Digital Marketing

 

This is a rapidly growing area, using channels such as e-mail, websites, social media and texts to promote products, services and events to a targeted audience.

Roles include:

The ability to take data - to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it's going to be a hugely important skill in the next decades.
Hal Varian, Google Chief Economist

Digital Account Managers coordinate digital marketing campaigns and the various people involved in them. Their activities may include market research, liaison with clients, integrating digital marketing with traditional marketing methods and monitoring the impact and success of campaigns.

Search Engine Optimisers aim to increase the number of “hits” on a particular site and increase its Google ranking by persuading other key sites to link to it, and also by making sure that particular keywords are used on the site.

What Makes a Digital Marketer? – Guardian article http://careers.guardian.co.uk/careers-blog/what-makes-a-digital-marketer-ben-wardell

Interview questions for an on-line copywriter post missing file

Useful links:

Employers:

The top 20 UK search agencies

(Source Marketing Services Guide 2010)

1. Bigmouthmedia
2. iCrossing
3. Greenlight
4. Forward3D
5. Latitude
6. Jellyfish
7. Unique Digital

8. Stickyeyes
9. Tamar
10. Steak Media
11. Propellernet
12. Golley Slater Group
13 Epiphany Solutions
14. Agenda 21

15. Equi-Media
16. I Spy Marketing
17. Summit Media
18. VCCP Search
19 Harvest Digital
20 SiteVisibility

See also our pages on:

Advertising www.kent.ac.uk/careers/workin/advertising.htm
Marketing www.kent.ac.uk/careers/sitesadv.htm
Media Recruitment Agencies www.kent.ac.uk/careers/sitesmedia.htm#Recruitment

A leopard can change its spotsI am a nerd

Getting your foot in the door of job related to your degree is difficult, but getting your toe in the hallway of a career path away from your degree is enormously harder. This is my story of how a leopard can change its spots.

I had graduated from UKC after studying Computers Systems Engineering, and at the time my options ranged from IT developer to Electrical engineer, but mostly staying in the technical side of business. Following graduation, I ended up working as an electrical engineer for Motorola. Although interesting at the start, the repetitive day-to-day tasks kicked in and the challenge became procedure. I managed to last a year before I quit to move on.

Back in Uni, I've found that I had a natural “common sense” when it comes to marketing and advertising and I set my heart on securing a job in the marketing industry. After 6 months of re-inventing myself, and not giving up, I finally managed to get my foot in the door.

I'm now working for a leading ecommmerce website design agency based in London as the Marketing Executive. Waking up on Monday mornings is no longer a struggle. Although I didn't have any formal qualifications to being with, I got in by demonstrating that I was capable of learning quickly in my 6 months out of work. Luckily for me, Digivate has a great culture in investing in people and as a result of talented staff, they now have has a stellar client list from Selfridges to HSS and Paperchase.

Through my experience, I found that if you have the ambition and desire, persistent job hunting will eventually pay off. The additional background knowledge in your degree will give you the advantage to help you secure a dream job in any sector.

Kun Dang, Digivate Ltd

 

Also see our Computing Careers page

Last fully updated 2012