Cultural Studies and Media - BA (Hons)

Cultural Studies and Media analyses the effect and impact of different digital and traditional media, from podcasts to billboard advertising and social media. This helps us to interpret phenomena like subcultures, fashion styles and leisure practices and to make sense of how we experience and organise our lives and govern our societies


At Kent, Cultural Studies and Media is taught in the School of Social Policy, Sociology and Social Research where you benefit from a large choice of specialist modules on race, social change, criminal justice or disability and the arts. You are taught by leading academics in fields like gender, race and the body and have the opportunity to choose modules from a wide range of subject areas.

You critically explore the links between culture, media and society drawing on critical theories and methods from the Social Sciences and the Humanities. We examine a range of areas, from digital media, to the creative and cultural industries, to social identities and movements.

Our degree programme

The programme begins with an overview of different cultural and sociological theories that address ‘culture’, ‘media’ and ‘society’ as part of a broader global and historical context. You then go on to learn how to conduct and apply qualitative sociological research that engages with mass media and advertising; digital media technologies; news and journalism; television and film; to name a few.

During all stages of your studies you have the opportunity to choose specialist modules that suit your interest. Our modules and creative forms of assessment are designed to stimulate your thinking and prepare you for a job market looking for versatile and innovative individuals.

In your final year of study, there is an option to take a dissertation module on a subject of your choice, which allows you to focus in detail on an area you are particularly passionate about.

Year abroad

We offer a Year Abroad option which takes place between Stages 2 and 3 of your degree. You can apply to add a year abroad to your degree programme from your arrival at Kent until the autumn term of your second year.

Study resources

You have access to a wide range of topical journals and books in hard copy and digital format through Kent’s Templeman Library. Your designated academic advisor provides guidance for your studies and academic development.

Our Student Learning Advisory Centre also offers useful workshops on topics like essay writing and academic referencing.

Extra activities

At the Kent Student Media Centre we provide excellent studio facilities and an editing suite. You may use these together with your peers to create your own digital, television or print media content and gain some useful professional skills along the way. There are also a number of student-led societies relating to your interests such as:

  • UKC Digital Media
  • Socrates Society
  • Feminist Society.

There are events available throughout the year for students from the School of Social Policy, Sociology and Social Research. These may include:

  • research seminars and webcasts
  • career development workshops
  • informal lectures by guest experts followed by group discussion.

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Entry requirements

The University will consider applications from students offering a wide range of qualifications. All applications are assessed on an individual basis but some of our typical requirements are listed below. Students offering qualifications not listed are welcome to contact our Admissions Team for further advice. Please also see our general entry requirements.

  • medal-empty

    A level


  • medal-empty Access to HE Diploma

    The University welcomes applications from Access to Higher Education Diploma candidates for consideration. A typical offer may require you to obtain a proportion of Level 3 credits in relevant subjects at merit grade or above.

  • medal-empty BTEC Nationals

    Distinction, Distinction, Merit

  • medal-empty International Baccalaureate

    30 points overall or 15 points at HL

  • medal-empty International Foundation Programme

    Pass all components of the University of Kent International Foundation Programme with a 60% overall average.

  • medal-empty T level

    The University will consider applicants holding T level qualifications in subjects closely aligned to the course.

If you are an international student, visit our International Student website for further information about entry requirements for your country, including details of the International Foundation Programmes. Please note that international fee-paying students who require a Student visa cannot undertake a part-time programme due to visa restrictions.

Please note that meeting the typical offer/minimum requirement does not guarantee that you will receive an offer.

English Language Requirements

Please see our English language entry requirements web page.

Please note that if you do not meet our English language requirements, we offer a number of 'pre-sessional' courses in English for Academic Purposes. You attend these courses before starting your degree programme.


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Course structure

Duration: 3 years full-time (4 with a year abroad), 6 years part-time (7 with a year abroad)


The following modules are indicative of those offered on this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation.  

On most programmes, you study a combination of compulsory and optional modules. You may also be able to take ‘elective’ modules from other programmes so you can customise your programme and explore other subjects that interest you.


The 2023/24 annual tuition fees for this course are:

  • Home full-time £9250
  • EU full-time £13500
  • International full-time £18000

For details of when and how to pay fees and charges, please see our Student Finance Guide.

For students continuing on this programme, fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* 

Your fee status

The University will assess your fee status as part of the application process. If you are uncertain about your fee status you may wish to seek advice from UKCISA before applying.

Fees for Year in Industry

Fees for Home undergraduates are £1,385.

Fees for Year Abroad

Fees for Home undergraduates are £1,385.

Students studying abroad for less than one academic year will pay full fees according to their fee status.

Additional costs

Find out more about accommodation and living costs, plus general additional costs that you may pay when studying at Kent.


We have a range of subject-specific awards and scholarships for academic, sporting and musical achievement.

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Kent offers generous financial support schemes to assist eligible undergraduate students during their studies. See our funding page for more details. 

The Kent Scholarship for Academic Excellence

At Kent we recognise, encourage and reward excellence. We have created the Kent Scholarship for Academic Excellence. 

The scholarship will be awarded to any applicant who achieves a minimum of A*AA over three A levels, or the equivalent qualifications (including BTEC and IB) as specified on our scholarships pages.

Teaching and assessment

We use a variety of teaching methods, including lectures, case study analysis, group projects and presentations, and individual and group tutorials. Many module convenors also offer additional ‘clinic’ hours to help with the preparation of coursework and for exams.

