The focus of the module is to look at the importance of customer orientation, its strategic and operational role in gaining competitive advantage together with the interrelationship between operations and marketing. The module will focus on the following key topics:
The management of processes in:
* Services
* Manufacturing
Key processes in operations management, including:
- Fitting operations into the organisation's strategy
- Competing through operations
- New Product and process design and analysis
- Supply network design and performance
- Capacity management
- Quality Improvement towards excellence
- Project management
- Sustainable operations management
- The application of information technology in operations
Contact hours: 36
Private study hours: 114
Total hours: 150
Main assessment methods
Group presentation, 20 minutes (20%)
Examination, open book, 2 hours (80%)
Re-assessment method:
100% examination
See the library reading list for this module (Canterbury)
On successfully completing the module students will be able to:
- Demonstrate an in-depth understanding of the main issues in the management of operations in local and global context
- Demonstrate a comprehensive understanding of the current roles of operations managers within an international, complex, and constantly changing context
- Apply operations management concepts, techniques and tools successfully.
- Critically identify the links between Operations Management concepts, techniques and tools and the broader issues of innovation, creation and growth of new ventures, and sustainable organisational performance
- Develop a systematic understanding of ethical and responsible approaches to Operations management
The intended generic learning outcomes. On successfully completing the module students will be able to:
- Demonstrate complex problem solving and decision making skills
- Demonstrate comprehensive research and critical thinking skills
- Learn through reflection on practice and experience
- Work and study independently and in groups, and utilise resources effectively
- Demonstrate comprehensive communication and report writing skills
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