Students preparing for their graduation ceremony at Canterbury Cathedral

Sport and Exercise Management - BA (Hons)

UCAS code C601:K


On this degree, you discover how science is revolutionising sport. Using the latest technology, you learn how to improve fitness levels in elite athletes and the general population. You also learn how to manage a business, run events and market your skills, all the tools you need to build a successful career.


The School of Sport and Exercise Sciences provides a first-rate experience for students in an innovative and fast-growing school. We encourage a range of teaching methods for student learning, including traditional lectures and more student-centred approaches, such as problem-based learning scenarios.

Our degree programme

You gain wide-ranging knowledge of sport and exercise science while also developing your management and entrepreneurial skills. In your first year, you take introductory modules on physiology, sport psychology, nutrition, fitness testing and management principles.

In your second and final years, you further advance your management skills focusing on areas such as event management, marketing and the global business environment. Your sport science modules focus on fitness training methods, applied nutrition and psychology, as well as exercise for special populations.

In your final year, you undertake an independent research project and can choose to go on a sports industry placement in an area related to your studies.

Study resources

Our laboratories are based in the £11 million Medway Park development, a regional centre of sporting excellence. They include the latest equipment, such as our:

  • environmental chamber, which can recreate the atmosphere in the Brazilian jungle or at the top of Everest
  • anti-gravity treadmill, originally developed to help NASA astronauts to exercise in space
  • cycling and rowing ergometers to measure anaerobic capacity
  • isokinetic dynamometer to measure muscle and joint function
  • brain and muscle stimulators
  • 3D motion video analysis
  • imaging and treatment ultrasound
  • gait analysis and force pedals
  • blood testing and gas analysis equipment
  • rehabilitation gymnasium.

 Extra activities

There is a thriving sports scene for students. Sports clubs at the Medway campus include athletics, badminton, basketball, cricket, football, kickboxing, rowing, taekwondo, Thai boxing and volleyball, plus women’s netball and men’s futsal and rugby.

With our free shuttle bus, it’s also easy to join the sports clubs on the Canterbury campus. These include American football, archery, boxing, caving, canoeing, cycling, equestrian, cheerleading, fencing, floorball, golf, gymnastics, hockey, judo, karate, kendo, korfball, kung fu, lacrosse, mountaineering, sailing and windsurfing, skydiving, snooker and pool, snow sports, squash, swimming, surfing, tennis, trampolining, ultimate frisbee and women’s rugby.

Professional network

The School of Sport and Exercise Sciences has links to many sporting bodies. It works with companies such as Science in Sport and Team Sky, and with organisations such as:

  • the NHS
  • RFU (governing English rugby)
  • English Institute of Sport
  • British Cycling
  • UK Sport
  • World Anti-Doping Agency
  • UEFA
  • UK Sport
  • Ministry of Defence.

Sports scholarships

If you are already competing at county level or equivalent, you can apply for a sports scholarship from the University. One of our best-known graduates is Olympic gold medalist Susannah Townsend. During her time at Kent she had a sports scholarship and played for Canterbury Hockey Club (where she continues to play midfield).

Independent rankings

Sports Science at Kent was ranked 15th in The Complete University Guide 2018.

For graduate prospects, Sports Science at Kent was ranked 11th in The Complete University Guide 2018. Of Sports Science students who graduated from Kent in 2016, over 95% were in work or further study within six months (DLHE).

Teaching Excellence Framework

Based on the evidence available, the TEF Panel judged that the University of Kent delivers consistently outstanding teaching, learning and outcomes for its students. It is of the highest quality found in the UK.

Please see the University of Kent's Statement of Findings for more information.

TEF Gold logo

Course structure

The following modules are indicative of those offered on this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.

Stage 1

Modules may include Credits

Management Principles aims to provide an understanding of the challenges of managing people within complex work organisations. The experience of work and employment are being affected by rapid change as a result of a number of factors including new technology, the growth of global competition and the changing demographic profiles and values of the work force. These developments are considered within an historical context. An exploration of their implications for management practices and organisational forms will be conducted.

Students will be introduced to the main concepts and theories through readings and discussions of the main authors in the field. Case studies will be used to show how these concepts can impact upon management decision making within work organisations.

Read more

This module provides students with an introduction to the basic principles of Sport and Exercise Nutrition. Students will explore the macronutrients and micronutrients and Fluid guidelines. A strong physiological understanding underpins much of the module content

Macronutrients: carbohydrate, protein and fat Micronutrients: Vitamins and minerals, Fluid regulation, Thermoregulation and fluid guidelines, Competition nutrition.

