In the rapidly evolving world of business, developing and implementing effective strategies is essential for success. This module equips students with the knowledge and skills necessary to excel in the field of strategic management. You will engage in rigorous analysis and critical thinking to explore a range of strategic concepts, from the fundamentals of strategic planning to advanced topics in supply chain dynamics, quality management, and technology-driven innovation. By the end of this module, you will have the ability to utilize analytical techniques and critical thinking to evaluate strategic alternatives and make informed recommendations. Throughout the module, you will engage in interactive discussions, group projects, case study analysis, and hands-on exercises to enhance your problem-solving and decision-making skills.
Lecture 16, Seminar 16
Group Report (1500 words) worth 20%.
Online Test (45 minutes) worth 20%.
Individual Report (2500 words) worth 60%.
Reassessment Method: 100% Written Assessment - Individual report – 2,500 words
On successfully completing the module, students will be able to:
Evaluate and apply the principles and theories of business strategy in real-world contexts, to formulate effective business strategies that adapt to the evolving business landscape.
Critique complex strategic issues, conducting in-depth analyses, and make informed strategic recommendations in business management.
Critically assess academic literature and apply it in order to propose solutions to the strategic challenges faced by businesses.
Integrate various aspects of strategic management into a cohesive strategic framework including, supply chain dynamics, quality management, and technology-driven innovation, aligning organisational objectives with strategic initiatives.
Make recommendations for strategic decisions, assessing alternatives, weighing potential risks and benefits and making well-substantiated strategic recommendations, informed by data.
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