Assessment is by a mixture of coursework and examinations; to view details for individual modules click the 'read more' link within each module listed in the course structure.

Contact hours

For a student studying full time, each academic year of the programme will comprise 1200 learning hours which include both direct contact hours and private study hours.  The precise breakdown of hours will be subject dependent and will vary according to modules.  Please refer to the individual module details under Course Structure.

Methods of assessment will vary according to subject specialism and individual modules.  Please refer to the individual module details under Course Structure.

Programme aims

The programme aims to:

  • develop your capacity to learn and undertake critical analysis in cultural studies and media
  • provide teaching which is informed by current research and scholarship in this field
  • provide a flexible and progressive curriculum which includes options from a wide range of disciplinary areas with an intellectual investment in the study of culture and media
  • promote an understanding of cultural identities, differences and transitions, and the historical, political and economic contexts of their emergence and change
  • provide a broad knowledge of relevant concepts, debates and theoretical approaches in the study of culture and media
  • meet the needs of the local and national community for a critical understanding of culture and media and their role in society
  • facilitate the personal development of students as independent, life-long learners capable of collating and analysing information and producing new knowledge
  • provide opportunities for the development of personal, communication, research and other key skills appropriate to graduate employment in a range of cultural, media and education related spheres and for further research in the field of cultural studies and media.

Learning outcomes

Knowledge and understanding

You gain a knowledge and understanding of:

  • the complexity of culture and media as contested objects of inquiry
  • the role that media and cultural institutions play in society
  • the role and function of cultural and media forms as sources of popular knowledge and ideas
  • the ways in which people engage with cultural and media texts and practices, and make meaning from them
  • the relation between cultural texts (eg, artistic, literary, media, social, political, scientific) and the historical contexts of their production and reception
  • different modes of modern global, international, national and local cultural experience
  • how culture is both product and process and gives rise to social and political ‘forms of life’
  • how the modes of production/consumption of cultural and media texts and products shape contemporary life
  • the nature of the cultural impact of new technologies
  • a wide range of disciplinary approaches to culture and media, and the distinctive character of cross-disciplinarity in the production of new knowledge in cultural studies.

Intellectual skills

You gain the following intellectual skills:

  • ability to analyse a wide range of cultural and media forms
  • critical evaluation of scholarship and ideas, both classical and contemporary
  • representation in language of the views and ideas of others
  • application of cultural and media theory to both familiar and unfamiliar cultural material, phenomena and contexts
  • expression of own ideas in oral and written communication
  • ability to identify, evaluate and to construct arguments.

Subject-specific skills

You gain the following subject-specific skills:

  • conception and application of cross-disciplinary strategies of investigation of cultural and media issues, themes, topics
  • the ability to identify and analyse ethical and political subject matters represented in media culture of all kinds
  • the ability to account for and criticise, the interrelation of aesthetic cultural practices and forms, and the social and political contexts of their emergence and affect
  • the ability to evaluate theoretical models and paradigms of cultural and media production, consumption and reception
  • the ability to integrate diverse sources of cultural information and produce new knowledge.

Transferable skills

You gain the following transferable skills:

  • gathering and collating, retrieving and synthesising information drawn from a variety of sources (library, IT, CD-ROM, press, etc.) – textual, visual, popular and academic, in traditional formats as well as electronic
  • working independently on the design and execution of research projects
  • the ability to reflect on and understand the accumulation of knowledge about cultural practices diversely understood
  • to be adaptable, creative and self-reflective in producing output for a variety of audiences
  • skilled at self-directed project planning, development and execution of work to deadlines
  • skills of expression in written and oral forms; be adept at representing both the ideas of others as well as your own and able to argue for and justify your views.

Independent rankings

Sociology at Kent was ranked 32nd out of 105 and 2nd for research quality in The Complete University Guide 2023.


Graduate Destinations

As part of your degree, you develop critical thinking and transferable knowledge and skills that enable you to work in a variety of professions.

Our graduates have gone on to work in:

  • media, journalism, broadcasting
  • the cultural and creative industries
  • national and local government
  • social and cultural policy
  • international institutions and NGOs
  • arts administration
  • publishing
  • advertising and design
  • public relations
  • tourism and heritage
  • the organisation of social and community projects.

Help finding a job

The University has a friendly Careers and Employability Service, which can give you advice on how to:

  • apply for jobs
  • write a good CV
  • perform well in interviews.

Career-enhancing skills

Our graduates develop substantial transferable skills that are valued in a range of professions.

These skills include:

  • communication
  • organisational and research skills
  • analysing complex information and making it accessible to non-specialist readers
  • writing reports
  • using data analysis computer programs
  • working effectively and considerately in teams.

You can also gain extra skills by signing up for our Kent Extra activities, such as learning a language or volunteering.

Apply for Cultural Studies and Media - BA (Hons)

If you are from the UK or Ireland, you must apply for this course through UCAS. If you are not from the UK or Ireland, you can apply through UCAS or directly on our website if you have never used UCAS and you do not intend to use UCAS in the future.

Find out more about how to apply

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International applicants

Apply now for part-time study

Cultural Studies and Media - BA (Hons) - part-time at Canterbury

Contact us


United Kingdom/EU enquiries

Enquire online for full-time study

T: +44 (0)1227 768896


International student enquiries

Enquire online

T: +44 (0)1227 823254

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