Read more

The module aims to provide students with knowledge and understanding of human responses and adaptations to sport and exercise. Using a psychological approach, students acquire knowledge and understanding of sport and exercise performance and exercise adherence to promote health. Lectures and seminars provide forums for discussion and understanding of cognitions, affect and behaviour and the complex interactions between these. A key module aim is to provide an understanding of the application of theory to real ‘applied’ situations within sport and exercise settings.

A synopsis of topics included in this module are:

- Introduction to sport and exercise psychology

- The learning and performance process

- Feedback

- Attention and concentration

- Personality and individual differences

- Motivation

- Self-confidence

- Arousal, stress and anxiety

- Social facilitation and audience effects

- Sport and exercise psychology in action

Read more

The main aims of this module are to explore and gain knowledge of human physiology. Students will study the major systems of the human body including the musculoskeletal system, the cardiovascular system and the nervous system. Students will gain an understanding of their structure and function.

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The module aims to provide students with the necessary foundation of skills to study at degree level. It will cover a number of topics that will be invaluable for success in subsequent modules in your degree. This will include referencing and plagiarism, academic writing, critical thinking, basic statistics and research methods.

- Introduction to referencing and plagiarism

- Introduction to academic writing style

- Introduction to history of science

- Introduction to critical thinking

- Introduction to research methods

- Introduction to statistical concepts

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This module addresses all of the aims of the BA (Hons) Sport and Exercise Management, in particular, understanding the way that sport organisations work across each of the three acknowledged sectors of the sport industry. While gaining an understanding of how sport works, students should also gain insights into what skills, knowledge and competencies they need to acquire in order to find work or operate effectively within any of these sectors.

A synopsis of the curriculum

• Sport in the United Kingdom.

• Participation in sport

• Sport sectors and structures (voluntary, professional and public)

• Rational for sport provision and sport policies

• From grassroots to gold – the pathways for athletes, coaches and officials.

• Core activities of a sports organisation

• Multisport Games (Olympic, Commonwealth)

• Challenges that face sport

• Establishing Competitive Advantage

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The aim of this module is to give students a solid grounding in key statistical techniques required to analyse effectively business data and data relevant for business. The content includes:

• Maths and statistical skills for business; revision of algebra and basic mathematical functions.

• Summarising data with histograms, bar charts, frequency distributions, measures of central tendency and dispersion.

• Spreadsheets: features and functions of commonly-used spreadsheet software including: workbook, worksheet, rows, columns, cells, data, text, formulae, formatting, printing, graphics and macros, charts and graphs, data management facilities, data validation, spreadsheet security and documentation.

• Probability: The relationship between probability, proportion and percent, addition and multiplication rules in probability theory and Venn diagrams.

• Common Probability Density Functions.

• Sampling and its use in inference, and applications of sampling in business management.

• Regression and correlation: scatter plots; simple regression; interpreting computer output.

• Forecasting using spreadsheets.

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The module introduces to students the importance of marketing in competitive and dynamic environments. The key topics of the module are:

• The marketing concept

• The marketing environment

• Market segmentation & targeting

• Brand development and management

• Management of the marketing mix

• Marketing research and new product development

• The implications of internationalisation for marketing managers

• Ethical issues in marketing

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This module aims to give students a better understanding of the importance of accounting in the modern world, and how accounts are produced and regulated to produce meaningful information to all stakeholders in a business.

The key topics of the module are:

1) Role and evolution of accounting

2) Single entry accounting; double entry bookkeeping

3) Financial reporting conventions

4) Recording transactions and adjusting entries

5) Principal financial statements; monetary items; purchases and sales, and bad and doubtful debts

6) Stock valuation; fixed assets, and depreciation methods

7) Liabilities and provisions

8) Accounting for sole traders and Limited Companies

9) Cash flow statements

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Synopsis of the curriculum

  • Definition of management accounting;

  • Relationship to financial accounting;

  • Absorption costing; marginal costing;

  • Process costing; joint costs;

  • Activity based costing;

  • Cost behaviour;

  • Breakeven analysis;

  • Pricing: external, internal, transfer pricing;

  • Forecasting costs;

  • Regression analysis;

  • Information and management accounting

    Read more
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    Stage 2

    Modules may include Credits

    Leadership in the context of sport and exercise is becoming increasingly recognised as providing the ‘spark’ that drives successful sport organisations.

    In this module, students will become more aware of styles of leadership and types of communication used in the sporting context.

    - Role of the coach & coaching philosophy

    - Coaching / teaching styles

    - Learning styles

    - Planning a coaching / teaching programme

    - Communication & motivation

    - Analysing performance

    - Feedback

    Read more

    To identify the structure of the Sports Industry

    To discuss the structure of a situational analysis, including the micro and

    macro environment.

