Retail Management - CB9028

Sorry, this module is not currently running in 2017-18.







  • An Overview of Retail Management
  • Gathering Information and Targeting Customers
  • Choosing a Store Location
  • Managing a Retail Business
  • Merchandise Management and Pricing
  • Communicating with the Customer
  • Details

    This module appears in:

    Contact hours

    For this module 150 contact hours are derived from: Lectures (12 hours); Seminars (12 hours); Independent Study (126 hours)

    Method of assessment

    Unseen 2 hour examination (70%) and Group Report (3,000 Words) (30%)

    Indicative reading

    BERMAN, B. and EVANS, J.R. 2010. Retail Management: A Strategic Approach. 11th ed. London: Prentice Hall (ISBN-10: 0131870165)

    LEVY, M. and WEITZ, B., 2009. Retailing Management. 7th ed. Boston: McGraw-Hill/Irwin. (ISBN-13 9780073381046)

    NEWMAN, A., 2002. Retailing: Environment and Operations. UK: Thomson Learning.

    ALEXANDER, N., and DOHERTY, A. M., 2008. International Retailing. London: Blackwell Publishers Ltd.

    DAWSON, J., 2006. Strategic Issues in International Retailing. London: Routledge.

    See the library reading list for this module (Canterbury)

    See the library reading list for this module (Medway)

    Learning outcomes

    11.1 Demonstrate knowledge and understating of how the retail industry works and the factors that influence its success.
    11.2 Understand how to create a shopping experience that builds customer loyalty.
    11.3 Understand how to receive, present and maintain merchandise and the functions that support service and sales.
    11.4 Understand the dynamic changes in retailing and identify the similarities and differences in applying retail management theories and concepts.
    11.5 Collect, analyze and interpreter data from consumers to guide strategic and tactical marketing decisions.

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