Marketing - BSc (Hons)

with a Year in Industry

Are you looking to pursue a successful career in marketing? Accredited by the Chartered Institute of Marketing (CIM), the programme prepares you for your future career as a marketer, providing the skills, knowledge and experience to make an immediate impact.

Overview

Marketing graduates have excellent employment prospects and pursue careers across a variety of sectors, where roles include marketing manager, brand manager and SEO Specialist. Marketing at Kent was ranked 9th overall and 2nd for graduate prospects in The Complete University Guide 2021.

Marketing is a core business function and essential to the success of businesses operating in a highly competitive environment. As a marketing student as Kent Business School, you develop the essential skills needed to thrive as a successful marketer.

On this programme, you gain in-depth marketing knowledge and understanding of the core theories, practices and techniques of marketing in a global context. Alongside your marketing specialism, you will explore sustainable innovation and responsible management practices and the changing international environment in which companies operate.

Our BSc Marketing degree programme

Studying Marketing at Kent, you gain analytical and strategic skills needed to evaluate marketing scenarios critically and make informed strategic decisions. You are given a detailed introduction to marketing in a global context and explore topics such as digital marketing, branding and green marketing. You also study modules covering accounting, financial and business ethics, demonstrating how marketing fits into the wider business context.

On our flexible programme, you take a broad range of compulsory modules in your first year. You then select from a variety of options in your second and third year, and can even choose to deepen your knowledge of an aspect of through a research-led project.

You will have excellent opportunities to experience marketing in action through hands-on experience via in-class live case studies from our visiting speakers, enterprise challenges and company visits. You will also have an opportunity to gain entrepreneurial and life skills that enable you to accelerate your innovative thinking into practice.

Experiential Learning

Kent provides a variety of employability opportunities for students during their studies. These range from short-term company internship opportunities to, voluntary work with local charities and University Business Societies. The central Careers and Employability Service also offers an exciting Employability Points Scheme.

In addition to this, Kent Business School specialised team of Employability experts provides support to all our students in personalised 1:1 meetings as well as online support via the Employability blog. Unique to KBS, our Alumni have access to all employability support for three years after their graduation.

Gain 1-Year long professional experience: Year in industry

You have the option to take this programme with a year of professional experience, in the UK or internationally. You are supported by our dedicated in-house Employability and Placements team to identify, secure and enjoy your placement year.

For more details, see Marketing with a Year in Industry.

You don’t have to make a decision before you enrol at Kent but certain conditions will apply.

For more information, see Programme Structure and Career sections.

Extra Activities

In addition to your studies, our students can discover how to turn their ideas into a successful business at our ASPIRE centre, which provides practical advice and support to all entrepreneurially minded students, and runs our Business Start-up Journey initiative.

Many of our students get involved with societies including the Kent Marketing Society, which in previous years has organised:

  • Social events
  • Talks from industry leaders including Becky Sims (CEO, Reflect Digital) and Emmanuel Enemokwu (JehuCal founder).
  • Networking events
  • Workshops

An Outstanding Student Experience

“The course has a real community feel; we’re all in this together!” Abbie, BSc Marketing Student (Stage 3)

Kent Business School is dedicated to ensuring a positive experience for all our students, from induction to graduation, and beyond. As a Student Success school, we are committed to championing Equality, Diversity, and Inclusion, and warmly welcome students from all backgrounds. Your experience is central to what we do, so we will listen to you every step of the way, through our robust Student Voice processes and mechanisms.

Alongside a world-class teaching and educational experience, KBS delivers a wide-ranging package of support, designed to ensure that you can maximise your time with us:

  • Every student is allocated an Academic Adviser from our highly skilled academic staff team, who will meet with you individually to give you personalised guidance on your academic journey with KBS.
  • Our dedicated Student Support Team, led by the Senior Tutor, are on-hand throughout term time and during vacations to provide confidential, sensitive, pastoral support and guidance to our students.
  • Academic Peer Mentors, recruited from the School’s most experienced undergraduate students, are available to help you to navigate your course and the modules that they themselves have sat, giving you insider access to someone who knows what it is like to study on your course.

