Events Calendar
Oct 29
12:00 - 14:00
Narrative arts, prosocial messages and emotion-centred communication.

Narrative arts, prosocial messages and emotion-centred communication: A multimodal and transmedial approach.

Dr Chiao-I Tseng (University of Bremen)

This event is generously funded and co-hosted by the Arts and Prosocial Behaviour Research Group, People United, School of Arts Graduate Studies Committee, Aesthetics Research Centre, and the Film, Media and Culture Research Cluster.

Prosocial messages such as information about poverty, health/illness, victims of war and social injustice, etc. are narratives constructed with an aim to trigger empathy-related emotions in the audiences and readers, to enhance people's interests in social issues and to promote people's participation in social political activities. In recent years, a growing body of empirical research has focused on studying empathy in narrative media with a focus on testing narrative effects, namely, the impact triggered by people's overall exposure to prosocial messages (Moyer-Guse & Nabi 2009, Bartsch et al 2018). Despite empirical advances in studying the narrative exposure and impact, it is not yet known just how formal elements and content structures in narratives are correlated to prosocial effects, information truthfulness, emotional engagement and persuasive functions. This talk will present an ongoing research project on multimodal and transmedial approach to prosocial messages in narrative arts. Multimodal methods (Tseng et al 2018) provide systematic analysis of how particular structures of events and character developments lead the readers'/viewers' to certain narrative interpretation paths. Transmedial comparative research contributes to crucial understanding of how certain prosocial communicative strategies can be more effectively mobilised by maximising the benefits of particular media affordances (Tseng & Bateman, 2018). Through systematically comparing cross-media narratives of similar prosocial themes in films, graphic novels and empathy games, this talk will show the strength of multimodal and transmedial approaches in effectively connecting the form/function of narrative mechanisms to the empirical results of narrative immersion, persuasive and learning effects.

No booking required


Seminar Room L1.9,
Keynes College,
University of Kent,
United Kingdom


Open to staff and students,


Contact: Georgia Miller
T: 01227 827228
School of Arts


Corporate Communications - © University of Kent

The University of Kent, Canterbury, Kent, CT2 7NZ, T: +44 1227 764000

Last Updated: 10/01/2012