German and Management - BA (Hons)

Overview

German and Management enables you to learn the language and culture of Germany and German-speaking countries, while gaining the skills and knowledge essential for managing key areas of business.

German is one of Europe's most important languages for business and culture. Worldwide, it is the second-most widely used language on the internet (W3Techs 2014). It is also frequently used as a second language in Eastern Europe, serving as a means of communication across international boundaries. 

Fluency in the German language, combined with knowledge of political and cultural developments in the German-speaking world, opens up career opportunities in many areas of Europe. Combining German with Management enables you to gain a deeper understanding of European business, which is an ideal option for those considering an international career.

The Management programmes at Kent aim to develop a new kind of business professional for the 21st century, as alive to their social responsibilities to the community as to the needs of their investors, shareholders and employers.

The modules in Management develop your leadership skills in relation to decision making, problem solving, team working, negotiation and employee performance management. You gain the skills and knowledge essential for managing key areas of organisations, including accounting, human resources, quantitative methods, marketing, strategy and operations. You also develop an understanding of the role and interrelationship between strategic management, human resource management and operations management.

You also have the opportunity to take part in a mentoring scheme for secondary school pupils. By helping them to increase their ability to speak, read and write fluently in a foreign language, you will gain valuable work experience for future careers in education or leadership roles in any field.

You are required to spend a year working or studying abroad between your second and final year of study. In previous years, students have studied at our partner institutions in a country appropriate to their programme of study. You’ll develop your language skills, grow in self-confidence, gain a new academic perspective, and enhance your employability.

This programme gives you the benefits of cultural understanding of a humanities degree, language skills, and business knowledge for the world of work, equipping you for an international career.

Entry requirements

Home/EU students

The University will consider applications from students offering a wide range of qualifications. Typical requirements are listed below. Students offering alternative qualifications should contact us for further advice. 

Please note that meeting this typical offer/minimum requirement does not guarantee an offer being made.Please also see our general entry requirements.

New GCSE grades

If you’ve taken exams under the new GCSE grading system, please see our conversion table to convert your GCSE grades.

  • Certificate

    A level

    BBB

  • Certificate

    GCSE

    C in Mathematics and grade B or 6 in a second language

  • Certificate

    Access to HE Diploma

    The University will not necessarily make conditional offers to all Access candidates but will continue to assess them on an individual basis. 

    If we make you an offer, you will need to obtain/pass the overall Access to Higher Education Diploma and may also be required to obtain a proportion of the total level 3 credits and/or credits in particular subjects at merit grade or above.

  • Certificate

    BTEC Level 3 Extended Diploma (formerly BTEC National Diploma)

    The University will consider applicants holding BTEC National Diploma and Extended National Diploma Qualifications (QCF; NQF; OCR) on a case-by-case basis. Please contact us for further advice on your individual circumstances. A typical offer would be to achieve DDM.

  • Certificate

    International Baccalaureate

    34 points overall or 15 at HL, including IB Mathematics 4 at HL or SL and 4 at HL or 5 at SL in a second language

International students

The University welcomes applications from international students. Our international recruitment team can guide you on entry requirements. See our International Student website for further information about entry requirements for your country. 

However, please note that international fee-paying students cannot undertake a part-time programme due to visa restrictions.

If you need to increase your level of qualification ready for undergraduate study, we offer a number of International Foundation Programmes.

Meet our staff in your country

For more advice about applying to Kent, you can meet our staff at a range of international events.

English Language Requirements

Please see our English language entry requirements web page.

Please note that if you are required to meet an English language condition, we offer a number of 'pre-sessional' courses in English for Academic Purposes. You attend these courses before starting your degree programme. 

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Course structure

Duration: 4 years full-time

Modules

The following modules are indicative of those offered on this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.  

On most programmes, you study a combination of compulsory and optional modules. You may also be able to take ‘elective’ modules from other programmes so you can customise your programme and explore other subjects that interest you.

Stage 1

Compulsory modules currently include

The module introduces students to theories of management beginning with classical management perspectives through to contemporary management concepts. It will illustrate the continuities and transformations in management thinking throughout the 20th and 21st century. The main topics of study include: Scientific Management; Human Relations Approach; Bureaucracy and Post-Bureaucracy; The Contingency Approach; Culture Management; Leadership; Aesthetic Labour; Extreme Management.

Find out more about CB312

The module will cover various aspects of the changing international business environment, and their impact upon business operations and strategy. It will give students an appreciation of the business difficulties faced; the variety of factors influencing the choices and compromises that have to be made in international businesses, and the implications of those for the future viability and effectiveness of the organisations concerned.

An indicative list of topics is given below:

1. Globalisation

2. External environment in a cross-border context

3. Introduction to international trade

4. Introduction to international investment

5. Global finance

6. Technology,Innovation and sustainability

7. Introduction to international entrepreneurship

8. Social responsibility and ecological environment

9. Challenges, risks and change

10. variety of geopolitical country contexts

Find out more about CB343

An indicative set of topics to be covered within the module are outlined below.

• Basic Spreadsheet Functionalities: Introduction to common spreadsheet features: workbooks, worksheets, menus, cells, rows, columns, data types, relative and absolute cell addressing, copying, basic formulae, naming cells, formatting, charts and graphs, printing.

• Data Management Facilities: sorting, filtering, data forms, pivot tables.

• What-If Analysis: scenario manager, goal seek, data tables.

• Basic Financial Analysis: Introduction to basic financial analysis and how to carry this out using spreadsheets: compound interest, discounting, NPV, IRR, loans and mortgages.