About School

Our School is proud to be in the top 1% of business schools globally to hold accreditations from three large business organisations:

Our programmes offer world-class business education enabling transformative learning experiences built around the School’s fundamental values of sustainable innovation and responsible management practice. Our students are at the heart of all considerations and through engaging teaching, world-class research, professional partnerships and an international community, we create an exciting atmosphere in which to learn and thrive.

All of our programmes at Kent Business School address the challenges of modern global business and we aim to meet industry demands of producing quality graduates by ensuring we unlock our students’ potential, expand their thinking and nurture their talent.

Flexible tariff

You are more than your grades

At Kent we look at your circumstances as a whole before deciding whether to make you an offer to study here. Find out more about how we offer flexibility and support before and during your degree.

Entry requirements

Please also see our general entry requirements.

  • medal-empty

    A level

    ABB-BBB

  • medal-empty GCSE

    Mathematics grade 4 / C and English grade 4 / C.

  • medal-empty Access to HE Diploma

    The University will not necessarily make conditional offers to all Access candidates but will continue to assess them on an individual basis. 

    If we make you an offer, you will need to obtain/pass the overall Access to Higher Education Diploma and may also be required to obtain a proportion of the total level 3 credits and/or credits in particular subjects at merit grade or above.

  • medal-empty BTEC Nationals

    Distinction, Distinction, Merit in Business. Other subjects will be considered on a case-by-case basis

  • medal-empty International Baccalaureate

    34 points overall or 16 points at HL including Mathematics 4 at HL or SL

  • medal-empty International Foundation Programme

    Pass all components of the University of Kent International Foundation Programme with a 60% overall average (plus 50% in LZ013 Maths and Statistics if you do not hold GCSE Maths at 4/C or equivalent).

International students should visit our International Student website for further specific information. International fee-paying students who require a Student visa cannot study part-time due to visa restrictions.

English Language Requirements

Please see our English language entry requirements web page.

If you need to improve your English language standard as a condition of your offer, you can attend one of our pre-sessional courses in English for Academic Purposes before starting your degree programme. You attend these courses before starting your degree programme.

Form

Stay connected

Sign up here to receive all the latest news and events from Kent.  

Sign up now

This field is required
This field is required
Please enter a valid email address
This field is required

You're almost there...

Just a little more information and we'll keep you up-to-date with everything that's happening at the University of Kent.

This field is required
This field is required
This field is required
This field is required
This field is required
This field is required
This field is required
This field is required
This field is required
This field is required
This field is required

View our Privacy Notice

Course structure

Duration: 4 years full-time

The course structure provides a sample of the modules currently available for this programme. Most programmes require you to study a combination of compulsory and optional modules. You may also have the option to take ‘elective’ modules from other programmes offered by the University in order that you may explore other subject areas of interest to you or that may  further enhance your employability.

The following modules are offered to our current students. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation:

Fees

The 2021/22 annual tuition fees for this programme are:

  • Home full-time £9250
  • EU full-time £12600
  • International full-time £16800

For details of when and how to pay fees and charges, please see our Student Finance Guide.

For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* 

Your fee status

The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.

Fees for Year in Industry

Fees for Home undergraduates are £1,385.

Fees for Year Abroad

Fees for Home undergraduates are £1,385.

Students studying abroad for less than one academic year will pay full fees according to their fee status. 

Additional costs

General additional costs

Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.

Funding

University funding

Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details. 

Government funding

You may be eligible for government finance to help pay for the costs of studying. See the Government's student finance website.

Scholarships

General scholarships

Scholarships are available for excellence in academic performance, sport and music and are awarded on merit. For further information on the range of awards available and to make an application see our scholarships website.

The Kent Scholarship for Academic Excellence

At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence. 

The scholarship will be awarded to any applicant who achieves a minimum of A*AA over three A levels, or the equivalent qualifications (including BTEC and IB) as specified on our scholarships pages.

We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.

Search scholarships

Teaching and assessment

Our enthusiastic team of international teaching staff are all experts in their field of study and are regularly published in leading journals worldwide. They guide and support your learning, bringing their subject to life and drawing you into the conversation.

Teaching

We use a variety of teaching methods, including;

  • lectures
  • small group seminars
  • group projects
  • presentations
  • computer-based simulations.

Classroom-based learning is supported by the latest online technologies and learning platforms.