    To discuss market segmentation and targeting.

    To discuss the 7 P’s Marketing Mix.

    To discuss primary and secondary research within a business context.

    To discuss the construction of a market research plan.

    Cultural, social, personal & psychological factors relating to consumer


    Evaluate a range of marketing campaigns

    Read more

    The module starts by considering the multi-dimensional nature of health to broaden student’s understanding of the many factors – individual or environmental - that could contribute to personal experience of health & what that means to different members of the population. Key aspects of Sport and Exercise promotion are considered, culminating in students completing a sport or exercise promotion event of their own as part of the assessment for the module. Whilst there is an emphasis on theoretical issues in the module, students are encouraged to apply these principles to the various aspects of sport and exercise promotion practice.

    - Introduction – What is health, sport and exercise?

    - Determinants of health, sport and exercise

    - Concepts and theories of health & health promotion

    - Health promoters & their roles

    - Sport development agencies and their roles

    - Guidelines for agencies involved in developmental work

    - Identifying population needs in relation to health & Sport needs

    - Motivation & behaviour change

    - Planning & evaluating a health, sport or exercise promotion activity

    Read more

    This module will provide students with a grounding in training theory and application, specifically looking at programme design and implementation in health and athletic performance.

    Indicative content includes:

    - Principles of sport & exercise training

    - Training methodology

    - Programme design & organisation

    - Adaptations to training

    Read more

    A synopsis of the curriculum:

    To discuss Human resource / personnel policies specifically in relation to recruitment and selection activities in sport settings.

    Working with Volunteers in Sport

    Discuss performance management / appraisal processes

    Investigate training and development activities to include graduate training programmes, development assessment centres, job shadowing and succession planning.

    Read more

    A synopsis of the curriculum

    Introduction and knowledge check

    Independent and paired t-tests

    Regression analysis

    Further regression analysis

    Qualitative research

    Independent ANOVA

    Factorial ANOVA

    Repeated measures ANOVA

    Non-parametric data

    Read more

    Stage 3

    Modules may include Credits

    The course takes the form of an individual research study. There are initially 4 taught lectures covering, ethical considerations and the management of a research project. The research projects are then conducted with the supervision of a School tutor who will advise the student on issues such as methodology, analysis and presentation, but it is the student’s responsibility to organise, conduct, analyse and present the research as required.

    Read more

    The module provides a structured opportunity to put into practice the theoretical and practical knowledge and skills that students have acquired from completing modules SS505, SS555 and SS567, in the context of delivering a significant sport or exercise related event. As such, this module will provide opportunities for students to develop appropriate vocational and applied academic knowledge.

    In the process of proposing, planning, implementing, reviewing and evaluating an actual event, students will need to integrate market research, marketing, human resource management, leadership, health and safety issues, security, logistical and financial management in an appropriate way. The emphasis is on the processes that surround the actual event itself.

    Lecture Syllabus.

    a. An introduction to the sport events industry

    b. The planning cycle for major events

    c. Market research and the development of an event concept

    d. Human resource planning and management required for running a special event

    e. Financial planning and management of a sport event

    f. Marketing the event

    g. Health, safety and security legislation and procedures

    h. Establishing timelines and checklists.

    i. Event implementation

    j. Event evaluation

    Read more

    The module provides a structured opportunity to combine appropriate developmental work experience with academic study. The placement will provide the opportunity for the students to develop appropriate vocational and applied academic knowledge. In order for the student to take this module they must secure a placement during stage 2. The placement should be appropriate to the student’s degree, experience and their potential career aspirations. The length of the placement should normally be at least 280 hours. All placements will be subject to the module convenor’s authorisation.

    Read more

    This module takes basic nutrition to the next level in an applied manner. The different needs of different sports persons are considered. Students will gain critical knowledge of common nutrition data collection and analysis methods.

