Cultural Studies and Media - BA (Hons)

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Media cultures, industries and digital innovations play a huge role in shaping the world in which we live. Understanding these media, how they work, and their products, platforms and practices, is key to understanding our culture and being prepared for the workplace of the future.


We are surrounded by images, texts, messages, advertisements and apps that are increasingly tailored to us through various algorithms and artificial intelligences. In this innovative, interdisciplinary course, you’ll gain the theoretical tools to understand debates and controversies in areas such as digital media, journalism, environmentalism, gender, and politics. Combined with the practical research and creative skills to create and criticise a wide variety of culture and media forms, you’ll be well prepared for the growing number of careers in which the understanding of culture, media and audiences is important.

Reasons to study a Cultural Studies and Media degree at Kent

  • Ranked 2nd for research quality in the UK in The Complete University Guide 2023.
  • Study and work with world-leading experts in the social sciences and humanities on an interdisciplinary course with a global perspective
  • A chance to spend a year abroad at one of our many partner universities in Canada, the US, Singapore, China, Finland, or Ireland
  • Graduate with the transferable knowledge and communication skills to succeed in your future career
  • Gain skills in research design, qualitative, and computational online data collection and analysis
  • Enhance your employability through placements or working with voluntary organisations
  • Choose between a research dissertation on the topic of your choice, or take up a creative project with residency at The Margate School, a fine arts institute affiliated with the internationally renowned École Supérieure d’Art et Design Le Havre-Rouen

What you’ll learn

You’ll gain an overview of different cultural, media, and sociological theories addressing interactions between ‘culture’, ‘media’ and ‘society’ as part of a broader global and historical context. This will give you a detailed knowledge and critical understanding of contemporary issues in media and culture.

You’ll draw on critical theories and methods from the Social Sciences and the Humanities. Gaining insight into how traditional and digital media reflects, shapes and changes our society, and the ways in which culture evolves over time, ultimately affecting who we are, what we think, and what we value.

You will collect and analyse various forms of media and their interactions with audiences though research methods such as interviews, focus groups, content analysis, ethnography, image analysis and by collecting data from the internet and social media, allowing you to deliver original research.

Our specialist modules and creative forms of assessment allow you to tailor your degree, are designed to stimulate your thinking and prepare you for a job market looking for versatile individuals.

You will utilise these skills in an original research dissertation project on the topic of your choice, or develop a creative portfolio through the cultural studies creative project, where you can blend academic research with creative media production.

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Entry requirements

The University will consider applications from students offering a wide range of qualifications. All applications are assessed on an individual basis but some of our typical requirements are listed below. Students offering qualifications not listed are welcome to contact our Admissions Team for further advice. Please also see our general entry requirements.

  • medal-empty

    A level


  • medal-empty Access to HE Diploma

    The University welcomes applications from Access to Higher Education Diploma candidates for consideration. A typical offer may require you to obtain a proportion of Level 3 credits in relevant subjects at merit grade or above.

  • medal-empty BTEC Nationals

    Distinction, Distinction, Merit

  • medal-empty International Baccalaureate

    30 points overall or 15 points at HL

  • medal-empty International Foundation Programme

    Pass all components of the University of Kent International Foundation Programme with a 60% overall average.

  • medal-empty T level

    The University will consider applicants holding T level qualifications in subjects closely aligned to the course.

International students

If you are an international student, visit our International Student website for further information about entry requirements for your country, including details of the International Foundation Programmes. Please note that international fee-paying students who require a Student visa cannot undertake a part-time programme due to visa restrictions.

Please note that meeting the typical offer/minimum requirement does not guarantee that you will receive an offer.

English Language Requirements

Please see our English language entry requirements web page.

Please note that if you do not meet our English language requirements, we offer a number of 'pre-sessional' courses in English for Academic Purposes. You attend these courses before starting your degree programme.


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Course structure

Duration: 3 years full-time (4 with a year abroad), 6 years part-time (7 with a year abroad)


The following modules are indicative of those offered on this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.  

On most programmes, you study a combination of compulsory and optional modules. You may also be able to take ‘elective’ modules from other programmes so you can customise your programme and explore other subjects that interest you.


The 2023/24 annual tuition fees for this course are:

  • Home full-time £9,250
  • EU full-time £13,500
  • International full-time £18,000

For details of when and how to pay fees and charges, please see our Student Finance Guide.

For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* 

Your fee status

The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.

Fees for year in industry

Fees for Home undergraduates are £1,385.

Fees for year abroad

Fees for Home undergraduates are £1,385.

Students studying abroad for less than one academic year will pay full fees according to their fee status.

Additional costs

Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.


We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.

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Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details. 

The Kent Scholarship for Academic Excellence

At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence. 

The scholarship will be awarded to any applicant who achieves a minimum of A*AA over three A levels, or the equivalent qualifications (including BTEC and IB) as specified on our scholarships pages.

Teaching and assessment

We use a variety of teaching methods, including lectures, case study analysis, group projects and presentations, and individual and group tutorials. Many module convenors also offer additional ‘clinic’ hours to help with the preparation of coursework and for exams.

Assessment is by a mixture of coursework and examinations; to view details for individual modules click the 'read more' link within each module listed in the course structure.

Contact hours

For a student studying full time, each academic year of the programme will comprise 1200 learning hours which include both direct contact hours and private study hours.  The precise breakdown of hours will be subject dependent and will vary according to modules.  Please refer to the individual module details under Course Structure.