Assessment

Your progress is assessed through coursework and exams. Coursework takes a variety of forms and includes;

  • reports
  • essays
  • group presentations
  • video podcasts
  • online tests and quizzes.

Exams are individual written assessments tested under time-controlled conditions.

As part of your studies it is also possible to take a foreign language module in stage 1 and for students going on a Year Abroad in year 1 and 2 subject to programme requirements. Alternatively, our university also offers language courses as part of extra-curricular activities.

To proceed to the next year you must achieve satisfactory results. Your final degree is based on marks gained in the second and third years (and Placement Year/Year Abroad if chosen) and credits which you build up throughout the whole programme.

Contact hours

Undergraduate students can expect around 8 contact hours per week, depending on year of study and optional module choices made. The remainder of the working week consists of self-guided study based on degree programme content and requirements of specific modules. For a student studying full time, each academic year of the programme will comprise 1200 learning hours, which include both direct contact hours and private study hours. The precise breakdown of hours will be subject dependent and will vary according to modules. Please refer to the individual module details under Course Structure.

Programme aims

For programme aims and learning outcomes please see the programme specification below:

BSc Marketing

Independent rankings

Marketing at Kent was ranked 9th overall and 2nd for graduate prospects in The Complete University Guide 2021.

In the National Student Survey 2019, over 87% of final-year Marketing students who completed the survey, were satisfied with the overall quality of their course.

Careers

For graduate prospects, Marketing at Kent ranked 2nd in The Complete University Guide 2021 and of Marketing graduates who responded to the most recent national survey of graduate destinations, over 93% were in professional work or further study within six months (DLHE, 2017).

Successful KBS Graduates: Graduate destinations

Our Marketing graduates go on to careers in all aspects of marketing, business and management, finding both overseas and in the UK in a wide range of companies and organisations, including: 

  • Deloitte
  • KPMG
  • PwC
  • Lloyds Bank
  • Sainsbury’s
  • Tesco
  • Transport for London
  • Yahoo! UK
  • Thames Valley Police
  • Heineken.

Many of our students also stay local and find job opportunities regionally in small and medium firms or even set-up their own businesses as well-equipped entrepreneurs.

Embedded employability: Developing career-enhancing skills

The Backpack to Briefcase scheme provides bespoke career and skills development events and activities for all Kent Business School students. Available from the first year through to graduation, Backpack to Briefcase is designed to prepare you for a successful career after university.

To help you appeal to employers you will graduate with a solid grounding in core business management concepts, theories and skills in a global context but also key transferrable skills such as critical reflection, cultural awareness, creativity and innovation, effective time-management and productive teamwork as well as enhanced confidence, intellectual curiosity and resilience. As a KBS graduate you will be able to demonstrate to your employer how you have developed The Grad Goals.

You can also gain skills by signing up for one of our Kent Extra activities, such as adding much-sought-after analytical skills or computing skills to your degree via Kent’s Q-Step Centre.

Ongoing support: Help finding a job

Kent Business School has an excellent international reputation and good links with businesses locally and globally. Our qualified careers practitioners provide support to all business undergraduate students for up to three years after graduation.

In addition, Careers and Employability Service at the University, can also provide advice on how to apply for jobs, write a good CV or perform well in interviews.

Professional recognition

Kent Business School has also joined forces with the Chartered Institute of Marketing
(CIM) to give students the opportunity to gain professional
qualifications through the CIM Graduate Gateway. CIM qualifications are
highly sought after by employers.

Applications

We are no longer accepting applications for the 2021/22 academic year. Please visit the 2022 entry course pages.

Contact us

bubble-text

United Kingdom/EU enquiries

Enquire online for full-time study

T: +44 (0)1227 768896

earth

International student enquiries

Enquire online

T: +44 (0)1227 823254
E: internationalstudent@kent.ac.uk

network

School website

Kent Business School

Discover Uni information

DiscoverUni logo

Discover Uni is designed to support prospective students in deciding whether, where and what to study. The site replaces Unistats from September 2019.

Discover Uni is jointly owned by the Office for Students, the Department for the Economy Northern Ireland, the Higher Education Funding Council for Wales and the Scottish Funding Council.

It includes:

  • Information and guidance about higher education
  • Information about courses
  • Information about providers

Find out more about the Unistats dataset on the Higher Education Statistics Agency website.