Students preparing for their graduation ceremony at Canterbury Cathedral

Business Administration with Business Analytics - BBA (Hons)

UCAS code N101

This is an archived page and for reference purposes only


Management and business are in the top ten subjects for degree course choices as they combine excellent academic training with good career prospects. The Bachelor of Business Administration (BBA) with Business Analytics degree gives you the academic foundation you need for a career in business or management.


The programme  allows you to add value to your degree by combining your studies in business with a rigorous grounding in data analytics and quantitative methods. In addition it is complemented by a series of analytical modules, giving you a strong skillset in data analysis and statistics.

In the modern business environment, key decision makers regularly use the results of data analysis to inform strategic decisions. The programme equips aspiring managers and entrepreneurs with a crucial understanding of statistical principles, in order to grasp the implications and limitations of the results presented to them.

This degree also offers you the chance to complete a quantitative work placement in your third year, working one day a week with a host organisation. This is a fantastic opportunity to apply the quantitative skills you will have developed in your first and second years in a “real life” setting, honing your skills and gaining valuable workplace experience.

Your quantitative skills are gained while still enjoying all the benefits of the high standard of business education offered by Kent Business School (KBS). Teaching at KBS is informed by both cutting edge academic research and strong links with industry, providing a challenging curriculum that is rigorous, current and practical.

About Kent Business School

Studying at Kent Business School is an exciting life experience, especially if you are moving away from home. We have combined a solid academic portfolio with excellent accommodation options, as well as hosting plenty of social and cultural activities.

Kent Business School delivers a high standard of business education and is the largest department at the University of Kent. Our academic research and links with global business inform our teaching, ensuring a curriculum that is both rigorous and current.  We are a top 30 UK business school for our academic teaching and student satisfaction.

Independent rankings

Business Studies at Kent was ranked 16th for graduate prospects in The Times Good University Guide 2017.

Course structure

The BBA Business Administration with Business Analytics is carefully designed to take you from a basic level, with no assumed prior knowledge of data analysis, to a complete package of practical quantitative skills, all while gaining a thorough grounding in business and management.

In Stage 1, you complete introductory quantitative modules, which teach you the methodological and technical foundations which you will build on in later years. You will also develop a critical eye for statistics, allowing you to effectively assess the merits and limitations of data analyses produced by others.

In Stage 2, you move on to more advanced quantitative techniques, building on the foundations you have learnt in Stage 1, to develop an advanced skillset in quantitative methods that is extremely rare in graduates from non-mathematical disciplines.

In Stage 3, you apply what you have learnt in either a quantitative work placement or a quantitative research dissertation. Here, you hone your skills in a practical setting, gaining vital workplace or research experience, and demonstrating to employers that you can apply your skills to real life problems.

The work placement is completed alongside your studies. The Q-Step Centre has a number of placements agreed with businesses and organisations around Kent, or you can find a placement yourself. All of this is completed alongside a complete grounding in business, with scope to specialise with advanced optional business modules in Stage 3.

The course structure below gives examples of the kinds of modules you can expect to take during the programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. Most programmes require you to study a combination of compulsory and optional modules. You may also have the option to take ‘wild’ modules from other programmes offered by the University in order that you may explore other subject areas of interest to you or that may further enhance your employability.

*Compulsory module

Stage 1

Quantitative Research Modules:

*SO410 – Doing Social Research with Numbers

Business Modules:

*CB343 – Global Business Environment

*EC313 – Micro-economics for Business

*CB364 – Business Analysis Tools

*CB313 – Introduction to Statistics for Business

*CB312 – Introduction to Management

*CB680 – Introduction to Marketing

*CB369 – Financial Accounting, Reporting and Analysis

Converting to a Quantitative Research Minor after Stage 1

Students studying other undergraduate programmes in Kent Business School may convert to BBA Business Administration with Business Analytics after Stage 1.

To catch up on the quantitative skills learned in the first year of a data analytics minor, converting students must attend and pass the Quant GROUP Summer School, in the summer after Stage 1, in order to be eligible to convert.

Please see the Q-Step website for more information about converting.