• Advanced Spreadsheet Functionalities: automating tasks and solving simple optimisation business problems.

Find out more about CB364

The module will begin with an introduction to the link between business and accounting in order to show the value to the students of their having some knowledge of accounting. The module is designed to teach students how to prepare, read and interpret financial information with a view to their being future business managers rather than accountants.

The module will continue with a brief demonstration of double-entry bookkeeping. Students will not be examined on this, it is merely to put bookkeeping and accounting in context. Following on from this, students will be shown how to prepare financial statements from a trial balance and make adjustments to the figures given by acting on information given in a short scenario.

The regulatory framework of financial reporting will be considered as will the annual reports and accounts of a variety of organisations. The module will finish will an analysis of financial statements with students shown how to interpret data and make sensible recommendations

Find out more about CB369

Optional modules may include

This is an intensive module for absolute beginners, Post-GCSE students and students who have not yet mastered level A2 of the Common European Framework of Reference for Languages (CEFR). On successfully completing the module students will have mastered level A2. The emphasis in this course is on acquiring a sound knowledge of the structure of the language as well as basic vocabulary and cultural insights while developing the speaking, listening, reading and writing skills.

Find out more about GE329

This module is for Post-A-level students and students who have mastered level A2 but not yet B1 of the Common European Framework of Reference for Languages (CEFR). On successfully completing the module students will have mastered level B1. The emphasis in this course is on furthering knowledge of the structure of the language as well as vocabulary and cultural insights while further developing the speaking, listening, reading and writing skills.

Find out more about GE301

This introduction to the modern period in German literature covers a variety of representative authors and works including lyric poetry, drama, the novella and short story. Texts are selected for their relevance, not only to the development of varieties of German writing, but also to the social and political development of the German-speaking territories during these seminal years. Literary movements discussed include the Sturm und Drang, Romanticism, Naturalism, Expressionism and political engagement in the interwar period. Political and social currents include the repression of free speech during the Vormärz, German Nationalism in the late nineteenth century, the Unification of Germany, the First World War and the rise of National Socialism.

Find out more about GE311

German cultural production since 1945 had been largely dominated by ideologies and politics, by the forced forty-year division into two republics in opposite camps in the Cold War, and by the legacy of National Socialism, which factors all contributed to the eruption of student unrest in the 1960s. The material studied on the module covers the problems of returning soldiers in 1945 and the hardships endured by the civilian population; the trauma of the Holocaust; the pioneering idealism in the foundational phase in the German Democratic Republic and a satirical take on that; the pain caused to ordinary individuals by the erection of the Berlin Wall; the significance of the Vietnam War to the Left in the 1960s and the turn to violence in the pursuit of political goals in the following decade; and the study of these materials will allow students to attain a well-grounded cultural and historical understanding of the period from 1945 to the present.

Find out more about GE312

This module is designed to introduce students to German-language literature and its development from the 1760s to 1933). All texts will be taught in English translation, and throughout the module students will be encouraged to consider the implications of literary translation and of studying translated texts. A variety of genres will be covered, including poetry, drama and narrative prose. Works will be analysed not only within their literary-historical but also their social and political context.

Find out more about GE326

The fall of the Iron Curtain in 1989 led to fundamental cultural and political re-alignments in German-speaking countries, unleashing a wave of cultural comment and creative activity. The 1990s and early twenty-first century saw a revitalisation of the film scene in both Germany and Austria, evident not only in highly acclaimed niche productions but also in a series of international box-office hits. This module will explore the themes and styles of 'post-Wende' German-language cinema, focusing on representations of the past and the phenomenon of ‘Ostalgie’; multiculturalism and migration; the transformation of Berlin post-1989; and the documentary turn in German and Austrian film since 2000.

Find out more about GE328

You have the opportunity to select elective modules in this stage.

Stage 2

Compulsory modules currently include

Students will be expected to develop the ability to use appropriate techniques of analysis and enquiry within Operations Management and to learn how to evaluate alternatives and make recommendations. Topics are likely to include:

• Strategic role of operations and operations strategy

• Design of processes and the implications for layout and flow

• Design and management of supply networks in national and international contexts

• Resource planning and management

• Lean systems

• Quality planning and managing improvement

Find out more about CB786

The module provides a broad, basic understanding of strategy and strategic management, on which further strategic analysis and exploration of strategic issues can be built. It introduces students to the key vocabulary, concepts and frameworks of strategic management and establishes criteria for assessing whether or not a strategy can be successful. It introduces students to frameworks for analysing the external and internal environments and to different theories of how these relate and of their impact on strategy formulation and implementation.

Students will learn how to identify strategic issues, develop strategic options to address them and decide which option(s) to recommend. Through theoretical readings and case studies, students will develop an appreciation of strategy in different contexts and from different perspectives and of the complexity of strategic decision-making. Students will enhance their ability to read business articles from a strategic perspective and to present strategic arguments in a structured manner

Find out more about CB676

Optional modules may include

This module is an intermediate level module. Its aims are to strengthen and widen the linguistic knowledge provided in GRMN3010 (German Lower Intermediate B1), to consolidate students' vocabulary and improve their knowledge of written and spoken German through immersion in a variety of texts, and to practise translation skills both from and into German.

Find out more about GE507

This module is the natural follow-on for those who have, in the previous academic year, successfully taken an intensive beginners German course such as GRMN3290 (German Beginners A1-A2 (Intensive)), and who have covered the basics of grammar, acquired a stock of high frequency vocabulary and reached a degree of proficiency beyond GCSE and approaching A-level (A2 waystage in terms of the Common European Framework of Reference).

