None [Although the module will complement the vocational orientation of the existing HPA Visual Arts Internship module].
This module appears in:
6-8 x 1 hour lectures by external speakers concerned with employment contexts and opportunities within the arts and heritage sectors
8 x 2 hour seminars introducing the practice and principles of copy writing and submitting work for commissioning
4 x1 hour small group tutorials to support students in drafting and composing their personal statement
Method of assessment
Assessment components will be 100% coursework assessment broken down into four elements as follows:
2x 500 word exhibition reviews undertaken to house style for a selected publication (20%)
1x 2000 word extended profile of an artist for a selected publication (50%)
1000-word self-assessment/personal statement (20%)
A short seminar presentation (10%) .
Art Business, Iain Robertson, Routledge 2007
Uncovering the Secrets of Magazine Writing: Writing Creative Non-Fiction for Print and Internet Publication, Nancy Hamilton, Allyn & Bacon, 2004
What Happened to Art Criticism? James Elkins, Prickly Paradigm, 2003
Writing About Visual Art, David Carrier, Allworth, 2003
By the end of this module, students will have:
1.been introduced to the copy styles of a range of non-academic art writing associated with the trade and specialist press;
2.explored some of the basic writing principles and protocols associated with trade journalism and submitting art related copy for publication;
3.considered the forms and roles of non-academic art writing and their contribution to the understanding and reception of the visual arts;
4.been familiarised with some of the basic techniques of preparing for and conducting interviews in support of arts-based feature and review writing;
5.identified some of the press, promotional and marketing activities undertaken by the arts and heritage industries more broadly;
6.These learning outcomes support the achievement of many of the programme outcomes, but relate in particular to those outcomes concerned with intellectual skills (especially B 6 and 7), subject-specific skills C1-8 and transferable skills D1-6.