Stage 2

Quantitative Research Modules

*SO746 – How to Win Arguments with Numbers

*One of the following:

SO744 – The Power and Limits of Causal Analysis

CB554 – Introduction to Big Data

Business Modules

*CB733 - Business Ethics and Sustainable Management

*CB677 – Accounting for Management Control and Decision Making

*CB514 – Operations Management

*CB750 – Project Management

*CB676 – Strategy Analysis and Tools

*CB681 – Managing Human Resources in Contemporary Organisations

Stage 3

Quantitative Research Modules

*One of the following:

SO748 - Placement Module - The Practice of Quantitative Social Research

Advanced Quantitative Dissertation

Business Modules

*CB684 - Strategic Human Resource Management

*CB679 - Corporate and Business Strategy

*CB613 – Enterprise

*CB688 – Decision Analysis

In Stage 3 you will also choose specialist modules from an approved list, examples of possible optional modules include the following:

CB739 - International Business I

CB749 - International Business II

CB520 - Service Management

CB587 - Digital Marketing Strategy

CB602 - Digital Marketing Applications

CB751 - Psychology of the Contemporary Workplace

CB753 - International and Comparative HRM

CB658 - Diversity in Organisations

CB678 - Contemporary Management Challenges

EC566 - Macro-Economics for Business

CB667 - Simulation Modelling

Teaching and assessment

In addition to learning through lectures, seminars, workshops, project supervision, and statistics classes, this degree prides itself in its aim to let students carry out hands-on research in the ‘field’ through placements and field trips. Most modules are assessed by examination and coursework in equal measure.

Programme aims

This programme aims to:

  • Develop understanding of a range of management functions and their integration, and the critical examination of management practice;
  • Provide an academic preparation for a career in business and management;
  • Bring critical insights from the social sciences to bear on management issues;
  • Provide a sound academic base from which students may continue to benefit from formal and informal management education and experiential learning;
  • Develop key transferable skills with applications in management;
  • Provide students with opportunities to achieve the programme aims above more deeply by undertaking a structured opportunity to combine developmental work experience with academic study (with a Year in Industry programme only);
  • Provide students with the statistical and analytical tools to independently and successfully conduct advanced quantitative research within a business environment and beyond;
  • Help students make persuasive arguments using quantitative research, and to critically assess the arguments made by others within a business environment and in the course of everyday life.

Learning outcomes

Knowledge and understanding

You gain knowledge and understanding of:

  • Organisations, their environments and their management, including many or all of the following: the management of people, operations management, finance, marketing and organisational strategy;
  • Social science concepts and theories and the ability to apply them to business and management contexts;
  • Contemporary and pervasive issues, deepening and/or integrating core knowledge;
  • The strengths and weaknesses of statistical techniques applied to the study of business-related issues;
  • Principal sources of information and data relevant to Business Administration.

Intellectual skills

You develop the following intellectual skills:

  • Critically evaluate arguments and evidence;
  • Analyse and draw reasoned conclusions concerning structured and, to a more limited extent, unstructured problems;
  • Confidently use numeracy and quantitative skills including data analysis, interpretation and extrapolation.

Subject-specific skills

You gain the following subject-specific skills:

  • Identify, formulate and solve business/decision making problems using appropriate qualitative and quantitative tools;
  • Create, evaluate and assess options, in a range of business situations, applying concepts and knowledge appropriately;
  • Communicate effectively, orally and in writing, about business issues;
  • Apply core numeracy and IT skills to business problems;
  • Conduct research into business and management issues, either individually or as part of a team for projects/dissertations/presentations;
  • Use quantitative analytical methods – including advanced methods – in handling, analysing and presenting statistical data relevant to business administration.

Transferable skills

Graduates in this programme will be able to:

  • Identify and make effective use of information from various sources to assess ideas;
  • Be an effective self-manager of time, so as to plan and deliver required outputs effectively;
  • Communicate effectively orally and in writing, using media appropriate to the purpose;
  • Apply numeracy and IT skills appropriately;
  • Communicate quantitative empirical findings effectively across disciplines and audiences.


A degree in Business Administration with Business Analytics gives you the academic foundation and  quantitative skills you need as a multi-skilled graduate able to analyse, interpret and explain quantitative data. These skills are invaluable in a wide range of business sectors including finance, market research, logistics, supply chain management, quality assurance and human resource management.

Kent Business School equips you with the skills you need to build a successful career. Through your studies, you acquire communication skills, the ability to work in a team and independently, and the ability to express your opinions persuasively and with passion. Through modules on entrepreneurship such as our New Enterprise Start-up module, we give you the confidence and the expertise you need to start your own business and, through our varied contacts in the business world, we give you the opportunity to gain valuable work experience as part of your degree.

