2D Design Fundamentals - DESG4020

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2022 to 2023
Autumn Term 4 15 (7.5) checkmark-circle


On this module students will be introduced to a range of 2D design techniques, processes, essential skills, and understanding to enable them to quickly and confidently communicate their own design concepts and solutions in response to creative exercises and briefs. The skills taught on this module will be required, developed and deployed on many other modules throughout the programme, and should be considered essential core skills. Graphics students will work in an open studio to establish a design ethos, where design is studied and seen to operate in the digital realm, on the page and spatially and environmentally in the physical realm.


Contact hours

Total Contact Hours: 33
Private Study Hours: 117
Total Study Hours: 150

Method of assessment

Main assessment methods:

100% Portfolio

Reassessment methods:

Indicative reading

The University is committed to ensuring that core reading materials are in accessible electronic format in line with the Kent Inclusive Practices.
The most up to date reading list for each module can be found on the university's reading list pages: https://kent.rl.talis.com/index.html

Indicative Reading List:

Malinic, R. (2016). Book of Ideas – A Journal of Creative Direction and Graphic Design. London: Brand Nu
Meredith, D. and Hunt. J. (2017). Visual Communication Design. London: Bloomsbury
Muller, J. (2017). The History of Graphic Design: 1: 1890 – 1959. London: Taschen
Shaoqiang, W. (2016). Exhibition Art, Graphics and Space Design. Barcelona: Promopress
Yates, D., & Price, J. (2015). Communication Design. London. Bloomsbury.

See the library reading list for this module (Canterbury)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:

1. Generate design ideas, concepts, proposals in response to a brief.
2. Understand and use a range of design techniques and skills to create their own design work.
3. Have an understanding of the broader context of their practice within contemporary and commercial visual communication media platforms.
4. Experiment with and test design ideas and document the process.

The intended generic learning outcomes.
On successfully completing the module students will be able to:

1. Apply critical judgement in resolving issues and problems.
2. Be self-critical of work in progress, responding to the critical insights of others and investigating and assessing alternative methods and techniques.
3. Prioritise tasks and work efficiently on a project over a period of time.
4. Demonstrate flexibility of thought and an openness to new thinking.


  1. Credit level 4. Certificate level module usually taken in the first stage of an undergraduate degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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