School of Psychology

Experience Excellence Studying People


Dr Georgina Randsley de Moura

Senior Lecturer in Social Psychology
Georgina Randsley de Moura

Research interests

Leadership, innovation, and norms; intra- and intergroup dynamics; social psychology in organizations

Key publications

Abrams, D., Randsley de Moura, G., Marques, J.M., Hutchison, P. (2008). Innovation credit: When can leaders oppose their group's norms? Journal of Personality and Social Psychology, 95(3), 662-678.

Randsley de Moura, G., Leader, T., Pelletier, J., & Abrams, D. (2008). Prospects for group processes and intergroup relations research: A review of 70 years' progress. Group Processes and Intergroup Relations, 11(4), 575-596.

Randsley de Moura, G., Abrams, D., Retter, C., Gunnarsdottir, S., Ando, K. (2009). Identification as an organizational anchor: How identification and job satisfaction combine to predict turnover intention. European Journal of Social Psychology, 39, 540-557.

Randsley de Moura, G., Abrams, D., Marques, J.M., Hutchison, P. (2010). Innovation credit: When and why do group members give their leaders licence to deviate from group norms. In J. Jetten & M. Hornsey (Eds), Rebels in groups: Dissent, deviance, difference, and defiance. Oxford: Blackwell-Wiley.

Also view these in the Kent Academic Repository
Articles

    Zagefka, H. and Noor, M. and Brown, R. et al. (2011) Donating to disaster victims: Responses to natural and humanly caused events. European Journal of Social Psychology, 41 (3). pp. 353-363. ISSN 0046-2772.

    Abstract

    The effect of the cause of a disaster, i.e. whether it was perceived to be caused by human or natural factors, on willingness to donate money to disaster victims was examined. In Study 1 (N=76), the cause of a fictitious disaster was experimentally varied. In Study 2 (N=219), participants were asked about their views regarding donations to two real-life disasters, one of which was perceived to be naturally caused while the other one was perceived to be caused by humans. In Study 3 (N=115), the cause of a fictitious disaster was experimentally varied, but this time measures of the proposed psychological mediators of the effect on donations were included, namely perceived victim blame and the extent to which victims were thought to make an effort to help themselves. A measure of real donation behaviour was also added. In Study 4 (N=196), the proposed psychological mediators were manipulated directly, and the effect of this on donations was monitored. Across all studies, more donations were elicited by naturally caused rather than humanly caused disasters. This difference was driven by a perception that the victims of natural disasters are to be blamed less for their plight, and that they make more of an effort to help themselves. Implications for theory and practice are discussed.

    Frings, D. and Abrams, D. and Randsley de Moura, G. et al. (2010) The effects of cost, normative support, and issue importance on motivation to persuade in-group deviants. Group Dynamics: Theory, Research, and Practice, 14 (1). pp. 80-91. ISSN 1089-2699.

    Abstract

    Persuading in-group deviants to become normative may carry costs that outweigh the advantages of group consensus. This study investigates the effects of potential cost, normative support, and issue importance on group members' efforts to change the views of in-group deviants (N = 115). In line with previous research into bystander intervention, the authors show that when costs are low, high levels of either importance or normative support are sufficient to increase persuasion action tendency. When costs are higher, higher levels of both issue importance and normative support are necessary to increase persuasion action tendency. In addition, content analysis of messages sent to in-group deviants show that high potential costs and low levels of issue importance reduce the proportion of messages sent that are persuasive. These results are discussed in terms of theories of approach/avoidance and social identity.

    Randsley de Moura, Georgina and Abrams, D. and Retter, Carina et al. (2009) Identification as an organizational anchor: How identification and job satisfaction combine to predict turnover intention. European Journal Of Social Psychology, 39 (4). pp. 540-557. ISSN 0046-2772.

    Abstract

    The article examines the role of organizational identification and job satisfaction in relation to turnover intentions in seven organizations. Two models are proposed in which either job satisfaction ororganizational identification was treated as a mediator of the other's relationship with turnover intention. The organizations varied in terms of culture (Japan vs. UK), and institutional domain (academic,business, health, mail, legal).Within each organization,and meta-analytically combined across the seven samples (N=1392),organizational identification, mediated the relationship between job satisfaction and turnover intention more than job satisfaction mediated the relationship between organizational identification, and turnover intention. Organizational identification also had the larger overall relationship with turnover intention. This pattern remained true when gender, age, type of organization, culture, and length of tenure were accounted for, although the direct relationship between job satisfaction and turnover intention was stronger in private than public organizations and when the ratio of men was higher. The findings are consistent with a social identity theory (SIT) perspective and with the idea that identification is a more proximal predictor of turnover intention. Over and above job satisfaction, organizational identification offers a sting psychological anchor that discourages turnover intention ill a range of organizational contexts.

    pdf
    Abrams, D. and Randsley de Moura, G. and Marques, J.M. et al. (2008) Innovation credit: When can leaders oppose their group’s norms? Journal of Personality and Social Psychology, 95 (3). pp. 662-678. ISSN 0022-3514.