This module is designed to allow students, upon completion, to demonstrate a level of ability up to B2 threshold, turning students into independent users of German in both oral and written contexts. The course is thus also designed to prepare students for their year abroad and independent life in Germany as a foreign country. This module is an intensive course, which develops the student's active and passive aural and written skills.

Find out more about GE516

This module provides a unique perspective on German cultural history alongside key developments in technology and media. It draws on cutting-edge research in German studies as well as history, philosophy and media theory. Topics span from the 1400s to the present day and include: 1) How the invention of the printing press enabled the Protestant Reformation; 2) How German literature was born from the culture of letter writing in the Eighteenth Century; 3) The pivotal role of newspapers for a German national conscience in the 1900s; 4) How the radio paved the way for Nazi dictatorship; 5) The effects of television in overcoming German post-war division; 6) Social Media's impact on the emergence of right-wing populism.

Students will engage with a range of historical documents, literary texts, audio as well as visual media, and analyse their impact on German culture and politics. There will be the opportunity for students to present their work in both traditional and innovative forms of assessment (short videos, podcasts and blogs). Besides a deep analytical engagement with the culturally transformative effects of technology and media, students will gain practical skills in the expression and presentation of their ideas, using a variety of conventional as well as digital means.

Find out more about GE553

This module will explore the development of German-language poetry in the 20th century. The methodology will comprise three main strands: the thematic, the stylistic and the politico-historical. Individual poets will be read in terms of what they write, how they write and why they write (i.e. the context of historical and political events). The module will introduce students to a range of poetic styles and movements: starting with the fin-de-siècle and Impressionist poetry, the module will move through Expressionism, war poetry, anti-war poetry, holocaust poetry, political poetry of East and West Germany, the poetry of exile and return and contemporary post-Wende poetry, to name but a few of the periods covered.

Find out more about GE571

What is sustainability? It has been defined in many ways, but the most frequently quoted definition is from 'Our Common Future', also known as the Brundtland Report (1987) which refers to 'development that meets the needs of the present without compromising the ability of future generations to meet their own needs.' While the concept of sustainability has its roots in the natural sciences, it is becoming evident that theories and practices of sustainability are of relevance in social and cultural studies as much as biophysical relationships.

The module begins with an examination of the wide-ranging definitions of sustainability and of the contribution to the discourse from Humanities subjects. We proceed to analyse a range of case studies representing the four disciplines of Modern Languages in SECL at Kent: French, German, Italian and Hispanic Studies. The case studies highlight cultural practices ranging across time periods and geographies in which sustainable processes are key. They may include the cultural history of sustainability or 'Nachhaltigkeit' in the German context; the Cinema Ritrovato festival in Bologna, Italy; the debate in psychoanalysis on the themes of exploitation/sustainability and competition/cooperation in relation to ecological practices and the environment; the works of Martinique author Patrick Chamoiseau and the challenges to French/Eurocentric concepts of sustainability; and the culture and practice of urban organic farming – organopónicos – that arose out of the economic crisis in Cuba in the 1990s and which have circular economics, cultural development and educational practices at their core.

The module concludes with a consideration of how the case studies illustrate theories and practices of sustainability, and how in turn they may be considered catalysts for further engagement in questions of sustainability

Find out more about SCL505

This module examines a selection of essential texts drawn from the period from 1775 to the first years of the nineteenth century, in which German literature achieved European stature. It looks at innovation and newly emerging confidence in the treatment of the major literary forms (prose fiction, drama, and lyric poetry). But it also studies the currents of violence, passion and madness which these forms were used to convey in an era defined by the iconoclasm of the Sturm und Drang movement and by revolutionary upheaval in France. We will look at the original angry young men of German literature (Werther, Die Räuber), dramas of love and betrayal (Faust), as well as prose fiction which retains its power to shock and puzzle even today (Kleist). The texts studied treat desire, problematic relationships of power and gender, and the crisis of individuals caught up in the painful birth of European modernity.

Find out more about GE584

This module explores one of the major contributions of Germanic culture to modernism. Straddling the period immediately before, during, and after the First World War, Expressionism emerged as a reaction against the mechanising forces of modern industrial society, seeking nothing less than a 'renewal of mankind'. With compelling intensity, the Expressionists developed an immediately recognisable style that found an audience across Europe. This module looks at works from a range of genres: from poetry to drama, from prose (both fiction and manifestos) to painting, Expressionism was a key strand of international modernism across the Arts, embracing figures as diverse as Georg Kaiser, Kurt Pinthus, Else Lasker-Schüler, Franz Kafka, and Oskar Kokoschka. A century later, it remains one of the most important – and most idiosyncratically Germanic – of all modern artistic movements.

Find out more about GE591

Project Management aims to provide an understanding of the key concepts and practices within the context of the organisational setting and the wider business and technological environment.

This module aims to develop a critical understanding of project management to enable students to recognise the importance of the discipline in a variety of organisational and functional contexts. Students should develop a critical understanding of the concepts employed in project management at strategic, systems and operational levels, and an appreciation of the knowledge and skills required for successful project management in organisations.

Included topics of the module are:

• Project life cycles and alternative development paths;

• Feasibility studies;

• Time management;

• Project planning and control techniques, including Gantt charts, CPM;

• Resource planning;

• Quality Control;

• Project communication;

Find out more about CB750

This module will introduce students to the key concepts of managing people involving and examination of organisational, management and human resource management theory and practice. This will be achieved through relating relevant theory to practical people and organisational management issues.