Our BBA graduates find work in a variety of careers in management, business analytics, marketing, website management, recruitment and business development for companies such as Deloitte, IBM, KPMG, Lloyds, Microsoft, PwC, Heineken, Sainsbury's Tesco, Transport for London, Yahoo! UK and Thames Valley Police. Quantitative skills are also increasingly in demand in a range of other fields, including, government, the civil service, journalism and the media.

Kent Business School provides ideal facilities in an international learning environment for you to forge associations with friends and colleagues whilst at the School and after graduation, as part of the Kent Business School alumni, which will remain with you long after you graduate and may provide assistance in your future career.

At Kent Business School you will gain many of the key transferable skills employers are looking for. You are taught to analyse critically, think creatively, express your views cogently, manage your time effectively, and work well independently and in groups.

Quantitative Work Placements

One of the strengths of Kent’s quantitative research programmes is the opportunity for students to complete a quantitative work placement as part of their degree. Workplace experience is highly valued by employers, and the placements offered through Kent see students completing meaningful, applied quantitative analysis for business and organisations across a range of sectors, giving you the opportunity to add concrete workplace achievements to your CV.

Entry requirements

Home/EU students

The University will consider applications from students offering a wide range of qualifications. Students offering alternative qualifications should contact us for further advice. 

It is not possible to offer places to all students who meet this typical offer/minimum requirement.

New GCSE grades

If you’ve taken exams under the new GCSE grading system, please see our conversion table to convert your GCSE grades.

Qualification Typical offer/minimum requirement
A level



Mathematics at grade B / 6 

Access to HE Diploma

The University will not necessarily make conditional offers to all Access candidates but will continue to assess them on an individual basis. 

If we make you an offer, you will need to obtain/pass the overall Access to Higher Education Diploma and may also be required to obtain a proportion of the total level 3 credits and/or credits in particular subjects at merit grade or above

BTEC Level 3 Extended Diploma (formerly BTEC National Diploma)

The University will consider applicants holding BTEC National Diploma and Extended National Diploma Qualifications (QCF; NQF; OCR) on a case-by-case basis. Please contact us for further advice on your individual circumstances.

International students

The University welcomes applications from international students. Our international recruitment team can guide you on entry requirements. See our International Student website for further information about entry requirements for your country.

If you need to increase your level of qualification ready for undergraduate study, we offer a number of International Foundation Programmes.

Meet our staff in your country

For more advise about applying to Kent, you can meet our staff at a range of international events. 

English Language Requirements

Please see our English language entry requirements web page.

Please note that if you are required to meet an English language condition, we offer a number of 'pre-sessional' courses in English for Academic Purposes. You attend these courses before starting your degree programme. 

General entry requirements

Please also see our general entry requirements.


The 2017/18 tuition fees for this programme are:

UK/EU Overseas
Full-time £9250 £13810
Part-time £4625 £6920

UK/EU fee paying students

The Government has announced changes to allow undergraduate tuition fees to rise in line with inflation from 2017/18.

In accordance with changes announced by the UK Government, we are increasing our 2017/18 regulated full-time tuition fees for new and returning UK/EU fee paying undergraduates from £9,000 to £9,250. The equivalent part-time fees for these courses will also rise from £4,500 to £4,625. This was subject to us satisfying the Government's Teaching Excellence Framework and the access regulator's requirements. This fee will ensure the continued provision of high-quality education.

For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* 

The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.

General additional costs

Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.


University funding

Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details. 

Government funding

You may be eligible for government finance to help pay for the costs of studying. See the Government's student finance website.

The Government has confirmed that EU students applying for university places in the 2017 to 2018 academic year will still have access to student funding support for the duration of their course.


General scholarships

Scholarships are available for excellence in academic performance, sport and music and are awarded on merit. For further information on the range of awards available and to make an application see our scholarships website.

The Kent Scholarship for Academic Excellence

At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence. The scholarship will be awarded to any applicant who achieves a minimum of AAA over three A levels, or the equivalent qualifications (including BTEC and IB) as specified on our scholarships pages.

The scholarship is also extended to those who achieve AAB at A level (or specified equivalents) where one of the subjects is either Mathematics or a Modern Foreign Language. Please review the eligibility criteria.