The MA in Heritage Management is a unique programme combining the worlds of archaeology and business and is taught in Athens at Elefsina (ancient Eleusis), an area of world-class archaeological significance.
It focuses on teaching the skills required for the management of heritage sites across the world and how to work effectively with archaeologists, architects, conservators, marketing and education specialists while also fundraising and supervising specific projects.
The programme is a collaborative dual award from the University of Kent and the Athens University of Economics and Business (AUEB), a partnership that ensures world-class tuition and an interdisciplinary learning environment. It is overseen by the Heritage Management Organization, a dynamic new research and education project with international funding, which is creating its own opportunities in the field.
As a collaborative programme between the Kent and AUEB, the programme is taught by staff from the Department of Classical & Archaeological Studies and the AUEB, at a centre in Elefsina, an Athenian suburb. The programme is entirely based in Elefsina, and taught over a 16-month period.
Heritage Management MA
Meet the students studying MA Heritage Management at Kent’s centre in Athens and discover how it prepares them for a great future career.
For more details on this programme, please see its dedicated site: www.heritage.aueb.gr
In the Research Excellence Framework (REF) 2014, classics was ranked 2nd for research impact and in the top 20 for research intensity, research power, research quality and research output in the UK.
An impressive 97% of our research was judged to be of international quality and the School’s environment was judged to be conducive to supporting the development of world-leading research.
The mode of study for this programme is 16 months full-time, running over three academic semesters.
The following modules are indicative of those offered on this programme.
This list is based on the current curriculum and may change year to
year in response to new curriculum developments and innovation. Most
programmes will require you to study a combination of compulsory and
|Modules may include||Credits|
HM802 - Tourism Marketing and the Promotion of Cultural Heritage
This course introduces the basic principles of services and tourist marketing with a special focus on heritage management. Students become familiar with the core benefits that tourists seek when travelling for tourism purposes. They understand how historic sites, monuments, museums and culture in general can represent a form of travelling motivation and what the consequences are for the tourism industry, in general and particularly for the marketing and management of these sites. Also, the course enables participants to comprehend the principles of developing an integrated marketing plan for such sites, both at national and individual site levels.Read more
HM803 - Human Resources Management and Strategic Planning
The course provides a discussion of all elements of strategy formulation and implementation in organisations managing cultural heritage in the contemporary complex environment. It also examines with a strategic perspective the ways human resources are managed and developed in organisations dealing with cultural heritage. Students familiarize themselves with the basic notions of strategy and understand the importance of strategic fit. They are enabled to use methods and tools of strategic analysis of simple and complex organisations in order to devise and evaluate alternative strategic choices while they comprehend the demands of a strategy implementation project. Students also understand the elements of human resources management - from the staffing process, employees training, development and performance appraisal to managing compensation systems. They comprehend the demands of human resources planning and the importance of its fit with the organisation's strategic planning. Finally, they familiarize with issues of employees' health and safety and understand the notions of labor relations and collective bargaining.Read more
HM804 - Finance For Cultural Organisations
The aim of this non-technical course is to develop an understanding of modern finance theory and practice for organisations managing cultural heritage. It provides the basic concepts, fundamental approaches and key tools for aspiring decision makers who do not necessarily hold financial positions or backgrounds. It equips students with state-of-the art tools, methodologies and ideas needed in making and analysing the two key decisions in finance concerning Investments and Financing. Participants understand the key issues affecting finance decisions, appreciate the risk-return trade-off and are enabled to evaluate capital investment projects using different methodologies. Students become familiar with the key goals, concepts, stakeholders, problems, decisions, variables, imitations and tools involved in the financial management of an archaeological site as a tourist destination. They are enabled to build simple budgets and financial forecasts and utilise them in order to substantiate business plans and capital budgeting decisions. Finally, they understand the various financing options, sources and procedures that are available for funding investments.Read more
HM805 - Archaeological Site Management and Planning I-III
This module presents the key elements and issues in heritage management necessary for students to understand the multiple often conflicting views of various stakeholders in any heritage. With an emphasis on heritage values (i.e. the meaning of heritage) and local communities as key stakeholders, students study a series of topics, from stakeholder engagement to risk management and education, have the opportunity to think around the role and the weaknesses of international organizations, develop key communication skills in a workshop style environment.Read more
HM806 - Project Management
This course aims at introducing students to the management of projects related to cultural heritage. Specifically, the course deals with issues and tools related to the design, programming and audit of the execution of project which include a potentially wide variety of activities. The material begins with the selection and evaluation of the project along with Total Quality Management (TQM), and continues with programming which comprises of defining key activities, estimation of duration and resources and extends to costing, resource usage analysis and auditing.Read more
HM811 - Architectural Planning of Archaeological Sites and Visitor Management
The scope of this module is to provide conceptual tools and methods necessary for interdisciplinary collaboration and decision making in heritage management. The example of architectural synthesis will be used not only as a dominant component of heritage management practice but as a holistic way of dealing with multiple and opposing heritage values through purposeful action.