The key topics of the module are:

• The nature of human resource management

• Motivation in the workplace

• Work organisation, job design and flexible working

• Groups and team working

• Diversity in the workplace

• Recruitment & selection

• Learning and development

• Employee Involvement and participation

• Employee performance and reward

• Ethical HRM

Find out more about CB5011

You have the opportunity to select elective modules in this stage.

Year abroad

Going abroad as part of your degree is an amazing experience and a chance to develop personally, academically and professionally.  You experience a different culture, gain a new academic perspective, establish international contacts and enhance your employability. 

All European Langauge students (French, German, Hispanic Studies and Italian) are required to spend a Year Abroad between Stages 2 and 3 in a country where the European language is spoken. You are expected to adhere to any academic progression requirements in Stage 2 to proceed to the Year Abroad. If the requirement is not met, you may have to postpone your Year Abroad.

The Year Abroad is assessed on a pass/fail basis and will not count towards your final degree classification. You spend the year working as an English language assistant or in approved employment, or studying at one of our partner universities. For a full list of our partner universities, please visit Go Abroad.

Compulsory modules currently include

Students either study at a relevant foreign university or work abroad (either as British Council language teaching assistants or in some other approved capacity).

Find out more about LA514

Stage 3

Compulsory modules currently include

The module develops advanced proficiency in writing, speaking and comprehending German. It concentrates on translation into German and English and the development of analytical skills in the production of written and spoken German. Translation exercises confront students with a variety of advanced texts in different styles and registers, and encourage accuracy and critical reflection as well as acquisition and consolidation of grammatical structures. The language skills component combines discursive writing on advanced topics with the development of proper oral competence through discussion. Conversation classes with a native speaker develop presentational ability, and enable students to speak fluently and idiomatically at the advanced level.

Find out more about GE503

Optional modules may include

This module is intended to introduce undergraduate students to independent research and provide the opportunity for sustained, detailed study of a topic of their choosing. The topic chosen must relate to a specific aspect of German culture or language. Originality and feasibility are important aspects of writing dissertations and topics must be scrutinised and approved in advance by the module convenor or dissertation supervisor. Students can expect guidance from the module convenor and an academic supervisor throughout the process, including one-to-one tutorials.

Find out more about GE506

This module will explore the development of German-language poetry in the 20th century. The methodology will comprise three main strands: the thematic, the stylistic and the politico-historical. Individual poets will be read in terms of what they write, how they write and why they write (ie. the context of historical and political events). The module will introduce students to a range of poetic styles and movements: starting with the fin-de-siècle and Impressionist poetry, the module will move through Expressionism, war poetry, anti-war poetry, holocaust poetry, political poetry of East and West Germany, the poetry of exile and return and contemporary post-Wende poetry, to name but a few of the periods covered.

Find out more about GE572

This module explores one of the major contributions of Germanic culture to modernism. Straddling the period immediately before, during, and after the First World War, Expressionism emerged as a reaction against the mechanising forces of modern industrial society, seeking nothing less than a 'renewal of mankind'. With compelling intensity, the Expressionists developed an immediately recognisable style that found an audience across Europe. This module looks at works from a range of genres: from poetry to drama, from prose (both fiction and manifestos) to painting, Expressionism was a key strand of international modernism across the Arts, embracing figures as diverse as Georg Kaiser, Kurt Pinthus, Else Lasker-Schüler, Franz Kafka, and Oskar Kokoschka. A century later, it remains one of the most important – and most idiosyncratically Germanic – of all modern artistic movements.

Find out more about GE592

This module introduces students to the forms and varieties of modern written German through engagement with a wide variety of print and digital media. It explores the similarities and differences between different dimensions of German as it is used today, for example in the media, in teaching and in business. Students taking this module will examine the rhetorical patterns underlying all of these forms of communication, and will thereby improve their own language skills. Emphasis is placed on using a variety of resources (news media, websites, blogs) to build up a thorough awareness of the modern German language in context, and on encouraging students to work together in using up-to-date resources in producing German texts. In particular, the module aims to prepare students for their graduate life and for the uses of written German that will be expected of them on work placements, in their graduate jobs and in the German public sphere.

Find out more about GE594

This module examines a selection of essential texts drawn from the period from 1775 to the first years of the nineteenth century, in which German literature achieved European stature. It looks at innovation and newly emerging confidence in the treatment of the major literary forms (prose fiction, drama, and lyric poetry). But it also studies the currents of violence, passion and madness which these forms were used to convey in an era defined by the iconoclasm of the Sturm und Drang movement and by revolutionary upheaval in France. We will look at the original angry young men of German literature (Werther, Die Räuber), dramas of love and betrayal (Faust), as well as prose fiction which retains its power to shock and puzzle even today (Kleist). The texts studied treat desire, problematic relationships of power and gender, and the crisis of individuals caught up in the painful birth of European modernity.

Find out more about GE585

What is sustainability? It has been defined in many ways, but the most frequently quoted definition is from 'Our Common Future', also known as the Brundtland Report (1987) which refers to 'development that meets the needs of the present without compromising the ability of future generations to meet their own needs.' While the concept of sustainability has its roots in the natural sciences, it is becoming evident that theories and practices of sustainability are of relevance in social and cultural studies as much as biophysical relationships.