Methods of assessment will vary according to subject specialism and individual modules.  Please refer to the individual module details under Course Structure.

Programme aims

The programme aims to:

  • develop your capacity to learn and undertake critical analysis in cultural studies and media
  • provide teaching which is informed by current research and scholarship in this field
  • provide a flexible and progressive curriculum which includes options from a wide range of disciplinary areas with an intellectual investment in the study of culture and media
  • promote an understanding of cultural identities, differences and transitions, and the historical, political and economic contexts of their emergence and change
  • provide a broad knowledge of relevant concepts, debates and theoretical approaches in the study of culture and media
  • meet the needs of the local and national community for a critical understanding of culture and media and their role in society
  • facilitate the personal development of students as independent, life-long learners capable of collating and analysing information and producing new knowledge
  • provide opportunities for the development of personal, communication, research and other key skills appropriate to graduate employment in a range of cultural, media and education related spheres and for further research in the field of cultural studies and media.

Learning outcomes

Knowledge and understanding

You gain a knowledge and understanding of:

  • the complexity of culture and media as contested objects of inquiry
  • the role that media and cultural institutions play in society
  • the role and function of cultural and media forms as sources of popular knowledge and ideas
  • the ways in which people engage with cultural and media texts and practices, and make meaning from them
  • the relation between cultural texts (eg, artistic, literary, media, social, political, scientific) and the historical contexts of their production and reception
  • different modes of modern global, international, national and local cultural experience
  • how culture is both product and process and gives rise to social and political ‘forms of life’
  • how the modes of production/consumption of cultural and media texts and products shape contemporary life
  • the nature of the cultural impact of new technologies
  • a wide range of disciplinary approaches to culture and media, and the distinctive character of cross-disciplinarity in the production of new knowledge in cultural studies

Intellectual skills

You gain the following intellectual skills:

  • ability to analyse a wide range of cultural and media forms
  • critical evaluation of scholarship and ideas, both classical and contemporary
  • representation in language of the views and ideas of others
  • application of cultural and media theory to both familiar and unfamiliar cultural material, phenomena and contexts
  • expression of own ideas in oral and written communication
  • ability to identify, evaluate and to construct arguments.

Subject-specific skills

You gain the following subject-specific skills:

  • conception and application of cross-disciplinary strategies of investigation of cultural and media issues, themes, topics
  • the ability to identify and analyse ethical and political subject matters represented in media culture of all kinds
  • the ability to account for and criticise, the interrelation of aesthetic cultural practices and forms, and the social and political contexts of their emergence and affect
  • the ability to evaluate theoretical models and paradigms of cultural and media production, consumption and reception
  • the ability to integrate diverse sources of cultural information and produce new knowledge.

Transferable skills

You gain the following transferable skills:

  • gathering and collating, retrieving and synthesising information drawn from a variety of sources (library, IT, CD-ROM, press, etc.) – textual, visual, popular and academic, in traditional formats as well as electronic
  • working independently on the design and execution of research projects
  • the ability to reflect on and understand the accumulation of knowledge about cultural practices diversely understood
  • to be adaptable, creative and self-reflective in producing output for a variety of audiences
  • skilled at self-directed project planning, development and execution of work to deadlines
  • skills of expression in written and oral forms; be adept at representing both the ideas of others as well as your own and able to argue for and justify your views.

Independent rankings

Sociology at Kent was ranked 32nd out of 105 and 2nd for research quality in The Complete University Guide 2023.


Our Cultural Studies and Media course provides you with the ideal combination of skills to prepare you for a career in the media, creative and advertising sectors, as well as many others. These include:

  • concepts and theories which help you understand the key issues and approaches to understanding contemporary culture and media
  • research methods that allow you to collect, understand, analyse and interpret a variety of cultural data
  • practical skills to engage with cultural and media production.

As well as subject-specific skills and knowledge, you’ll also develop these key transferable skills that employers are looking for:

  • capacity to analyse problems
  • excellent communication skills
  • teamworking
  • an understanding of, and sensitivity to, the values and interests of others.

You can also gain additional skills such as learning a new language or volunteering, by signing up for our Kent Extra activities.

Our world-class sociology team has excellent links with industry and a wide range of external organisations creating real-world application and impact with their research, with particular expertise in:

  • The impact of social media on how we communicate
  • Emotions, culture and the media
  • Artificial intelligence and decision-making
  • Gender and sexuality
  • Race and ethnicity
  • Migration, religion and identity
  • The internet, cybercrime and terrorism
  • Violence and the media
  • Social and political movements
  • Cultural memory and heritage
  • The body, technology and social control.

Graduate destinations 

Our graduates have gone on to work in:

  • media, journalism, broadcasting
  • the cultural and creative industries
  • national and local government
  • social and cultural policy
  • international institutions and NGOs
  • arts administration
  • publishing
  • advertising and design
  • public relations
  • tourism and heritage
  • the organisation of social and community projects.

Apply for Cultural Studies and Media - BA (Hons)

If you are from the UK or Ireland, you must apply for this course through UCAS. If you are not from the UK or Ireland, you can apply through UCAS or directly on our website if you have never used UCAS and you do not intend to use UCAS in the future.

Find out more about how to apply

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International applicants

Apply now for part-time study

Cultural Studies and Media - BA (Hons) - part-time at Canterbury

Contact us


United Kingdom/EU enquiries

Enquire online for full-time study

T: +44 (0)1227 768896


International student enquiries

Enquire online

T: +44 (0)1227 823254

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