Students are thus expected to learn how to interrelate diverse modes of thought and practice pertaining to archaeologists, conservators, architects, historians, cultural geographers, economists, et al., and subsequently make the best out of them by synthesising them in employing creative methods in formulating priorities and establishing hierarchies as a basis for taking action.
To this end, the module will focus mainly on matters of architectural synthesis as a mode of employing practical philosophy in solving and reformulating problems in the protection, preservation and management of architectural heritage. Issues of practical philosophy and modes of implementing theory-led practice in architectural design of archaeological sites will be presented, discussed in class and embedded through in situ site visits to archaeological sites.Read more
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HM816 - Education and Archaeology I
The course aims to develop the student's knowledge and understanding of the history and development of education in archaeology, both in the formal curricula at all levels and in non-formal learning situations for adults and children at archaeological sites, monuments and museums.
The course will examine the ways in which archaeologists, and educators, have furthered an understanding and appreciation of archaeology in both formal and non-formal education. It will be useful for those intending to work in archaeology, in heritage management or in a museum. A site visit and practical projects to examine resources for educational groups and information for the visiting public will be carried out.Read more
HM817 - Museum Management
The aim of this module is to introduce students to both museum and collections management. First students learn about the history of museums, starting from the early collections and first museums and ending with recent developments. Then the intention is, by exploring the pressures (financial, political and social) exerted in modern museums nowadays, to examine how museums use management and marketing to achieve their goals and serve their mission. Through theory and diverse case studies, students get acquainted with methods and ideas that museum experts have borrowed from the field of management and marketing and discuss the problems and prospects that arise. Students' understanding and awareness of museums' roles and responsibilities in light of funding cuts, the need of democratisation and professionalisation, and the increasing diversification of visitors' interests and demands will be further developed through guest lectures, field trips and practical exercises.Read more
HM899 - Dissertation (Heritage Management)
This module comprises supervised research undertaken by the individual student, or groups of students, in the broad area of Heritage Management with the aim of completing a field study project. A curriculum will be developed by the student(s) around their own particular research interests.Read more
Teaching and Assessment
The programme is assessed through a combination of coursework, oral presentation, and/or examinations as well as by the dissertation.
The programme aims to:
- introduce students to all the fields necessary for effective Archaeological Heritage Management, through a distinctive and unique programme, relating this to real world examples that are available in archaeological sites in Greece and more specifically in Eleusis.
- provide students with a robust grounding in theories, methods and approaches on archaeological site management and planning issues (covering, for instance, public archaeology, conservation and international law), examining areas of controversy and differing expression.
- establish the relationship of sites in Eleusis to wider issues of heritage management.
- provide opportunities for students to shine through practicals and on-site tutorials.
- firmly develop students’ practical abilities, through a hands-on double supervised (from Kent and AUEB) collaborative project which is market based and makes a contribution to the management of archaeological heritage.
- enable students to engage critically with a selected theme or topic within the field of heritage management.
- assist students to acquire the critical and organisational skills necessary for successful completion of research for their supervised dissertation or collaborative project (optional replacing dissertation) as well as other project work (this work being on an approved topic/s or theme from a different choice of projects each year).
- assist students to develop the necessary range of generic and subject-specific skills – in research, in data handling, in writing, and in the communication of ideas, using both traditional resources and the full range of contemporary IT resources.
