Fundraising and Philanthropy - SO839

Sorry, this module is not currently running in 2017-18.







This module provides an up to date overview of current academic knowledge about philanthropy and industry knowledge regarding fundraising practice.

The curriculum will include topics, such as:
1) The history and development of philanthropy and fundraising practices
2) The extent and limits of knowledge about philanthropic giving
3) Theories of philanthropy and charitable giving
4) Media representations of philanthropy and fundraising
5) Policy-making, government and philanthropy
6) The management of fundraising: trustee boards, planning, market research, evaluation
7) Individual donors (part 1): donor recruitment and donor retention using direct marketing, face-to-face approaches, community fundraising and events.
8) Individual donors (part 2): major donors
9) Institutional donors: charitable trusts & foundations and corporate philanthropy
10) Critical issues in fundraising: new technologies, measuring impact & ethical aspects
11) Critical Assessment


This module appears in:

Contact hours

The module will provide 11 one hour lectures and 11 one hour seminars, providing total contact time of 22 hours.

Method of assessment

A 3,000 word essay (worth 70% of the total mark) and one seminar presentation (worth 15% of the total mark) with participation (worth 15% of the total mark)

Indicative reading

Andreoni, James (2006) Philanthropy Madison, WI: University of Wisconsin

Bekkers, Rene and Wiepking, Pamala (2007) Generosity and Philanthropy: a literature review Social Science Research network

Bishop, Mathew and Green, Michael (2008) Philanthrocapitalism: How giving can save the world New York: Bloomsburg Press

Breeze, Beth (2006) Philanthropy’s Greatest Achievements London: Institute for Philanthropy

Breeze, Beth (2010) How Donors Choose Charities London: Centre for Giving and Philanthropy

Cunningham,. Hugh and Innes, Joanne (eds) (1998) Charity, Philanthropy and Reform: from the 1690s to 1850 Basingstoke: Macmillan

Frumkin, Peter (2006) Strategic Giving: the art and science of philanthropy Chicago: Chicago University Press
Ilchman, Warren. and Katz, Stanley (1998) Philanthropy in the World’s Traditions Bloomington: Indiana University Press

Lloyd, Theresa (2004) Why Rich People Give London: Association of Charitable Foundations

Payton, Robert and Moody, Michael (2008) Understanding Philanthropy: Its meaning and mission Bloomington: Indiana University Press

Sargeant, Adrian and Jay, Elaine (2004) Fundraising Management: analysis, planning and practice London: Routledge

Til, Jon Van (ed.) (1990) Critical Issues in American Philanthropy: strengthening theory and practice San Francisco: Jossey Bass

Wright, Karen (2002) Generosity versus Altruism (Centre for Civil Society Working Paper 17) London: London School of Economics

See the library reading list for this module (Canterbury)

Learning outcomes

The intended subject specific learning outcomes and, as appropriate, their relationship to programme learning outcomes
By the end of this module, successful students will:

1 .Be able to identify and understand the various theories and ideologies regarding the existence of philanthropic behaviours
2. Understand the role of government and policy-makers in shaping the legal, fiscal and cultural context for philanthropy and fundraising
3. Assess the value of a range of research methods appropriate to the study of fundraising, philanthropy and charitable giving

4. Provide a reasoned and justified opinion on contemporary issues relating to philanthropy and fundraising
5. Generate and present original ideas for applying academic and industry knowledge to tackle specific fundraising tasks

The intended generic learning outcomes and, as appropriate, their relationship to programme learning outcomes

Students successfully completing this module will be able to:

1. Gather appropriate library and web-based resources, make judgements about their merits and use the available evidence to construct and communicate an argument to be presented orally or writing.

2. Demonstrate skills in accessing, interpreting and analysing research data and official statistics to understanding of key issues in philanthropy and fundraising

3. Understand empirical research, assessing its merits and using it to construct an argument.

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