Centre for Health Services Studies

Excellence in Health Research


PROJECT NOW COMPLETED. CHSS is working with Yale School of Public Health as part of a global project to promote breastfeeding in Britain.

Sally Kendall, Professor of Community Nursing and Public Health, is leading the Becoming Breastfeeding Friendly (BBF) programme for England, Scotland and Wales. The BBF programme involves a five-step process, including application of a suite of benchmarks to accurately assess barriers to successful breastfeeding on a country-wide level. It also provides case studies to assist decision-makers in implementing it most effectively.

The BBF programme helps countries identify gaps in their own breastfeeding programmes, thus enabling focused resource allocation, ultimately leading to improved breastfeeding results.

Breastfeeding rates must improve around the world to meet the WHO’s 2025 global target of increasing the rate of exclusive breastfeeding in the first six months to at least 50%. As well as Great Britain, Germany, Myanmar, Samoa, Mexico and Ghana, have accepted the challenge to reach this target by implementing the BBF programme.

Start date: 1/11/2017
End date: 28/02/19

Funding (joint):
Public Health England, Wales and Scotland (£42,500)
and the Family Larsson Rosenquist Foundation (unrestricted grant to Yale University) ($32,000)

back to top

Images on the BBF webpages are used with the kind permission of Hollie McNeish.

Centre for Health Services Studies, University of Kent, Canterbury, Kent, CT2 7NF

Enquiries: +44 (0)1227 824057, follow us on Twitter, or email the Centre for Health Services Studies. Privacy Notice.

Last Updated: 28/03/2019