Back when I joined Facebook in 2008, I had a profile for about four months before I properly started using the website. Like the many social networks I’d been a part of previously, such as Myspace or Bebo, I assumed it would eventually decline and disappear from the public eye. Fast forward four years and today Facebook is one of the best known companies on the planet. When I joined in 2008 it had 100 million users - today that figure lies in the region of 845 million. The compan... More
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Following the death of Steve Jobs in 2011 and the release of Walter Isaacson’s biography of the infamous founder and CEO of Apple, there had been growing speculation on a possible Apple announcement regarding entry into the $8bn text book market. Jobs had made it clear, through Isaacson’s book, that it was one of the next industries he’d wanted to shake ... More
Getting people to visit your website can be a difficult and expensive task. The only thing more difficult is keeping users coming back for more. Whilst marketing your website can be a costly affair, retaining that site traffic doesn't have to be that expensive at all. This is a problem that most businesses face; regardless of what you’re offering, you want customers coming back to your site over your competitors. That’s where ‘gamific... More
“Man built most nobly when limitations were at their greatest.” - Frank Lloyd Wright So, we’re in a recession. The worst time to set up a business, or introduce the world to a new product? Not so, according to Diet Coke, the Photocopier, Colour TV, and Monopoly, all among the many products to arise in times of economic hardship. The urgency of depression demands innovation, creativity and a competitive spirit. As a result it often gives birt... More
So, you have upgraded to a high speed broadband connection, you have uploaded a company profile onto well known networking sites and now you are disconnecting your company Smartphone after downloading an application that will slash your business’ operating costs in half. Satisfied? You shouldn’t be. You have overlooked video conferencing, integrated email/ voicemail/ SMS, speech recognition, presence information and one inbox for all of your accounts; your computer and... More