Knowledge and understanding
You gain knowledge and understanding of the following:
- The main approaches and methodologies characterising the critical study of archaeological remains in their varied forms within the overall discipline
- Previous and current theories in archaeology
- Familiarity with issues related to Heritage management in different contexts
- Examination of sites in relation to their urban/rural contexts, the local communities and the policies in place
- Comparative analysis of archaeological remains
- Specialised research areas chosen from within the subject area and including critical and or practical study and reporting
- A selected research topic or theme, leading to the successful completion of a dissertation / collaborative project
You gain the following intellectual skills:
- critical analysis and interpretation of relevant primary and secondary resources of a wide-ranging nature.
- critical evaluation of empirical data.
- critical assessment of alternative theories and interpretations.
- ability to construct and defend arguments and conclusions in a coherent manner.
- ability to conduct independent, critical research.
You gain the following subject-specific skills:
- sensitive and critical evaluation of the management opportunities, setbacks, Heritage Management information within their historical, cultural, economic, local community and environmental contexts.
- the ability to engage with complex cultural processes developing through time and with various outcomes in different areas.
- apply theoretical and cognitive approaches to understanding past human actions in a variety of environments and through the modern lenses of local communities and stakeholders (political, archaeological, regional authorities, industry, local different age groups etc.)
- the utilisation of the full range of computing and IT skills and resources (word-processing, e-mail, www, database searching, data management and manipulation via various software packages, etc.)
- develop strengths in practical approaches to handling, processing and presenting a variety of types of evidence from the past.
You gain the following transferrable skills:
- the exercise of initiative and personal responsibility.
- the identification of ‘problem’ areas and ability to evaluate these and forward solutions.
- the independent learning ability required for continuing professional development.
- depth and maturity of thought in relation to specific subject-matter of research.
- the ability to communicate intelligently and clearly via different media.
- apply classification and analytical skills in collating and categorising data.
- coherence and organization in task management.
- the ability to work creatively and flexibly, whether on one’s own or with others in a group.
- the ability to manage one’s time and resources effectively, especially under pressure (e.g. in relation to fixed deadlines or within the specific constraints of a class presentation).
- the ability to evaluate one’s own academic and communicative performance, and to learn from the responses and criticisms of peers and teachers.
- the ability to assemble an effective project design and to implement that design successfully.
Our MA programmes include much scope for vocational training, skills acquisition and guided project work, often with use of our extensive facilities. These aspects of our programmes have been praised by external assessors in recent years.
Recent graduates have progressed to careers in a wide range of related professional and leadership areas, including national and local museums, teaching and senior roles with archaeological organisations (national government institutions, contracting units and trusts). A large proportion of completing Master’s students have progressed onto PhD study.
During the course of the programme, students have unlimited access to the following major library resources: the British School at Athens, which is located in the centre of Athens, and which holds a large collection of archaeological books, rare archive materials and collections; the library of the Athens University of Economics and Business (AUEB), also located in the centre of Athens and the library of the Heritage Management Organization in Elefsina, which is equipped with the most relevant materials for our courses. Kent’s electronic library of the university of Kent will be accessible online, whereas the electronic library of AUEB will also be accessible online.
Life in Elefsina
The programme is ideally located in the Athenian suburb of Elefsina, one of most important archaeological religious sites in the world as it was the home of the Eleusinian mysteries. It is also close to many other important sites including Parthenon, Ancient Corinth, Nemea and Thebes.
Elefsina is a quiet suburb of Athens with a very rich past, both ancient and modern. With bus connections to the centre of Athens as well as to Peloponnese, Elefsina is a great town to live and study, endowed with world-class heritage that will be most important for your studies and facilities such as a hospital, many restaurants and bars.
Most classes will take place either in the archaeological site, or in purpose built classrooms provided by the Heritage Management Organisation and the Municipality in Elefsina or central Athens. A list of suitable accommodation in Elefsina will be provided. We will also offer advice on arranging your own rented accommodation and liaise with landlords on your behalf.
A co-ordinator is available to liaise with out students, email firstname.lastname@example.org
For full details of the programme, please see the website: www.heritage.aueb.gr
Global Skills Award
All students registered for a taught Master's programme are eligible to apply for a place on our Global Skills Award Programme. The programme is designed to broaden your understanding of global issues and current affairs as well as to develop personal skills which will enhance your employability.