The module begins with an examination of the wide-ranging definitions of sustainability and of the contribution to the discourse from Humanities subjects. We proceed to analyse a range of case studies representing the four disciplines of Modern Languages in SECL at Kent: French, German, Italian and Hispanic Studies. The case studies highlight cultural practices ranging across time periods and geographies in which sustainable processes are key. They may include the cultural history of sustainability or 'Nachhaltigkeit' in the German context; the Cinema Ritrovato festival in Bologna, Italy; the debate in psychoanalysis on the themes of exploitation/sustainability and competition/cooperation in relation to ecological practices and the environment; the works of Martinique author Patrick Chamoiseau and the challenges to French/Eurocentric concepts of sustainability; and the culture and practice of urban organic farming – organopónicos – that arose out of the economic crisis in Cuba in the 1990s and which have circular economics, cultural development and educational practices at their core.

The module concludes with a consideration of how the case studies illustrate theories and practices of sustainability, and how in turn they may be considered catalysts for further engagement in questions of sustainability

Find out more about SCL505

This module is aimed at those students who would like to follow a career as Primary or Secondary School teachers, but is also suitable to those who would like to consider a career in HE language teaching by providing them with the opportunity to develop their knowledge and understanding of Languages in the primary and secondary school context as well as in HE.

Find out more about SCL502

This module will introduce students to the key concepts of managing people involving and examination of organisational, management and human resource management theory and practice. This will be achieved through relating relevant theory to practical people and organisational management issues.

The key topics of the module are:

• The nature of human resource management

• Motivation in the workplace

• Work organisation, job design and flexible working

• Groups and team working

• Diversity in the workplace

• Recruitment & selection

• Learning and development

• Employee Involvement and participation

• Employee performance and reward

• Ethical HRM

Find out more about CB5011

Students will be expected to develop the ability to use appropriate techniques of analysis and enquiry within Operations and Service Management and to learn how to evaluate the alternatives and make recommendations. Topics include:

• The nature of services and service strategy

• Service development and technology

• Service quality and the service encounter

• Project/Event management and control

• Managing capacity and demand in services

• Managing inventories

Find out more about CB520

This module will introduce students to the key concepts, theories and issues involved in international marketing. In doing so it will enable students to understand how to identify and evaluate opportunities in international markets and assess the different market entry modes available to companies. In addition students will consider the need to adapt marketing mix elements for different international markets.

The main topics of study are as follows:

• Introduction to international marketing: Definitions, theories, approaches and motives.

• International Marketing Research

• Assessing international markets: The political and economic environment

• Assessing international markets: The Sociocultural environment

• Theories and frameworks for International market evaluation and selection

• Market entry modes: export, intermediate and hierarchical

• International marketing plans and strategy: Segmentation, targeting and positioning

• Designing the global marketing mix: Product, pricing, communication and distribution decisions

Find out more about CB544

This module aims to provide students with understanding and experience of the theory and practice of marketing research. During the module students design and implement a marketing research plan, design a questionnaire, collect and analyse data, prepare an oral presentation and write a marketing research report.

The main topics of study are as follows:

• Introduction to marketing research: Defining and designing marketing research projects

• Understanding data: Secondary data and databases

• Primary data collection techniques.

• Questionnaire design

• Measurement and measurement scales and error.

• Sampling and sample design and error

• Entering and coding data with SPSS

• Data analysis techniques

• Communicating the results of marketing research.

Find out more about CB545

The module will provide students with the tools of marketing communications. Specifically students taking this module will be able to evaluate strengths and weakness of marketing communications channels. Over the course of a term the module will provide students with an understanding of the principles, methods and strategies of marketing communications. The main tools of marketing communications will be discussed as well as their suitability and effectiveness:

Topics may cover:

• The communications process

• Advertising

• Strategy and media planning

• Image, brand management and packaging

• Direct marketing

• Digital and interactive media

• Sales promotion, merchandising and point of sale

• Public relations and corporate identity

• Exhibitions, trade shows, product placement and sponsorship

• Personal selling

Find out more about CB546

This module aims to develop a critical understanding of the role of digital marketing in modern organisations. The module considers what digital marketing strategy means looking at a range of examples across business sectors. Core areas are looked at including the technologies which make digital marketing possible, the relationship between digital marketing strategies and the wider organisation, the key issues in the development and implementation of digital marketing strategies and the threats, security and other, posed by digital marketing.

Some topics are:

Enabling technologies for e-commerce: The Digital Marketing Environment, Digital Marketing Strategy; The Internet and the World Wide Web; Mobile platforms; Dot com and multi-channel; Social Media and Web 2.0; Database and data warehouses; Web site design and management; Marketplaces; B2B Digital Marketing; Business Models and Innovation.

Find out more about CB587

The module aims to develop critical appreciation of the management activities and leadership skills required in dynamic organisations operating in both national and international contexts. Current theory and research on the role which appropriate leadership behaviours can play in improving managerial and organisational effectiveness is explored. In addition a core feature of the module is student engagement in a range of individual and group development activities and their subsequent self-reflection on their progress and ongoing development needs. In doing so the module aims to develop self-awareness and emotional intelligence in the practice of management, as well as promoting the importance of personal strategies relating to career management, and individual leadership behaviour.

Areas to be covered will include:

• Review of Management Activities and Roles: Planning and decision making, organising and resourcing, controlling and accountability including performance management responsibilities.

• Leadership v Management: Consideration of the differences in these roles within organisations.

• Development of Leadership Theories: From transactional to ethical, authentic and transformational leadership approaches and models of 'leaderful' practice.

• Strategic leadership: Business values, organisational culture(s) and business ethics.

• Leadership in Different Cultures: International perspectives on leadership behaviour and effectiveness; communicating across cultures.

• Managing Self: Self-concept; impression management, networking; organisational power and politics; career development strategies.

• Managing & Influencing Others: Emotional intelligence, assertiveness, ethical power and influence strategies, delegation, empowerment and trust.