    A synopsis of topics included in this module are:

    - Elements of Digestion, absorption and energy metabolism

    - Nutrition requirements for different sports and different types of individuals

    - Changing body mass and related issues

    - Nutritional Strategies

    - Nutrition data collection and analysis

    Read more

    The module aims to provide students with more advanced knowledge and understanding of human responses and adaptations to sport and exercise environments. Using a psychological approach, students are offered the forum for discussion and understanding of cognitions, affect and behaviour and the complex interactions between these in the various scenarios that present within a sport or exercise setting. A key module aim is to provide an understanding of the psychological approaches within real ‘applied’ situations within sport and exercise settings

    A synopsis of topics included in this module are:

    - Introduction to the module

    - Stress in sport and exercise

    - Affect, mood, emotion

    - Aggression in sport

    - Interventions for behaviour change

    - Psychological skills (imagery, self-talk, relaxation)

    - Challenges for the sport and exercise psychologist

    - Substance abuse

    - Burnout in sport

    - Psychology of sports injury

    Read more

    - Exercise prescription for the asymptomatic older adult

    - Physical activity & cardiovascular diseases

    - Physical activity & metabolic diseases

    - Physical activity & neurological impairment

    - Physical activity & orthopaedic diseases

    - Physical activity & pulmonary diseases

    - Exercise in cardiac rehabilitation

    - Exercise psychology

    Read more

    The topic areas covered in this module build upon the knowledge gained in SS348 Introduction to Fitness Testing & SS570 Fitness Training Methods, which covers the fundamental aspects of exercise testing and prescription. Special populations are those groups of individuals that may need some adaptation or modification to an exercise prescription or programme, to take into consideration a limitation, whether that be physiological, biological or psychosocial. The emphasis is on promoting health, fitness and safety in exercise, as well as some consideration being given to performance environments.

    A synopsis of topics included in this module are:

    - Exercise, physical activity & health

    - Fitness assessment issues related to special population groups

    - Children & physical activity

    - Females & exercise issues

    - Exercise considerations for a sedentary population

    - Exercise & the older adult

    - Special Exercise considerations & adaptations for special populations

    - Risks & benefits of exercise for special populations

    - Psychosocial issues & strategies for exercise / physical activity adherence

    Read more

    Teaching and assessment

    The programme involves taking part in, designing and leading practical sports sessions, lectures, small group seminars and private study. You will have several lectures or practical sessions and a series of seminars each week. You are also required to spend additional time developing your skills and knowledge in real-life situations.

    The first half of Stage 1 is largely assessed by coursework and observed assessments. In the second half of Stage 1, most modules have written examinations in addition to coursework and practical assessments. During Stages 2 and 3, the form of assessment varies but most modules are assessed either by coursework or a combination of examination and coursework.

    Programme aims

    The programme aims to:

    • provide a multi-disciplinary education
    • prepare students for the challenges of an expanding and rapidly changing sports industry, while providing them with a wide choice of careers paths
    • provide the skills needed to promote the health and performance of an individual or group using a multidisciplinary approach
    • provide a critical knowledge and understanding of the sport sciences
    • describe and comment upon aspects of current research
    • provide a curriculum supported by scholarship, research and intellectual debate.

    Learning outcomes

    Knowledge and understanding

    You gain knowledge and understanding of:

    • anatomical and physiological principles
    • the human response to exercise
    • the theoretical basis of qualitative and quantitative research
    • the nutrition required to perform at an optimum level
    • how to evaluate physical capacity and exercise training programmes
    • the nature of skill and models relating to the acquisition and performance of motor skills
    • exercise prescription for a range of population groups
    • social processes that influence individual and group behaviour and participation/performance in sport.

    Intellectual skills

    You gain intellectual skills in the following:

    • the skills needed for academic study including critical evaluation
    • how to plan, design, execute and communicate a piece of independent work, demonstrating a critical engagement with the relevant data
    • how to apply knowledge to solve familiar and unfamiliar problems in order to develop reasoned arguments and challenge assumptions
    • self-appraisal and reflection on practice
    • the ability to recognise and respond to moral, legal, ethical and safety issues that relate to your studies.

    Subject-specific skills

    You gain subject-specific skills in the following areas:

    • relating the concepts of anatomy, physiology and metabolism to the body’s response to exercise
    • practical skills in physiological assessment and interpretation of data from fitness testing
    • the ability to appraise and evaluate the effects of sport and exercise interventions
    • the ability to analyse, interpret and show critical judgement in the evaluation of the sport sciences. 

    Transferable skills

    You gain transferable skills in:

    • communication, presentation, numeracy and IT
    • interactive skills and group work
    • problem solving 
    • self-appraisal and reflection on practice
    • how to plan and manage your own learning.


    Graduate destinations

    The School of Sport and Exercise Sciences has an excellent reputation and a graduate in Sport and Exercise Management has a number of career opportunities. The degree can lead to: 

    • employment in sports development with local authorities, national or regional sports governing bodies
    • employment within public or private leisure centres, health and fitness clubs
    • posts in community leisure centres
    • self-employment as a personal trainer. 

    Additionally, you can choose further study to pursue a career in teaching (PGCE), research (MPhil/PhD) or other Master’s programmes.

    Help finding a job

    The School of Sport and Exercise Sciences has many links to professional bodies. This network is very useful to students when looking for employment.

