Experimental Typography - DESG4014

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2022 to 2023
Spring Term 4 15 (7.5) checkmark-circle


This module will introduce the attributes and language of typography. It will examine the principles of type and how it enables an idea to be written and given visual form. The module will examine the breaking of conventions and will encourage type/letterform experiments where function and form are challenged and where the concept of type as image is explored.
There will be the opportunity to pursue two and three dimensional outcomes as text is increasingly sculptural and integrated within architecture.


Contact hours

Total Contact Hours: 33 (includes workshops and tutorials)
Private Study Hours: 117
Total Study Hours: 150

Method of assessment

Main assessment methods:
100% Portfolio

Reassessment methods:
Reassessment instrument: Like-for-like

Indicative reading

The University is committed to ensuring that core reading materials are in accessible electronic format in line with the Kent Inclusive Practices.
The most up to date reading list for each module can be found on the university's reading list pages: https://kent.rl.talis.com/index.html

Ambrose, G., Harris, P. (2011). The Fundamentals of Typography. London: Bloomsbury
Cullen, K. (2012). Design Elements, Typography Fundamentals: A Graphic Style Manual for Understanding How Typography Impacts Design. USA: Rockport
FL@33, Vollauschek, T., Jacquillet, A. (2011). The 3D Type Book. London: Laurence King
Heller, S. (2012). Typography Sketchbooks. London: Thames & Hudson

See the library reading list for this module (Canterbury)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:

1. Identify and understand the fundamental principles and conventions of typography.
2. Experiment with the manipulation/application of type and letterforms.
3. Select appropriate media/materials in the development of alternative strategies.
4. Understand and utilise the relationships between type, image and language.

The intended generic learning outcomes.
On successfully completing the module students will be able to:

1. Be resourceful and imaginative in the use of design concepts and principles for independent enquiry.
2. Determine appropriate priorities and alternatives and evaluate their effectiveness.
3. Accommodate change, uncertainty and new forms of thinking.
4. Evaluate the appropriateness of different approaches to solving defined problems and communicate outcomes effectively.


  1. Credit level 4. Certificate level module usually taken in the first stage of an undergraduate degree.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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