A first or upper-second class honours degree in a relevant subject or equivalent.
All applicants are considered on an individual basis and additional qualifications, and professional qualifications and experience will also be taken into account when considering applications.
Please see our International Student website for entry requirements by country and other relevant information for your country.
English language entry requirements
The University requires all non-native speakers of English to reach a minimum standard of proficiency in written and spoken English before beginning a postgraduate degree. Certain subjects require a higher level.
For detailed information see our English language requirements web pages.
Need help with English?
Please note that if you are required to meet an English language condition, we offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways.
Currently particular areas of interest are:
The history of archaeology; Roman ceramics; the archaeology of the Roman army and frontier; archaeology and gender; classical medicine; Minoan iconography, Mycenaean administration, Mycenaean epigraphy, ritual theory and general Bronze Age Aegean archaeology; archaeoastronomy; catasterism myths; later prehistory in temperate Europe, including the British Isles; the archaeology of the Roman era in Britain and the Western Provinces; Roman artefacts and art; the late post-Roman transition in the West; landscape and settlement studies; the archaeology of the Transmanche region; investigating the Mediterranean city in Late Antiquity (AD 300-650); Late Antiquity cities.
Classical studies, Late Antiquity and Byzantium
Ancient narrative literature, especially the novel; classical literature; Greek palaeography; Greek satire; Greek and Roman epic; Lucian; hagiography; Byzantium; historiography; and gender studies.
Archaic, classical and Hellenistic Greece; late period, Hellenistic, Roman and Byzantine Egypt; the history of the Roman Republic; the life course; roads and the landscape of the Roman Empire; tourism and the classical tradition; the social, economic and financial aspects of the Roman Republic and Roman Empire; the history of the Roman army; Greek and Egyptian papyrology; epigraphy; palaeography; and neo-Latin.
Staff research interests
Full details of staff research interests can be found on the School's website.
Dr Anne Alwis: Senior Lecturer in Classical Literature
Late Antiquity and Byzantium; hagiography; gender studies; Greek palaeography.View Profile
Dr Patricia Baker: Senior Lecturer in Archaeology
The archaeology of the Roman army and frontier; archaeology and gender; classical medicine.View Profile
Dr Efrosyni Boutsikas: Lecturer in Archaeology
Archaeoastronomy; Greek ritual; religious timekeeping; catasterism myths.View Profile
Dr Evangelos Kyriakidis: Senior Lecturer in Classical and Archaeological Studies
Minoan iconography; Mycenaean administration; ritual theory; general Bronze Age Aegean.View Profile
Dr Csaba La'da: Reader in Ancient History, Papyrology and Egyptology
Late period, Hellenistic, Roman and Byzantine Egypt; archaic, classical and Hellenistic Greece; Greek and Egyptian papyrology, epigraphy and palaeography.View Profile
Dr Sophia Labadi: Senior Lecturer in Heritage and Archaeology
Museums and human rights, world heritage and intangible heritage conventions as well as heritage and development.View Profile
Dr Luke Lavan: Lecturer in Archaeology
Late antique archaeology; the archaeology of late antique cities; visualisation of the ancient world.View Profile
Dr Dunstan Lowe: Lecturer in Classical Studies
Roman poetry, especially Virgil and Ovid.View Profile
Dr Ellen Swift: Senior Lecturer in Archaeology
Artefact studies; Roman dress accessories; the late post-Roman transition in the West; Roman art.View Profile
Dr Steven Willis: Senior Lecturer in Archaeology
Britain and Europe in the first millennium BC, the western Roman provinces, later prehistoric pottery and artefacts; samian pottery; the archaeology of the Transmanche area; landscape and maritime studies.View Profile
Dr Rosie Wyles: Lecturer in Classical History and Literature
Research interests include: Greek and Roman performance arts, costume, reception within antiquity and beyond it, and gender.View Profile
Dr Kelli Rudolph: Lecturer in Classical Studies
Ancient philosophy and science, especially issues related to ancient physics, metaphysics and epistemology.View Profile
The 2018/19 annual tuition fees for this programme are:
|Heritage Management - MA at Athens:|
For students continuing on this programme fees will increase year on year by no more than RPI + 3% in each academic year of study except where regulated.* If you are uncertain about your fee status please contact email@example.com
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