    The University also has a friendly Careers and Employability Service which can give you advice on how to:

    • apply for jobs
    • write a good CV
    • perform well in interviews.

    Career-enhancing skills

    To help you to appeal to employers across a range of careers, you develop transferable skills in:

    • computing and IT
    • analysing data and problem solving
    • writing and communicating well.

    You can also enhance your degree studies by signing up for one of our Kent Extra activities, such as learning a language or volunteering.

    Independent rankings

    For graduate prospects, Sports Science at Kent was ranked 11th in The Complete University Guide 2018.

    Of Sports Science students who graduated from Kent in 2016, over 95% were in work or further study within six months (DLHE).

    Entry requirements

    Home/EU students

    The University will consider applications from students offering a wide range of qualifications. Typical requirements are listed below. Students offering alternative qualifications should contact us for further advice. 

    It is not possible to offer places to all students who meet this typical offer/minimum requirement.

    New GCSE grades

    If you’ve taken exams under the new GCSE grading system, please see our conversion table to convert your GCSE grades.

    Qualification Typical offer/minimum requirement
    A level



    Mathematics grade C

    Access to HE Diploma

    The University will not necessarily make conditional offers to all Access candidates but will continue to assess them on an individual basis. 

    If we make you an offer, you will need to obtain/pass the overall Access to Higher Education Diploma and may also be required to obtain a proportion of the total level 3 credits and/or credits in particular subjects at merit grade or above.

    BTEC Level 3 Extended Diploma (formerly BTEC National Diploma)

    18 units at Distinction, Distinction, Merit plus GCSE Mathematics grade C

    International Baccalaureate

    34 points overall or 15 points at HL including Mathematics 4 at HL or SL

    International students

    The University welcomes applications from international students. Our international recruitment team can guide you on entry requirements. See our International Student website for further information about entry requirements for your country.

    If you need to increase your level of qualification ready for undergraduate study, we offer a number of International Foundation Programmes.

    Meet our staff in your country

    For more advice about applying to Kent, you can meet our staff at a range of international events.

    English Language Requirements

    Please see our English language entry requirements web page.

    Please note that if you are required to meet an English language condition, we offer a number of 'pre-sessional' courses in English for Academic Purposes. You attend these courses before starting your degree programme. 

    General entry requirements

    Please also see our general entry requirements.


    The 2019/20 tuition fees have not yet been set. As a guide only, the 2018/19 annual tuition fees for this programme are:

    UK/EU Overseas
    Full-time £9250 £15200
    Part-time £4625 £7600

    For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* 

    Your fee status

    The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.

    Additional costs

    All Students who are part of the School of Sport and Exercise Sciences  will receive a complementary uniform which includes: 1 x Tracksuit bottoms, 1  x Shorts, 1 x Hoodie, 1 x Nike Shirt once they have started the course. Although there are currently no mandatory extra costs specified for this course students do have the option to purchase extra uniform If they want to, as you might be required to wear your uniform for some practical sessions. Current cost of the uniforms are:

    Nike T-Shirt  -  £17.49
    Unisex Shorts – £10.20
    Men’s Tracksuit bottoms -£21
    Women’s Tracksuit Bottoms –£21
    Unisex Quantumn Jacket - £40
    Unisex Hurricane Jacket - £31
    Unisex Hoodie - £14.40 

    Please be aware these prices are subject to change each year

    General additional costs

    Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.


    University funding

    Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details. 

    Government funding

    You may be eligible for government finance to help pay for the costs of studying. See the Government's student finance website.


    General scholarships

    Scholarships are available for excellence in academic performance, sport and music and are awarded on merit. For further information on the range of awards available and to make an application see our scholarships website.

    The Kent Scholarship for Academic Excellence

    At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence. 

    For 2018/19 entry, the scholarship will be awarded to any applicant who achieves a minimum of AAA over three A levels, or the equivalent qualifications (including BTEC and IB) as specified on our scholarships pages

    The scholarship is also extended to those who achieve AAB at A level (or specified equivalents) where one of the subjects is either Mathematics or a Modern Foreign Language. Please review the eligibility criteria.



    The Key Information Set (KIS) data is compiled by UNISTATS and draws from a variety of sources which includes the National Student Survey and the Higher Education Statistical Agency. The data for assessment and contact hours is compiled from the most populous modules (to the total of 120 credits for an academic session) for this particular degree programme. 

    Depending on module selection, there may be some variation between the KIS data and an individual's experience. For further information on how the KIS data is compiled please see the UNISTATS website.

    If you have any queries about a particular programme, please contact