This is an archived page and for reference purposes only
Marketing is a fascinating area to study involving research, strategic planning, brand and consumer analysis and digital communication. If you are open to new ideas, persuasive, imaginative and a good communicator, you will enjoy our Marketing degree.
Overview
Accredited by the Chartered Institute of Marketing, our degree benefits from our strong links with industry and the research expertise of our staff.
Kent Business School is in the top 30 for its academic teaching and student satisfaction. You are taught by specialist lecturers, as well as by leading experts currently in business.
Our degree programme
In your first year, you study accounting, management, financial reports, statistics for business and are given a detailed introduction to marketing in a global context.
In your second and final years, you can choose from a range of modules related to marketing, which cover strategy, research, digital marketing, international marketing, branding and enterprise. Alongside your specialist marketing modules, you can choose modules from a selection that covers all aspects of business management.
Professional accreditation
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide. Kent Business School has joined forces with CIM to give you the opportunity to gain professional qualifications through CIM Graduate Gateway.
Study resources
Resources to support Marketing students include:
- a brand new building which houses Kent Business School and the School of Mathematics, Statistics and Actuarial Science
- a wide range of publications, reference materials and news resources in the library
- the Student Learning Advisory Service, which provides information on all aspects of effective learning and study skills.
Inspiring community
Kent Business School provides a friendly, student-focused environment, which helps you to make the most of your studies.
Alongside your lectures and seminars, you have many opportunities to interact directly with the business community. Special events and schemes within the School include:
- workshops and seminars
- business challenges
- enterprise initiatives including the Business Start-Up Journey programme
- networking events.
You can also get involved with the student-run Kent Business and Kent Enterprise societies, which organise regular events with guest speakers from industry and support budding entrepreneurs with their ventures.
Professional network
Kent Business School has long established links with business schools in China, Hong Kong, France, Germany, Italy, Spain and Finland. We also have excellent links with local, national and international businesses.
Your options
Many Marketing students choose to take a year in industry. You don’t have to make a decision before you enrol at Kent but certain conditions apply: see Marketing with a Year in Industry for details.
And don’t forget – at Kent you can always enhance your degree studies by signing up for one of our Kent Extra activities, such as adding much sought-after analytical skills to your degree via Kent’s Q-Step Centre or learning a language.
Independent rankings
Marketing at Kent was ranked 12th in The Complete University Guide 2017. In the National Student Survey 2016, Marketing at Kent was ranked 13th for overall satisfaction.
Marketing students who graduated from Kent in 2015 were the most successful in the UK at finding work or further study opportunities (DLHE).
Course structure
The course structure provides a sample of the modules available for this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. Most programmes require you to study a combination of compulsory and optional modules. You may also have the option to take 'wild' modules from other programmes offered by the University in order that you may explore other subject areas of interest to you or that may further enhance your employability.
Based on sector research, the following innovative new modules will be offered on this programme from 2016/17:
CB756 - Digital Information Systems: A Management Perspective
CB734 - Introduction to Social Marketing
The following modules are offered to our current students. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation:
Teaching and assessment
We use a variety of teaching methods, including lectures, case-study analysis, group projects and presentations, and computer-based situations. You have approximately 12 hours of class time per week, and regular access to a personal tutor for advice on any matter concerning your studies or your performance on the course.
Assessment is by a mixture of coursework and end-of-module examinations, with the examinations normally counting for up to 70% of the marks for each module.
Programme aims
The programme aims to:
- develop understanding and knowledge of a broad range of organisations, their management and marketing strategies, and the changing international environment in which they operate
- educate to marketing specialist level through a multidisciplinary approach to understanding regional and international markets and customers
- develop the ability to critically apply marketing and management theories in a range of different contexts
- provide an academic preparation for further study/research or a career in marketing and/or management
- meet the requirements for accreditation by the Chartered Institute of Marketing (CIM) on successful completion of the programme
- provide flexibility and a multidisciplinary approach to marketing and management issues through critical insights from the social sciences
- maintain high standards of academic rigour, currency and innovation
- provide a sound academic base from which students may continue to benefit from lifelong learning skills and personal development
- build on the University’s close ties with institutions in Europe and more widely
- support sustainable national and regional economic success.
Learning outcomes
Knowledge and understanding
You gain knowledge and understanding of:
- organisations, their environments and the management of people, operations, finance, marketing and organisational strategy
- markets, customers and brands
- the concepts, processes and institutions in the production of goods and/or services
- the relevant traditional and contemporary approaches (such as new media) to communicating with customers and other stakeholders in a global environment, to fulfil organisational objectives
- a range of marketing and business research methods/techniques (qualitative and quantitative) to make informed decisions and appropriate marketing strategies to meet stakeholder interests
- relevant forms of IT and their application to and effects on markets and marketing in a global environment to fulfil organisational objectives
- contemporary and pervasive issues, which change over time.
Intellectual skills
You gain the ability to:
- search, select, organise, develop and synthesise complex material
- critically evaluate arguments and evidence
- analyse and draw reasoned conclusions to structured and unstructured problems
- plan, work and study independently
- apply core numeracy and IT skills to problems.
