What can I do with my degree in Marketing?
The careers listed below may be particularly relevant to Marketing graduates. Remember also that there are many other roles where the skills developed by studying Marketing will be useful to you and valued by graduate recruiters.
Advertising Account Executive
Advertising account executives are the bridge between the client and the agency. Account Executives are responsible for ensuring the smooth running of client accounts within the agency. They need to develop effective working relationships with client contacts. They will get involved with solving problems, drafting internal and external communications, and documenting progress on a variety of agency projects.
Prospects job profile: Advertising account executive
Institute of Practitioners in Advertising: Account Executive
In essence, a consultant’s job is to advise an organisation on improvements that can be made. Consultancy usually involves identification and assessment of a problem or analysis of a specific area, reporting findings and formulating recommendations.
Prospects job profile: Management consultant
Inside Careers: Management consultancy
Plans, co-ordinates and manages market research projects, collecting and analysing quantitative and qualitative information and communicating it to clients.
Prospects job profile: Market researcher
The Market Research Society: Your career in research
Public Relations Officer
PR officers use a variety of media and communication channels to put over messages on behalf of their clients that will build a positive reputation for that client in the eyes of consumers, investors, the media and other stakeholders.
Prospects job profile: Public relations officer
Public Relations and Communication Association: Careers in Public Relations
Project managers are responsible for the planning, management, coordination and financial control of a project. They ensure that a project is completed on time and within budget, that the project's objectives are met and that everyone else is doing their job properly.
Prospects job profile: Project manager
Association for Project Management: Project management career path
Purchasing managers are responsible for buying the best quality equipment, goods and services for a company or organisation at the most competitive prices. Through effective negotiation, networking and dealing with numbers, purchasing managers can help a business or organisation save money and increase profits. They work in a wide range of sectors for many different organisations from public sector bodies to retailers to manufacturing industry, possibly on a worldwide scale.
Prospects job profile: Purchasing manager
The Chartered Institute of Procurement and Supply
Sales executives sell a company's products and services to customers including businesses and public sector organisations, in the UK and/or abroad. They approach potential customers with the aim of winning new business; and work to maintain good relationships with existing clients in order to gain repeat business.
Prospects job profile: Sales executive
Target jobs: Sales executive
You may be interested in graduate roles outside of Business. There are many employers who are looking for graduates with good degrees but do not have a preference for the subject studied. To explore different career options see: