Global Strategy and Economics - BUSN9144

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Module delivery information

Location Term Level1 Credits (ECTS)2 Current Convenor3 2023 to 2024
Spring Term 7 15 (7.5) Paul Phillips checkmark-circle


The module will cover a variety of aspects imperative for a strategic analysis at a global level underpinned by economic rationales focusing on the business environment and the way firms interact either as multinational organisations or uni-national organisations that compete with multinationals. It will cover the following areas:
• Globalisation and the global business environment
• Global strategies and their determinants
• The economic rationale for globalisation and international expansion
• Building a global organisation through the successful creation of new ventures
• Risk analysis, country risk, political risk institutional environment and organisational responses
• Non-market strategies
• Ethics and corporate social responsibility in the global context
• Managing strategic Innovation and change


Contact hours

Contact hours: 36
Private study hours: 114
Total hours: 150

Method of assessment

Main assessment methods
Group presentation, 25-30 min (20%)
Individual Report, 3,000 words (80%)

Re-assessment method:
100% coursework

Indicative reading

• CORE (2020) The Economy, the online, open access textbook, available at:
• Philips. P. and Moutinho L (2018) Contemporary Issues in Strategic Management, Routledge, New York
• Dicken, P. (2015) Global Shift: Mapping the Changing Contours of the World Economy, (7th edition) New York: Guilford Publications
• Peng, M. (2013) Global Strategic Management, (3rd Edition), South-Western College Publishing
• Mintzberg, H., Lampel, J., Quinn, J. B. and S. Ghoshal (2003) The Strategy Process, (4th edition), Prentice Hall Publishing.
• Rugman, A.M. (ed.) (2009) The Oxford Handbook of International Business, Oxford: Oxford University Press
• Selected articles from Journal of World Business, Global Strategy Journal, Journal of International Business Studies, Strategic Management Journal and Harvard Business Review

See the library reading list for this module (Canterbury)

Learning outcomes

The intended subject specific learning outcomes.
On successfully completing the module students will be able to:
- Demonstrate systematic understanding of areas which are fundamental to the development of successful strategy in the global context and a critical awareness of the macro-economic variables and other aspects of organisational context, structure and culture on global strategy implementation for innovation, creation and growth of new ventures, and sustainable organisational performance.
- Integrate global strategic thinking into the holistic management of a multinational organisation informed by understanding of relevant economic theories and context
- Critically analyse the complexity and the interconnections between various dimensions of multinational enterprises engaged in international activities such as international finance and accounting, international HRM, ethics, sustainability and government-business relations
- Demonstrate an ability to assess the complexities of strategic decision making and effectively play their part in managing resources across national boundaries
- Develop strong ability to construct logical economic arguments as they apply to international strategic decisions

The intended generic learning outcomes.
On successfully completing the module students will be able to:
- Communicate effectively to a variety of audiences and/or using a variety of methods
- Problem solve and making decisions through the analysis of problems and identification of appropriate solutions
- Apply critical thinking skills, also when working with complex material and utilise resources effectively
- Scan and organise data, extract meaning from information and share knowledge with others


  1. Credit level 7. Undergraduate or postgraduate masters level module.
  2. ECTS credits are recognised throughout the EU and allow you to transfer credit easily from one university to another.
  3. The named convenor is the convenor for the current academic session.
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