This module is not currently running in 2021 to 2022.
The purpose and aims of the module are to:
Identify successful business and organisational models in the e-commerce/digital business era
Show how firms can develop organisational capabilities to execute these models successfully
Explain the importance of organisational structure, leadership and management for digital transformation
Demonstrate the importance of understanding, analysing, designing, developing and integrating business processes as well as data to achieve greater organisational effectiveness
Illustrate the vital role of technology in enabling success in the digital era.
Total contact hours: 24
Private study hours: 126
Total study hours: 150
Main assessment methods:
5 online MCQ quizzes (15%)
Online seminar contributions (15%)
Individual essay – 2500 words (70%)
Reassessment method:
100% coursework
The recommended textbook is:
The main textbooks are:
Prahalad, C.K. and Krishnan, M.S. (2008) The New Age of Innovation: Driving Co-created Value Through Global Networks, London: McGraw-Hill Professional
Shane, Scott (2009) Technology Strategy for Managers and Entrepreneurs, Harlow: Pearson Prentice Hall
Other useful books are:
Chen, S. (2005) Strategic Management of e-Business (2nd ed.), Chichester: John Wiley & Sons
Child, J. and Faulkner, D. (1998) Strategies of Co-operation, Oxford: Oxford University Press
Davenport, T. and Prusak, L. (1998) Working Knowledge: How Organizations Manage What They Know, Boston, Mass.: Harvard Business School Press
Jelassi, T. and Enders, A. (2005) Strategies for e-Business – Creating Value through Electronic and Mobile Commerce, Concepts and Cases, London: FT Prentice Hall
Storey, J. ed. (2001) Human Resource Management - A Critical Text (2nd ed.), London: Thomson Learning
Willcocks, L. et al. (2000) Moving to E-Business, Chatham: Random House
See the library reading list for this module (Canterbury)
The intended subject specific learning outcomes:
On successfully completing the module students will be able to:
- Understand successful business and organisational models of firms in the era of E-Commerce
- Analyse how Internet technologies affect the application of these models and apply this analysis to real (or "realistic") organisations
- Plan the implementation of organisational change to embed new technology in business strategy, processes and work practices
The intended generic learning outcomes:
On successfully completing the module students will be able to:
- Select, organise, develop and synthesise complex material
- Analyse problems and the identify appropriate solutions
- Plan work and study independently and use relevant resources.
- Communicate, coordinate and perform effectively in a team environment (both face to face and virtual)
University of Kent makes every effort to ensure that module information is accurate for the relevant academic session and to provide educational services as described. However, courses, services and other matters may be subject to change. Please read our full disclaimer.