Subject-specific skills
You gain the ability to:
- identify, formulate and solve business problems using qualitative and quantitative tools
- create, evaluate and assess options in a range of business situations, applying concepts and knowledge
- conduct research into marketing/management issues for project work, using a variety of sources and methodologies
- identify, find, record, organise and manipulate knowledge relevant to the subject.
Transferable skills
You gain the ability to:
- identify and use information from various sources to assess ideas
- communicate well, orally and in writing, using a range of media
- be an effective self manager of time, planning and delivering outputs e
- work in groups and apply other interpersonal skills
- make good use of numeracy and IT skills.
Careers
Marketing students who graduated from Kent in 2015 were the most successful in the UK at finding work or further study opportunities (DLHE).
Our BSc (Hons) Marketing gives you a solid grounding in core business management concepts, theories and skills, with a particular focus on global business.
To help you appeal to employers, you also learn key transferable skills that are essential for all graduates. These include the ability to:
- think critically
- communicate your ideas and opinions
- manage your time effectively
- work independently or as part of a team
- find imaginative solutions to business challenges.
Kent Business School has also joined forces with the Chartered Institute of Marketing (CIM) to give students the opportunity to gain professional qualifications through the CIM Graduate Gateway.
Graduate destinations
Our Marketing graduates find work in public and private sector management and consultancy both overseas and in the UK. Some find work in management consultancy companies and media agencies, while others start their own businesses. Recent graduates have gone on to take up positions at a wide range of companies and sectors, including:
- Deloittes
- KPMG
- PwC
- Lloyds
- Sainsbury’s
- Tesco
- Transport for London
- Yahoo! UK
- Thames Valley Police
- Heineken.
Help finding a job
Kent Business School has an excellent international reputation and good links with businesses globally. This network is very useful to students when looking for work in industry.
The University also has a friendly Careers and Employability Service, which can you give you advice on how to:
- apply for jobs
- write a good CV
- perform well in interviews.
According to Which? University 2017, the average starting salary for graduates of this degree is £22,000.
What our graduates say
“I work in Qatar as a Marketing and Business Development Manager. It’s been an incredible experience so far.”
Samuel Callow
Business Administration (Marketing)
Professional recognition
Our BSc (Hons) Marketing is accredited by The Chartered Institute of Marketing (CIM).
Entry requirements
Home/EU students
The University will consider applications from students offering a wide range of qualifications, typical requirements are listed below, students offering alternative qualifications should contact the Admissions Office for further advice. It is not possible to offer places to all students who meet this typical offer/minimum requirement.
| Qualification | Typical offer/minimum requirement |
|---|---|
| A level | ABB |
| GCSE | Mathematics grade C |
| Access to HE Diploma | The University of Kent will not necessarily make conditional offers to all access candidates but will continue to assess them on an individual basis. If an offer is made candidates will be required to obtain/pass the overall Access to Higher Education Diploma and may also be required to obtain a proportion of the total level 3 credits and/or credits in particular subjects at merit grade or above. |
| BTEC Level 3 Extended Diploma (formerly BTEC National Diploma) | The university will consider applicants holding BTEC National Diploma and Extended National Diploma Qualifications (QCF; NQF;OCR) on a case by case basis please contact us via the enquiries tab for further advice on your individual circumstances. |
| International Baccalaureate | 34 points overall or 16 at HL including Mathematics 4 at HL or SL |
International students
The University receives applications from over 140 different nationalities and consequently will consider applications from prospective students offering a wide range of international qualifications. Our International Development Office will be happy to advise prospective students on entry requirements. See our International Student website for further information about our country-specific requirements.
Please note that if you need to increase your level of qualification ready for undergraduate study, we offer a number of International Foundation Programmes through Kent International Pathways.
English Language Requirements
Please see our English language entry requirements web page.
Please note that if you are required to meet an English language condition, we offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways.
General entry requirements
Please also see our general entry requirements.
Fees
The 2016/17 annual tuition fees for this programme are:
| UK/EU | Overseas | |
|---|---|---|
| Full-time | ||
| Part-time |
For details of when and how to pay fees and charges, please see our Student Finance Guide.
The Government has announced changes to allow undergraduate tuition fees to rise in line with inflation from 2017/18.
The University of Kent is currently considering whether to increase its regulated full-time tuition fees for all returning Home and EU undergraduates from £9,000 to £9,250 in September 2017. This would be subject to us satisfying the Government's Teaching Excellence Framework and the access regulator's requirements. The equivalent part-time fees for these courses might also rise by 2.8%.
For students continuing on this programme fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* If you are uncertain about your fee status please contact information@kent.ac.uk
Funding
Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. Details of our proposed funding opportunities for 2016 entry can be found on our funding page.
General scholarships
Scholarships are available for excellence in academic performance, sport and music and are awarded on merit. For further information on the range of awards available and to make an application see our scholarships website.
The Kent Scholarship for Academic Excellence
At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence. For 2016 entry, the scholarship will be awarded to any applicant who achieves a minimum of AAA over three A levels, or the equivalent qualifications as specified on our scholarships pages. Please review the eligibility criteria on that page.