Creative Narratives and Environments - DESG4016

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2022 to 2023
Spring Term 4 15 (7.5) checkmark-circle


The story or narrative is at the core of the majority of advertising and marketing campaigns as well as discrete design outcomes. This module will introduce the identification of narrative elements from a range of sources, understanding narrative structures with particular emphasis on storyboarding & script writing, often a combination of both. Exploring the hand drawn, collage and photomontage, utilising a rich range of techniques. Final projects can take experimental adventurous interpretations of a storyboard, including 2D & 3D comics, graphic novel book form, 3D structures and performance space (including live action/animation of space). Knowledge and skills gained on this module will be transferable to creative projects across the programmes.


Contact hours

Total Contact Hours: 33
Private Study Hours: 117
Total Study Hours: 150

Method of assessment

Main assessment methods:
100% Portfolio

Reassessment methods:

Indicative reading

The University is committed to ensuring that core reading materials are in accessible electronic format in line with the Kent Inclusive Practices.
The most up to date reading list for each module can be found on the university's reading list pages:

Indicative Reading List:

Abbott, H.P. (2008). The Cambridge Introduction to Narrative. Cambridge: Cambridge UP
Ackland-Snow, T. (2017). The Art of Illusion: Production Design for Film and Television. Marlborough: Crowood Press
Field, S. (2005). Screenplay – The Foundations of Screenwriting. New York: Delta (Dell Publishing)
Fog, K., Budtz, C. et al. (2010). Storytelling – Branding in Practice. Denmark: Samsfundslitteratur Press
Giuseppe, C. (2008). The Storyboard design course: the ultimate guide for artists, directors, producers and scriptwriters. London: Thames and Hudson
Truby, J. (2009). The Anatomy of Story. USA: North Point Press
Winslow, T. (2006). The Handbook of Set Design. Marlborough: Crowood Press

See the library reading list for this module (Canterbury)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:

1. Identify and source different approaches to developing and constructing narratives.
2. Analyse a brief and/or service or product and identify narrative elements.
3. Understand the importance of narrative in the design process and design strategy.
4. Understand and demonstrate the role of narrative within contemporary and commercial visual communication media platforms.
5. Communicate different narratives – tell stories - using different formats and media, e.g. visual, 2D and 3D, literary, oral.

The intended generic learning outcomes.
On successfully completing the module students will be able to:

1. Undertake research and analysis of information, case studies and data.
2. Be self-critical of work in progress, responding to the critical insights of others and investigating and assessing alternative methods and techniques.
3. Prioritise tasks and work efficiently on a project over a period of time.
4. Demonstrate flexibility of thought and an openness to new thinking and apply to problem solving.


  1. Credit level 4. Certificate level module usually taken in the first stage of an undergraduate degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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