Centre for Health Services Studies

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Healthy Foundations is a lifestyle segmentation model which attempts to understand what motivates people and their motivations for change. This project carries out further analysis of the survey data. Nationally, the five core motivational segments are: ‘Health Conscious Realists’, ‘Balanced Compensators’, ‘Live for Today’s’, ‘Hedonistic Immortals’, ‘Unconfident Fatalists’.

Start date: 01/03/2013 End date: 30/06/2013

Funder: Hastings and Rother PCT

Funding: £15,000

Publication: Health and Well-being in East Sussex Director of Public Health Annual Report 2012 (pdf)

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Centre for Health Services Studies, University of Kent, Canterbury, Kent, CT2 7NF

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Last Updated: 22/05/2017