reasoned Action. In: 10th EAAE Congress.
  • Petrovici, D., Ritson, C. and Ness, M. (2001). Hard Core Clusters and the Convergence in European Food Consumption Patterns. In: 71st EAAE Seminar.
  • Petrovici, D. and Gorton, M. (2001). Food Consumption, Poverty and Welfare: the Role of Subsistence Production in Romania. In: Labour Markets, Work and Welfare During the Transition and Integration Process.
  • Petrovici, D., Gorton, M. and Minoiu, D. (2001). Food Consumption, Poverty and Subsistence Production in Romania. In: 76th EAAE Seminar: Subsistence Agriculture in Central and Eastern Europe: How to Break the Vicious Circle?.

Research report (external)

  • Petrovici, D. (2008). Patient Assessment of the Quality.
  • Petrovici, D. (2007). Patient Assessment of the Quality.

Thesis

  • Hasan, M. (2016). Consumer Adoption of Pro-Poor Innovations in the Bottom of the Pyramid.
  • Salhi, R. (2015). An Investigation into the Influence That Social and Physical Anti-Smoking Threat Appeals Have Upon Adolescent Behavioural Responses.
  • Konsolaki, K. (2015). Comparative Advertising Effectiveness: A Cross-Cultural Study.

Other

  • Yamoah, F., Fearne, A., Duffy, R. and Petrovici, D. (2013). Fairtrade Buying Behaviour: We know what they think, but do we know what they do?. [Working Paper].
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