Business Research Methods - BUSN9077

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Module delivery information

This module is not currently running in 2024 to 2025.

Overview

This module develops the necessary knowledge and skills for students to be able to successfully complete a business report proposal. Indicative topics are:
- Choosing a company for analysis
- Identifying suitable accounting issues relevant to the chosen company
- Searching and reviewing the literature and Bloomberg
- Choosing suitable methods and approaches for analysing the chosen company
- Preparing the business report proposal
- Structuring the business report

Details

Contact hours

Total contact hours: 12
Private study hours: 138
Total study hours: 150

Method of assessment

Main assessment methods
Business Report Proposal (1000 words) (100%).

Reassessment methods
100% coursework.

Indicative reading

Beattie, V., Ryan, B., Scappen, R. W. and Theobald, M. (2002), "Research Methods and Methodology in Finance and Accounting", Cengage Learning

Blumberg, B., Cooper, D.R., and P.S. Schindler (2008), "Business Research Methods", 2nd European Ed, McGraw Hill

Bryman, A. and Bell, E. (2006) "Business Research Methods", Oxford University Press

Hussey, J. and Hussey, R. (1997) "Business Research: A Practical Guide for Undergraduate and Postgraduate Students, Palgrave

Weyers, J. and McMillan, K. (2007) "How to Write Dissertations and Project Reports", Prentice Hall

See the library reading list for this module (Canterbury)

Learning outcomes

The intended subject specific learning outcomes.

On successfully completing the module students will be able to:
- demonstrate comprehensive understanding of the principles underlying the use of the various statistical techniques and their limitations
- demonstrate strong numeracy and quantitative skills in the selection of appropriate techniques and application
- use subject knowledge to critically assess the strengths and weaknesses of different qualitative research approaches used in management and organisation research
- comprehensively understand and make use of a range of qualitative data analysis approaches
- distinguish between different optimisation and forecasting techniques and critically examine how these are applicable within the accounting decision making process

The intended generic learning outcomes.

On successfully completing the module students will be able to:
- demonstrate critical thinking and problem solving
- select, organise, develop and synthesise complex material
- identify and apply appropriate research methods (quantitative or qualitative) to independent research
- research and work effectively with minimal supervision
- conduct and communicate research effectively as appropriate

Notes

  1. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  2. The named convenor is the convenor for the current academic session.
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