How to create a portfolio


"As someone who has employed many artists and coders over the last few years the most valuable advice is get drawing or get coding. Nothing impresses a potential employer more that a portfolio of work. Team up with each other, one coding, the other on the artwork. Also look beyond the traditional players, look at similar industries, like gaming (video slot machines) and web design."

You need a portfolio to showcase your work and to help to demonstrate your skills to prospective employers . Nothing impresses more than a beautifully presented portfolio at an interview. But don't send it unless requested. Always bring it with you if you have an interview.


How to make a portfolio

What should my portfolio include?

A good portfolio would probably have most of the following

Portfolios for Print Journalism

Portfolios for Multimedia

Web Portfolios

A Web portfolio has many advantages:



A blog can sometimes be a compliment to your portfolio allowing you to keep potential employers right up to date with what you are doing. You can ask for comments from viewers on your latest work. Keep it professional!


In the creative industries Instagram feeds are to some extent now replacing CVs and portfolios. Successful Instagram portfolios may also include information on your activities outside work as well as traditional material. Creative directors now often use Instagram to vet candidates as they can get a taste of your personality as well as your artistic skills. See our Using Social Media in Jobhunting page for more about this.


A SHOWREEL gives a taster of your skills and can be placed on-line and/or on a DVD. Tell the viewer how long it will last in case they have limited time (or patience!). Portfolio and showreel advice can be found at

Portfolio interviews

At the interview be prepared to talk about the specific pieces that you are presenting on and the work of designers/writers you admire. Make sure that you can confident explain and discuss the items in your portfolio. You may be asked to talk about the context for your portfolio examples at interview: where you got the idea for the piece; what your influences were and how you went about producing it. You may be asked if you specialise in a particular area, or work on lots of different aspects.

Portfolio Examples

If you would like to add your own portfolio here as an example to current students, do please email me.


Also see:

old phone
One Kent graduate looking for work as a multimedia designer designed his portfolio dressed up as an old analogue phone: dialing 1 presented his CV, dialing 2 gave Graphics, 3 Video projects etc. Personal details were typed on screen as you watched on an old-fashioned typewriter.