• Managing & Leading Teams: Creating high performance teams; team roles; stages of group formation/team life cycle; team building.

Find out more about CB6003

This module provides a critical introduction to the main theories and debates in International Business and uses these theoretical lenses to explain core phenomena in international business.

• Explaining international economic transactions (trade theories, national competitiveness)

• Explaining the existence of MNEs (internalisation theory, eclectic theory, monopolistic advantages)

• Explaining the coevolution of environment and MNEs (institutional theory, resource dependence theory, evolutionary theory, investment development path, product life cycle theory)

• Explaining the growth and decline of MNEs (stages model, market entry/expansion modes)

Find out more about CB6005

Employee performance, retention, recruitment/selection, development, engagement

The module will focus on practical applications of analytical methods in the context of HR processes. Participants will acquire an understanding of quantitative methods important for prediction and evaluation. Statistical techniques will be applied to analyse a range of employee characteristics and HR processes in view of their optimisation and contribution to employee well-being and firm performance.

Indicative topics of study are:

• Introduction to People Analytics

• HR Systems, Data Databases and their usage

• Statistical methods for prediction and evaluation

• Analytics for diversity management

• Analytics for employee attitudes and perceptions

• Analytics for managing employee turnover and performance

• Analytics for managing recruitment and selection

• Analytics for training, learning and development

• Critical People Analytics – data privacy, transparency, security and ethics

Find out more about CB6007

The module looks at how digital marketing applications can be used by modern organisations. The module considers the fundamental technologies that support digital marketing along with the regulatory and societal challenges that must be taken into account, for example, privacy and data protection. The methods available to attract customers through digital marketing are covered making a distinction between paid methods, such as sponsored search, and non-paid methods, such as an organisation's own social media assets. Issues around loyalty are considered especially in the context of falling search costs which enable customers to switch providers.

The unique nature of digital products, for example music downloads or video streaming, are outlined with the marketing challenges and opportunities this presents. The module stresses the importance of implementation, using applied examples, and the uncertainty involved.

Indicative topics are: The digital marketing environment; Enabling technologies for digital marketing; Website design, implementation and analysis; Social media; Social commerce; Customers in the Internet age: knowing, reaching & retaining the customer; Network effects and versioning; Loyalty, Customer Relationship Management and Data Mining; E-Marketing campaigns; Brands in the Internet age; Data protection, privacy and legal issues; Digital marketing and globalisation

Find out more about CB602

This module is designed to provide students across the university with access to knowledge, skill development and training in the field of entrepreneurship with a special emphasis on developing a business plan in order to exploit identified opportunities. Hence, the module will be of value for students who aspire to establishing their own business and/or introducing innovation through new product, service, process, project or business development in an established organisation. The module complements students' final year projects in Computing, Law, Biosciences, Electronics, Multimedia, and Drama etc.

Find out more about CB612

This module facilitates the development of an entrepreneurial mind-set, and equips students with necessary cutting-edge knowledge and skills vital for generating value in a knowledge based economy. The curriculum will include the following areas of study:

• Broader application of entrepreneurship

• Co-creation as a new form of generating value in an innovation ecosystem.

• Managing innovation entrepreneurially

• Entrepreneurial opportunity

• Entrepreneurial Motivation

• Entrepreneurial Marketing

• Entrepreneurial Finance – Finance fuels entrepreneurship.

Find out more about CB613

This module presents an overview of what workforce diversity is and its relevance and usefulness in improving our understanding and management of people (including ourselves) at work. The demographics of the population and the workplace are changing drastically because of a number of factors, such as an increasing number of ethnic minorities and women in the workforce and in management. Accordingly, there is a need to effectively understand and manage workforce diversity not only to increase organisational business outcomes but also to create an inclusive workplace in a socially responsible manner.

The module will examine issues confronting managers of a diverse workforce. In particular issues such as ethnicity, race, language, ageing, disability, gender, and intersectional identities will be discussed. Two key approaches towards managing diversity will be explained, i.e. the social equity case of managing diversity, and the business benefits case of managing diversity. The module will explore a range of diversity related concepts and topics, such as social identity, stereotyping, discrimination, intergroup conflict, structural integration, and organisational change.

Indicative topics are:

• Origins of diversity and equal opportunity in the workplace context;

• Social and psychological perspectives on workplace diversity;

• The UK and European diversity contexts;

• Business benefits case and social equity case of managing diversity;

• The legal framework for diversity;

• Organisational approaches to diversity;

• Contemporary issues central to the experiences of diverse individuals in the UK and in organisations across a range of diversity dimensions;

• Diversity management in an international context

Find out more about CB658

This module presents an overview of what work psychology is and its relevance and usefulness in improving our understanding and management of people (including ourselves) at work. Many work places operate sophisticated and expensive systems for assessing the costs and benefits of various workplace elements but often do not extend this to the management of employees. This module aims to demonstrate the benefits of having a comprehensive understanding of the role psychology can play in the management of people in contemporary organizations. Indicative content includes:

• Work psychology

• Individual differences and psychometrics

• Best practice personnel selection

• Stress and well-being

• Motivation

• Stereotypes and group behaviour

• Leadership and diversity

• The dark side of personality

• Political behaviour in the workplace

• The psychology of entrepreneurs

• Using work psychology to enhance employability

Find out more about CB751

International and Comparative Human Resource Management aims to provide an analysis of the HRM systems in seven countries: USA, Germany, Sweden, France, Italy, China and India. Students will be introduced to the main concepts and theories through readings and discussions of the main authors in the field.

