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VCR² shopper insights
VCR² has access to household purchasing data from a panel of 1.4 million supermarket shoppers. 
This is the most detailed shopper database in the world. The information is accessed and analysed by a team of researchers who generate reports which give insights tailored to the specific needs of individual food and farming businesses.
The Consumer Insight Service is funded via PhD Studentships servicing specific food sectors and funded research projects. to find out more about the free service we offer and see if you are eligible please contact us.
The VCR² Consumer Insight Service can help you identify market or product opportunities. Getting the right answer to your questions will help you make better business decisions and plan marketing strategies:
Who buys products my products or the products I want to introduce?
Am I targeting the right market segments? Does my packaging convey the right message for my target segment? Am I pricing the product appropriately? Will my product be a passing fad or a future cash cow? Is it a consistent seller or a festive treat?
What else are shoppers buying with my products?
Can I combine my products with something else they would like? Can I think of attractive joint promotional offers?
What newspapers and magazines do they buy with my product?
Where should I spend my money on advertising?
Where do my shoppers live?
Where will I target mail shots and save time and money in the process?
Are my products being sold in the right place?
Do I have the right geographical location? Or the right channel(s) – direct to consumers, on-line, through local markets or farm shops, or distributed through other outlets, such as convenience stores or supermarkets?
Accessing the Consumer Insight Service
Please contact us
If you have any questions about this service perhaps our Frequently Asked Questions page will provide you with the answers.
Further information:
