Careers and Employability Service

I want to work in the Media

Job roles


      This is one of the most popular and competitive of all graduate career areas but if you follow the advice given here, your chances of entry will be greatly improved! Whether you hope to get into T.V., Radio, Publishing [4]Advertising [5]Journalism [6] or the Theatre [7], then you must:


    • Begin your planning early. In your first or second year get relevant practical skills (writing for Inquire, presenting for Canterbury Student Radio, Film Making Society, computing skills such as Quark or In-Design [8]). Canterbury Student Radio has very good equipment and will give you useful live broadcast skills for your CV. If you're going for journalism you'll need a portfolio [9] of articles you've had in print to show editors.
    • Prepare a media CV and covering letter. It MUST be focused towards the media job you're aiming for and be of high quality - a general CV won't work. See  our CV examples  [10]where you will find an example media and creative CVs and actor's CV, and a media covering letter and pick up our free CVs Booklet from  the Careers Service reception.
    • Contact media employers see Find Employers and try to get employment or (more likely!) unpaid work experience with them. 
    • Most entry-level media jobs are not advertised as most media organisations get enough speculative CVs to simply select from these: they don't need to place an advert or use a recruitment agency.
    • Learn to network. Talk to people in the area you want to enter, visit them to ask questions, and arrange work-shadowing, uUse social media for professional networking See our Creative Jobhunting web page  for details of how to network effectively.
    • The candidates who are eventually successful tend to be assertive individuals who won't take no for an answer and who aren't afraid to ring up a newspaper editor to ask for unpaid work experience.
    • A lot of postgraduate media courses have sprung up. The better ones may aid your chances of entry but choose those that teach the PRACTICAL job skills required and not just media theory! If they offer a placement with an organisation in the media as part of the course even better. These courses tend to be expensive and many graduates will get into the media without them. See our postgraduate study pages [13] See our journalism page [14] and publishing page [15] for respective courses.
    • Do careful research. If you haven't, other candidates will have and they will get the jobs. For many detailed media job descriptions including tips on how to get in, see Prospects Careers in the media and internet. Target Careers in media, journalism and publishing. Creative Skillset Job roles in film, TV, radio, animation and VFX Media careers talks are offered each year by the Careers Service.
    • Learn useful skills. Learning to use desktop publishing software will greatly improve your CV for publishing and journalism jobs. Microsoft Publisher is part of MS Office and although basic, will get you started. Even better are Quark Xpress and In Design: you can download fully working demos of these professional packages which you can practice and then add to your CV. Adobe Photoshop (image manipulation) will also help, as will basic web page design skills as so much publishing is now electronic.
    • Be prepared to start at the bottom as an intern, gopher, runner or lowly assistant. If you are good you will move up. Many graduates take 6 to 9 months after graduation before they get their first (badly paid) media job.
    • Come in to see an adviser in a quick queries session to have your media CV checked or a guidance interview to discuss your options and how to get in.
    • Persevere: if you have gained the practical skills outlined above, getting into the media is not that difficult - indeed many Kent graduates are successful every year!

    Advertising, Marketing, Communication, Administration

    Media Sales Executive, Media Planner, Media Buyer, Arts Administrator, Advertising, Public Relations, Marketing
    TIPS: It's still very true to say that in the Media it helps to know people - there's a real network between organisations. Use social media to develop your network explore Creative Jobhunting. Job Profiles on include links to sector specific websites with job opportunities and links to prospective employers. Publication such as Willings Press Guide and The Writers and Artists Yearbook list companies and information on how to get started in a competitive industry.
    Get involved Be prepared to do unpaid work initially, a bursary may be available to help with out of pocket expenses. Consider volunteering on projects for charities. Talking to a career mentor or work shadowing can be a good starting point explore this through LinkedIn
    Qualities for success Persistence, sense of humour, good attitude, flair, and personality required - anything that is above ordinary.

    Media Research

    It is important to be aware that media research is not the same as academic research. It is more closely related to journalism and involves coming up with ideas, finding people to appear in programmes, fact-checking and ensuring compliance with copyright and other legislation. It requires very good interpersonal and organisational skills TV Researcher, Programme Researcher

    Self employment

    Freelancing is a significant part of the many careers in the media, it can be a good way to get started. Creative Skillset Introducing freelancing
    Hub for Innovation and Enterprise  activities are open to all students offering advice and support


Careers and Employability Service - © University of Kent

The University of Kent, Canterbury, Kent, CT2 7ND, T: +44 (0)1227 764000 ext. 3299

Last Updated: 15/06/2021