Within a broad historical context, an international comparative approach will be adopted to consider the development of the relationship between national governments, employers and trade unions. This will include an investigation of the development and decline of employment relations systems and the emergence of human resource management.

Find out more about CB753

This module will allow students to work on a substantive piece of research which will allow them to frame and prioritise real business problems using well known fields and frameworks within academic business and management disciplines.

• Developing important research questions in the area of business and management

• Literature search and review

• Understanding different research designs used in business and management research projects

• Collection, use and analysis of secondary and primary data

• Developing Analytical and Critical Thinking in using theory and data to frame and address business and management problems

• Preparing and structuring the Business/Consultancy Project

• Referencing, Citations and Developing writing skills

• Communication and Presentation skills

Find out more about CB755

The aim of this module is to provide students with in-depth knowledge about the accounting and control systems businesses use for making managerial decisions. In particular, the module focuses on profit planning decisions and it gives students a thoughtful understanding of the functioning and range of financial controls managers use for making profit planning decisions, related to both the business as a whole and its segments. Students are expected to conduct a management project: they will prepare a business plan that takes into account strategic, marketing and financial aspects. The module also enables students to know how to use accounting and control tools to assess business performance, provide feedback and give recommendations for improvements aimed to create more socially responsible and sustainable businesses. As such, this module is core to the degree program, because it gives an introduction to three key areas: managerial decision making, performance management and organisational financial management.

Find out more about CB677

This module will explore more advanced management and organizational theory to facilitate students’ examination of contemporary management challenges. As well as considering these challenges from a mainstream managerial perspective, the module will also draw on the perspective of critical management studies as a means of providing an alternative viewpoint on contemporary management issues. Indicative topic areas may include:

Globalization and anti-globalization

The character of ownership – foreign versus national ownership

Social and environmental sustainability

Corporate social responsibility and corporate criminality

Corporate governance

Organizational misbehaviour and resistance

Organizational identity and identity work

Masculinisation and Feminisation of Management

New forms of work such as emotional labour and aesthetic labour

New organizational forms

Find out more about CB678

This module will extend students' knowledge and understanding of strategic management and strategic issues. It will introduce a range of contemporary issues associated with the formulation and implementation of corporate and business strategies with an emphasis on identifying and implementing strategic change within the organisation, building dynamic capabilities and developing coherent strategies. Issues might include strategies for a recession, global strategies, knowledge-based strategies, firms and industries, strategies where profit is of secondary (or no) importance. The module will also extend students’ theoretical knowledge by presenting contemporary debates and issues in strategic thinking. The module will use a project in which students identify and suggest possible strategic solutions to a strategic issue in a real organisation to develop students’ ability to link theory and practice in real-life situations.

Find out more about CB679

This module will introduce students to the key concepts of managing people, involving an examination of organisational, human resource management and industrial relations theory. This will be achieved through relating relevant theory to practical people and organisational management issues.

Topics of study are:

The theory of strategic HRM; Strategic HRM and Business Strategy;

Strategic HRM and Organisational Performance;

Strategic employee involvement and participation;

HRM in the public sector;

HRM in Small and Medium Enterprises;

HRM in the voluntary sector;

Strategic HRM in the international context.

Find out more about CB684

Making decisions is one of the most important things any manager or business must do. Making smart decisions, however, can be extremely difficult due the complexity and uncertainty involved. Decision Analysis (DA) provides a structured and coherent approach to decision making. It involves a wide range of quantitative and graphical methods for identifying, representing, and assessing alternatives in order to determine a best course of action. DA is regularly employed by many leading companies in the pharmaceutical, oil and gas, utilities, automotive, and financial services sectors. In this module, you learn about the basic concepts of DA and how to apply it in a variety of practical business planning situations.

Find out more about CB688

This module offers a comprehensive introduction to the area of cross-cultural management research. Based on a critical analysis of the assumptions underlying various approaches to studying national cultures, frameworks are applied to understand cross-cultural issues managers in international organisations may face. Indicative topics are:

• Management and culture

• Different approaches to cross-cultural management

• Cultural-frameworks and its application

• Roles of the global manager

• Global management challenges

Find out more about CB746

This module offers a critical analysis of how multinationals select their target markets and modes of entry and how they manage their various functions in an international context, balancing the needs for global integration and local responsiveness respectively.

• Managing the internationalisation process

• Country selection

• Choosing and designing entry modes

• Managing collaborative arrangements

• International marketing

• International human resource management

• International supply chain management

• International finance

• Research and development in an international perspective

• Managing multinationals using electronic commerce

• Managing multinationals responsively

Find out more about CB749

The aim of this module is to provide students with (1) a systematic understanding of how information technology is driving business innovation, (2) the methods and approaches used by managers to exploit new digital opportunities, and (3) an appreciation of the knowledge and skills needed to manage the business innovation. By the end of this module, students will be equipped with the necessary knowledge and tools to deal with current business issues including digital transformation and emerging business models via technological innovations.

Find out more about CB788

The aim of this hands-on and highly practical module is to introduce students to the power of data intelligence in transforming the way businesses operate. Students will learn how to develop a successful big data strategy and deliver organisational performance improvements through the use of data analytics.

Indicative topics covered in the module include: business intelligence principles, data visualisation and dashboards, data warehouse and integration, artificial intelligence in business applications, big data, social network analysis, text mining, and participatory approaches for problem structuring.

Students will be exposed to a variety of case studies which demonstrate how pervasive data intelligence and analytics have become in every industry and sector, including examples from supply chain management, transport, marketing, finance, healthcare, and human resources. By the end of the module, students will have an understanding of how specific companies use big data and a grasp of the actionable steps and resources required to utilise data effectively.

