Students preparing for their graduation ceremony at Canterbury Cathedral

Cultural Studies and Media with Journalism - BA (Hons)

UCAS code V9P6


Cultural Studies and Media with Journalism at Kent is an innovative degree programme where we combine the study of these areas to explore the complexity of contemporary media and culture in our rapidly changing global society.



This combined subject degree offers an academically rigorous approach to the study of mediated cultural forms, practices and technologies and their vital social, political and economic implications alongside journalism skills. Approximately 70% of the modules you take will be from the discipline of Cultural Studies and Media with the remaining 30% of modules from Journalism. The programme is entirely taught at the Canterbury campus, although you can select to study optional modules taught at Medway.

You will examine a range of exciting areas, from digital media and journalism, to the creative and cultural industries, to social identities and sub-cultures. You will also be introduced to some of the basic skills journalists use. You will take core modules in reporting and feature writing and will have the opportunity to learn the essentials of media law. You will also explore journalism’s history and its relationship with parliamentary democracy.  You will read examples of great reporting and consider some of the challenges facing journalism in the age of the internet. 

Analysing culture, media and society

You cannot be part of today’s society without being affected by the constant stream of mediated culture: from digital news radio, to billboard advertising, to government cultural policy, to high fashion and street style.

Students critically explore the links between culture, media and society with a focus on: news and journalism; mass media and advertising; digital media technologies; television and film; literature and the arts; cultural differences and practices; gender, sexuality, class, race, religion and identity; the body and embodiment; transnational media and culture; capitalism and media ownership; cultural history and memory; and multiculturalism and cultural policy, among other areas.

If you choose the Cultural Studies and Media with Journalism degree programme, you will have the opportunity to work across disciplinary boundaries and to choose modules from a wide range of subject areas – all addressing ‘culture’, ‘media’ and ‘society’ as they are widely understood. This includes practice-based modules and creative forms of assessment focused on building both critical thinking and transferable knowledge and skills.

In your final year of study, there is an option to take a dissertation module on a subject of your choice, which allows you to focus in detail on an area you are particularly passionate about.

As a student of the School of Social Policy, Sociology and Social Research based in Cornwallis North East at Canterbury and the Centre for Journalism, you will be able to enjoy the unique experience provided by both the School and the Centre. 

Independent rankings

Media and Film Studies at Kent was ranked 3rd overall in The Guardian University Guide 2018. Communications and Media Studies at Kent was ranked 2nd for student satisfaction in The Complete University Guide 2018.

Sociology* at Kent was ranked 1st for research quality and 11th overall in The Times Good University Guide 2018. Of Sociology students who graduated from Kent in 2016, over 92% were in work or further study within six months (DLHE).

*Cultural Studies is included in Sociology.

Teaching Excellence Framework

Based on the evidence available, the TEF Panel judged that the University of Kent delivers consistently outstanding teaching, learning and outcomes for its students. It is of the highest quality found in the UK.

Please see the University of Kent's Statement of Findings for more information.

TEF Gold logo

Course structure

The following modules are indicative of those offered on this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.  

On most programmes, you study a combination of compulsory and optional modules. You may also be able to take ‘wild’ modules from other programmes so you can customise your programme and explore other subjects that interest you.

Stage 1

Modules may include Credits

What is news?

What sources are trustworthy?

Writing news reports - who, what, when and why and the inverted pyramid.

Distinguishing between comment, conjecture and fact.

Understanding how news organisations are structured.

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Spin, PR and the news factory: How the news industry is being re-shaped, the spread of misinformation, and the importance of fact-checking.

Introduction to journalism ethics and the code of practice.

Objectivity, balance and bias: When is it appropriate for journalists to take a stand? Understanding campaigns and committed journalism.

The public interest versus the interests of the public: Understanding how the public interest is invoked to resolve ethical and legal challenges, and its importance to investigative journalism.

The future of journalism: social media, citizen journalism, and the state of the industry.

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This module introduces students to discussions and debates surrounding modern culture. It looks at why culture has always been such a contested sphere and has a decisive impact on society at large. Students will look at culture in the widest sense, ranging from ‘the arts’ to the banalities of everyday life in our consumer society; at how culture has expressed and organised the way people think and live from the days of 'protestantism' to those of post-punk. Books, magazines, radio, TV, movies, cartoons, fashion, graffiti, the cult of celebrity, youth subcultures and pop music will be used to understand class, history, sexuality, colonialism, revolution, conflict and globalisation.

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Contemporary culture is 'now-time' culture, but when did 'now’ begin - and, will it be over before the course starts? This module focuses on analysing contemporary culture and media and aims to demonstrate the range of possible interpretations that mediated culture can be open to. It raises questions about how culture can be viewed from aesthetic, political, ethical and economic perspectives. What is culture really for? Is it product or a process? Who owns it? Is it for fun or is it deadly serious? In order to think through contemporary issues such as gender relations, sexuality, multiculturalism and otherness, and what they might imply about our changing perceptions of space, place, and belonging, we'll be taking a case study approach to a range of cultural products and objects, media and institutions, and post-modern practices of communication. This module aims to understand the transformation of culture and media and everyday life we are living through and the way it changes who we are.