    Abstract

    Two preliminary studies and 5 experiments examined judgments of leaders who challenge their group's norms. Participants viewed information about group members whose attitudes were normative or deviated in a pronormative or antinormative direction. The antinorm member was identified as (a) either a nonleader or an established leader (Study 1), (b) an ex-leader (Studies 2 and 5), or (c) a future leader (Studies 3, 4, and 5). Antinorm future leaders were judged more positively and were granted greater innovation credit (license to innovate and remuneration) relative to antinorm members, ex-leaders, and established leaders. Results are discussed in terms of the idea that leadership can accrue from prototypicality and can also confer the right to define prescriptive norms. However, innovation credit is only granted in the case of future leaders.

    Randsley de Moura, G. and Leader, T.I. and Pelletier, J. et al. (2008) Prospects for group processes and intergroup relations research: A review of 70 years’ progress. Group Processes and Intergroup Relations, 11 (4). pp. 575-596. ISSN 1368-4302.

    Abstract

    Three archival analyses are presented substantially extending empirical reviews of the progress of group-related research. First, an analysis of social psychological research from 1935 to 2007 (cf. Abrams & Hogg, 1998) showed that group-related research has a steadily increasing proportion of titles in the principal journals and currently accounts for over a sixth of all the research in our list of social psychological journals. Second, analysis of the most cited papers from a set of principal social psychology journals from 1998 to 2007 showed that a third of high-impact articles in social psychology focus on groups. Third, analysis of the content of two major specialist journals in the field, Group Processes & Intergroup Relations and Group Dynamics: Theory, Research, and Practice, showed that together these journals cover a broad range of group-related research, and that the only keyword common to both journals was social identity. These findings demonstrate the health and major contributions of research into group processes and intergroup relations to social psychology as a whole.

    Morris, L. and Abrams, D. and Randsley de Moura, G. et al. (2003) Delaying the inevitable? The effects of "time to think" on responses to innovative concepts. European Journal of Marketing, 37 (10). pp. 1440-1456. ISSN 0309-0566.

    Abstract

    Abstract: This article explores how different market research methodologies impact on consumers' responses to innovative concepts. Although there is a fierce competition among companies to be first to the market with innovative products, a recent report has shown that the vast majority of such products fail in the marketplace within a year. To avoid such costly mistakes, companies invest in market research to test the potential market appeal of new product concepts. The most common form of concept test is the "picture-board" technique. This technique normally features a graphic representation of a potential new product, accompanied by a short textual description of it. Various alternative concept-testing techniques have been developed to address this issue, including the "living with the concept" method. This method requires participants to keep materials describing the concept at home for a period of time. During this time they are asked to think about the concept and its uses in their life.

Book Sections
Conference Items
Reviews
Total publications in KAR: 15 [See all in KAR]
Information obtained from the Kent Academic Repository. The University of Kent official repository of academic activity.
More information about the Kent Academic Repository

Current research students

Giovanni Travaglino: "Sociopsychological mechanisms underlying group reactions to deviant leaders". Funder: University of Kent Studentship.

Carola Leicht, PhD Social Psychology: "A social cognitive model of perceptions of political leaders and voting behaviour". Funder: University of Kent Studentship.

Lynsey Mahmood (MSc Research Social Psychology)

Past research students

Amrita Ramanath, MSc Social and Applied: "An investigation into the perceptions of courtesy titles of women as a function of sexist beliefs".

Claire Harris, MSc Research Methods: "The dark horse effect: Reactions to positive group deviants and their group critics".

Louise Ainslie, MSc Social and Applied: "Deviant leadership: The role of innovation norms and attribution of deviance".

Natalija Keck, MSc Social and Applied: "Is it all about trust?: Communicational consequences on memory in organizational contexts".

Kirsten Gobel, MSc Social and Applied: "Cultural differences in product decision making".

Lucy Jones, MSc Social and Applied: "Leadership Attributions"

Amy Murphy, MSc Social and Applied: "Perceptions of Political Leaders"

2009-10

Higher Education Academy "Try your career on for size"
www.kent.ac.uk/psychology/employability

£6,000

2008-09

Challenge Fund: Stage 2 Innovative Assessment Designs, University of Kent

£500

Project supervision

I am interested in supervising research projects on: Leadership and deviance; organizational identification; perceptions of equality; intra- and intergroup dynamics; and group decision making.

I would most like to supervise projects in the areas of 1) innovation and change within groups, specifically innovative and deviant leadership, and 2) organizational identification and its relationship with organizational level variables, specifically, perceptions of equality, job satisfaction, performance and turnover.

Teaching activities

Convenor and lecturer
SP619 The Social Psychology of Groups

Co-convenor
SP603 Groups in Action

Supervisor for final year projects and postgraduate projects

Professional activities

Georgina is a member of the British Psychological Society's Undergraduate Education Committee, which accredits undergraduate degrees across the UK. She is also a past member of the committee of the BPS Social Psychology Section and the BPS Research Board.

Professional memberships

American Psychological Society
British Psychological Society
European Association of Social Psychology

 

School of Psychology
Keynes College
University of Kent
Canterbury, Kent
CT2 7NP
United Kingdom

Tel. +44 (0)1227 827226
Fax. +44 (0)1227 827030
Email: Georgina Randsley de Moura

Office: Keynes E1.17

Office Hours: On Study Leave Academic Year 2011-2012

School of Psychology - Keynes College, University of Kent, Canterbury, Kent CT2 7NP

Tel: +44 (0)1227 824775; Fax: +44 (0)1227 827030 or Email the School

Last Updated: 28/02/2012