Find out more about CB798

You have the opportunity to select elective modules in this stage.

Fees

The 2020/21 annual tuition fees for this programme are:

  • Home/EU full-time £9250
  • International full-time £16200

For details of when and how to pay fees and charges, please see our Student Finance Guide.

Full-time tuition fees for Home and EU undergraduates are £9,250.

For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* 

Your fee status

The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.

Fees for Year in Industry

Full-time tuition fees for Home and EU undergraduates are £1,385.

Fees for Year Abroad

Full-time tuition fees for Home and EU undergraduates are £1,385.

Students studying abroad for less than one academic year will pay full fees according to their fee status. 

Additional costs

General additional costs

Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.

Funding

University funding

Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details. 

Government funding

You may be eligible for government finance to help pay for the costs of studying. See the Government's student finance website.

Scholarships

General scholarships

Scholarships are available for excellence in academic performance, sport and music and are awarded on merit. For further information on the range of awards available and to make an application see our scholarships website.

The Kent Scholarship for Academic Excellence

At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence. 

The scholarship will be awarded to any applicant who achieves a minimum of AAA over three A levels, or the equivalent qualifications (including BTEC and IB) as specified on our scholarships pages

The scholarship is also extended to those who achieve AAB at A level (or specified equivalents) where one of the subjects is either mathematics or a modern foreign language. Please review the eligibility criteria.

Teaching and assessment

Germany

Teaching is by a combination of lectures and seminars. You have regular teaching and conversation sessions with German native speakers.

Assessment at Stage 1 is by 100% coursework (essays, class participation) in the first half of the year, and a 50:50 combination of coursework and examination in the second half of the year. At Stage 2/3, depending on the modules you select, assessment varies from 100% coursework (extended essays or dissertation), to a combination of examination and coursework, in a ratio that will normally be 50:50, 70:30.

Management

We use a variety of teaching methods, including lectures, case-study analysis, group projects and presentations, and problem-based learning scenarios and management simulations. Assessment is by a mixture of coursework and written examinations.

Contact Hours

For a student studying full time, each academic year of the programme will comprise 1200 learning hours which include both direct contact hours and private study hours.  The precise breakdown of hours will be subject dependent and will vary according to modules.  Please refer to the individual module details under Course Structure.

Methods of assessment will vary according to subject specialism and individual modules.  Please refer to the individual module details under Course Structure.

Programme aims

For programme aims and learning outcomes please see the programmes specification for each subject below. Please note that outcomes will depend on your specific module selection:

Teaching Excellence Framework

All University of Kent courses are regulated by the Office for Students.

Based on the evidence available, the TEF Panel judged that the University of Kent delivers consistently outstanding teaching, learning and outcomes for its students. It is of the highest quality found in the UK.

Please see the University of Kent's Statement of Findings for more information.

Independent rankings

German at Kent scored 92% overall in The Complete University Guide 2021. Over 89% of final-year Modern Languages and Linguistics students were satisfied with the quality of teaching on their course in The Guardian University Guide 2020.

Business and Management Studies at Kent scored 93% overall in The Complete University Guide 2021.

Careers

German

The ability to speak another European language is a key asset in the global employment market, and many employers view a graduate with overseas study experience as significantly more employable. In addition to your language expertise, you also acquire many of the transferable skills, such as excellent communication skills, the ability to think independently and the confidence to express your ideas persuasively and with sensitivity, that are considered essential by graduate employers.

Students of German have successfully completed work placements at a variety of different companies, including international giants such as Siemens and Bosch. Other recent examples of internships include: the Zweites Deutsches Fernsehen in Mainz, a translation agency in Berlin, an oil company in Munich, and the German Bundestag (parliament).

Recent graduates have gone into careers such as teaching German, teaching EFL, translation, accountancy, law, customs, finance, publishing, journalism and tourism.

Management

Kent Business School equips you with the skills you need to build a successful career. Through your studies, and in addition to programme-specific skills, you acquire communication skills, the ability to work in a team and independently, and the ability to express your opinions passionately and persuasively. We give you the confidence and expertise you need to start your own business and, through our varied contacts in the business world, give you the opportunity to gain valuable work experience as part of your degree.

We have an excellent record of graduate employment with recent graduates finding work in a variety of careers in management, business analytics, marketing, recruitment and business development for companies such as Deloitte, IBM, KPMG, Lloyds, Microsoft, PwC, Heineken, Sainsbury's Tesco, Transport for London, Yahoo! UK and Thames Valley Police.

Apply for German and Management - BA (Hons)

Full-time study through Clearing

The Start now button below takes you to Kent's short form, which you need to fill in and submit. We'll review your application and let you know if we can offer you a place. If you wish to accept our offer, you need to confirm this via UCAS Track. To do so, you'll need the following:

  • Your UCAS Track login details
  • UCAS code NR12
  • Institution ID K24
Start now

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United Kingdom/EU enquiries

Enquire online for full-time study

T: +44 (0)1227 768896

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International student enquiries

Enquire online

T: +44 (0)1227 823254
E: internationalstudent@kent.ac.uk

Discover Uni information

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Discover Uni is designed to support prospective students in deciding whether, where and what to study. The site replaces Unistats from September 2019.

Discover Uni is jointly owned by the Office for Students, the Department for the Economy Northern Ireland, the Higher Education Funding Council for Wales and the Scottish Funding Council.

It includes:

  • Information and guidance about higher education
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Find out more about the Unistats dataset on the Higher Education Statistics Agency website.