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How and why were newspapers first printed. Whose interests are served by the publication of news. How government has sought to control and censor journalism. The roles of polemicists, coffee house news writers and pamphleteers and the emergence of the professional reporter. The forces propelling the growth of newspapers in 19c. The era of the Press Barons. The birth of radio and television. The era of the internet.

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The design and operation of Britain's key political institutions. How do citizens make their demands known to policy makers? To what extent are British political parties responsive bodies? Has devolution of power improved British democracy? Structure and operation of local government. Structure and financing of public services.Role of the Treasury and Bank of England and mechanics of the Budget.

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You have the opportunity to select wild modules in this stage

Teaching and assessment

We use a variety of teaching methods, including lectures, case study analysis, group projects and presentations, and individual and group tutorials. You gain the following subject-specific skills:

  • Conception and application of cross-disciplinary strategies of investigation of cultural and media issues, themes, topics.
  • The ability to identify and analyse ethical and political subject matters represented in media culture of all kinds.
  • The ability to account for and criticise the interrelation of aesthetic cultural practices and forms and the social and political contexts of their emergence and affect.
  • The ability to evaluate theoretical models and paradigms of cultural and media production, consumption and reception.
  • The ability to integrate diverse sources of cultural information and produce new knowledge.


Our graduates are adaptable and flexible in their thinking and approach tasks in a rigorous and ethical, yet also creative and reflective fashion. They develop key transferable skills including: communication, organisational and research skills; the ability to analyse complex information and make it accessible to non-specialist readers, the ability to write reports and use data analysis computer programs, and the capacity to take on positions of leadership in addition to working effectively and considerately in teams. These skills and attributes are valued in a wide range of professions.

Cultural studies and media graduates work in media, journalism, broadcasting, the cultural and creative industries, national and local government, social and cultural policy, international institutions and NGOs, teaching, arts administration, publishing, advertising and design, public relations, research, information services, leisure industry management, tourism and heritage, and the organisation of social and community projects.

Independent rankings

For graduate prospects, Sociology* at Kent was ranked 2nd in The Times Good University Guide 2018 and 8th in The Complete University Guide 2018 Of Sociology students who graduated from Kent in 2016, over 92% of were in work or further study within six months (DLHE).

Communications and Media Studies at Kent was ranked 1st for graduate prospects in The Complete University Guide 2018 and The Times Good University Guide 2018.

*Cultural Studies is included in Sociology.

Entry requirements

Home/EU students

The University will consider applications from students offering a wide range of qualifications. Typical requirements are listed below. Students offering alternative qualifications should contact us for further advice. 

It is not possible to offer places to all students who meet this typical offer/minimum requirement.

New GCSE grades

If you’ve taken exams under the new GCSE grading system, please see our conversion table to convert your GCSE grades.

Qualification Typical offer/minimum requirement
A level



5 GCSEs grade C or above.

Access to HE Diploma

The University will not necessarily make conditional offers to all Access candidates but will continue to assess them on an individual basis. 

If we make you an offer, you will need to obtain/pass the overall Access to Higher Education Diploma and may also be required to obtain a proportion of the total level 3 credits and/or credits in particular subjects at merit grade or above.

BTEC Level 3 Extended Diploma (formerly BTEC National Diploma)

Distinction, Distinction, Merit

International Baccalaureate

34 points overall or 15 points at HL

International students

The University welcomes applications from international students. Our international recruitment team can guide you on entry requirements. See our International Student website for further information about entry requirements for your country.

If you need to increase your level of qualification ready for undergraduate study, we offer a number of International Foundation Programmes.

Meet our staff in your country

For more advice about applying to Kent, you can meet our staff at a range of international events.

English Language Requirements

Please see our English language entry requirements web page.

Please note that if you are required to meet an English language condition, we offer a number of 'pre-sessional' courses in English for Academic Purposes. You attend these courses before starting your degree programme. 

General entry requirements

Please also see our general entry requirements.


The 2018/19 annual tuition fees for this programme are:

UK/EU Overseas
Full-time £9250 £15200
Part-time £4625 £7600

For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* 

Your fee status

The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.

General additional costs

Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.


University funding

Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details. 

Government funding

You may be eligible for government finance to help pay for the costs of studying. See the Government's student finance website.


General scholarships

Scholarships are available for excellence in academic performance, sport and music and are awarded on merit. For further information on the range of awards available and to make an application see our scholarships website.

The Kent Scholarship for Academic Excellence

At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence. 

For 2018/19 entry, the scholarship will be awarded to any applicant who achieves a minimum of AAA over three A levels, or the equivalent qualifications (including BTEC and IB) as specified on our scholarships pages

The scholarship is also extended to those who achieve AAB at A level (or specified equivalents) where one of the subjects is either Mathematics or a Modern Foreign Language. Please review the eligibility criteria.



The Key Information Set (KIS) data is compiled by UNISTATS and draws from a variety of sources which includes the National Student Survey and the Higher Education Statistical Agency. The data for assessment and contact hours is compiled from the most populous modules (to the total of 120 credits for an academic session) for this particular degree programme. 

Depending on module selection, there may be some variation between the KIS data and an individual's experience. For further information on how the KIS data is compiled please see the UNISTATS website.

If you have any queries about a particular programme, please contact