Guidelines for completing the Site Editor fields for a staff profile.
Staff profiles aim to:
- provide a succinct, professional bio
- promote our academic excellence through increased visibility
- encourage knowledge exchange
- raise international reputation
- increase postgraduate recruitment.
Staff profiles are critically important in terms of recruitment and research. Around 40% of the total of school site page views, goes to staff profiles.
Staff profiles include academic, professional and research students. These list and filter using a staff profile listing page.
A staff member needs to provide content if they are to have an individual staff profile page. The minimum level of detail is a paragraph in the About section (often the case for Support and Administration staff).
Some staff types, such as Honorary staff, don't always provide content and do not need an individual profile page. These can be listed on a separate page.
1. Set up staff members in Site Editor
Each staff member can be assigned a user role as a ‘Profile Editor’ in Site Editor. This gives them access to edit their profile.
To do this, each staff member needs to sign into Site Editor to activate an account.
Once signed in they will go to an error page; they should ignore this and close the browser window.
The content lead (‘Owner’ role in Site Editor and usually an assigned admin/marketing person) can then go to the ‘Users’ link on the dashboard and assign each staff member a ‘Profile Editor’ role. No other roles should be assigned.
2. Staff member signs back in
Staff members can then sign back in to Site Editor where they will then see their website in the site list. They can then go to the site dashboard and select the ‘Profiles’ tab. If their profile exists, they can select it from the listing, otherwise click ‘Add profile’.
3. Staff provide profile content
4. Content lead edits and checks the written content
Once the staff member has finished their draft, this is then edited and proofread by the content lead to follow our writing style.
5. Content lead adds a profile picture
Where possible, profile image headshots should be updated by the content lead (the ‘Owner’ within Site Editor) to meet our image guidelines for a profile headshot.
Writing style and voice
Our house style is to write in the third person to create a formal and professional impression.
Your profile should:
- inform potential PhD candidates
- inspire prospective undergraduate or postgraduate students.
It is important to consider this readership and adopt a style that resonates with them. Aim for a tone of voice that is friendly, open and authentic yet direct and informative. Aim to write in a concise style for clarity. An example of good writing style and voice.
Learn more about writing for the web.
Site Editor fields
When creating a staff profile in Site Editor, please follow the guidelines below (view example of a staff profile template).
Title and page description
These are used to improve search engine ranking.
This often appears as the results heading in search engines.
Add the staff member's title and name.
Professor Pelodytes Caucasicus
This is what often appears as a description on search engines like Google. Write a short summary describing the page. Keep it short and simple. You can include some research interest highlights, if suitable.
Professor Pelodytes Caucasicus is Deputy Head. His research interests include endurance physiology, specifically the oxygen uptake and metabolic responses to exercise and the power-duration relationship.
Profile header and key contacts
This must be in a square format at a minimum of 500 x 500 pixels.
Your Kent username.
Do not use full stops in abbreviations and use spaces between initials.
Eg Dr not Dr.
Do not abbreviate ‘Professor’
Learn more about our house style.
What is your primary job role?
Any additional job roles that are relevant to your profile. Keep it simple and only add additional roles if necessary.
Write in lowercase
Use the correct house style
Eg +44 (0)1227 123456
Kent School of Architecture
School of Sport and Exercise Sciences
Use the 24-hour clock, as in 16.14
You can add a link to an official research project. These are projects successfully awarded grants, listed with Research Services or approved by HoDs.
The ‘About’ section is required, all other sections are optional.
Basic information about yourself. See writing style and voice.
Overview of research and related projects.
Research interest highlights
Write keywords in a style that is easily scannable by prospective students.
These will appear on the A-Z listing on the People page.
List of modules and module codes linking to module catalogue.
Anything you need to tell potential PhD candidates, over and above your research interests.
Any professional projects or appointments that relate to your academic research.
Choose which of the default categories you profiles fit into:
- Research students
- Support and administration
You can choose subcategories for ‘Academic’ staff where relevant.
In the event that you have a necessary, specific subcategory for your school, eg 'Marketing' for KBS, you may discuss and request through your assigned EMS content editor.
These are automatically pulled out of the Kent Academic Repository based on the academic's email address.